Picture from: "Visual China".
The best competition between major manufacturers, just like the price of Xiaomi, has been highly valued by the market. And Xiaomi, which is on the cusp of the storm, does not dare to "snub" its own brand.
According to the "Blue Whale" reporter, after the first 4S store has entered the decoration stage, the first store of Xiaomi Home in Beijing has also opened. Among the three brands, Mi Home in Hopson Hui ("Hopson Hui") in Chaoyang District, Beijing and Mi Home ("Oriental Xintiandi") in Wangfujing are the first stores to enter the market directly. According to the staff of Xiaomi Home in Dongxintiandi, this store is Xiaomi's first direct store in China, and now the renovation is almost over.
*: Mi Home, in the eastern Xintiandi.
*: Hopson Hui "House of Rice".
In addition to the above-mentioned stores, a staff member of Xiaomi Home in Beijing Qinghe Vientiane Plaza also told reporters, "We may open branches in the west in the future, but there is no exact information yet." In addition, the staff of Xiaomi Home Hualian**, located in Chaoyang District, Chaoyang District, also said that in the near future, there will be a store in Hualian Shopping Mall and Longhu Tianjie to display car models, but the specific location has not yet been decided, and it may not be officially opened until next month.
At the time of the interview on May 5, Xiaomi Home was located in Hopson Hui, doing decoration work for the upcoming Xiaomi car, and the words "Xiaomi car, please wait and see" were written on the door. While renovating, we are also opening a shop.
Before that, the reporter did not see any decoration in these two stores. After only 15 days, everything changed. When asked about when Xiaomi will launch and when, the salesperson said: "It depends on the official information. ”
In terms of location, Xiaomi Home is located in Hopson Hui, which is a good place for Xiaomi cars to be listed. One is that the store is very large and can fit the booth, and the other is that it is very close to Huawei's store, next to it is Hongmeng Zhixing's Wenjie M7 and M9. As the central commercial center of Chaoyang District, Hopson Hui is dominated by young people, and the number of people is relatively large, with many well-known car companies such as Lantu, Xiaopeng, Nezha, and Jihu on the 5th floor.
"Rice noodles":AffiliateshopLaunchloadedornamentis oneIt's hugeofsigns
A number of people in the automotive industry and "rice noodles" expressed surprise at the news.
The direct opening of Xiaomi Home is a big sign that it will soon be possible to determine the ** and delivery time. Dong He (not his real name) is a "fan", which he said has to do with the way the Xiaomi brand works, with Xiaomi's specialty stores divided into directly operated stores and directly operated stores, with the direct stores similar to "Xiaomi Home". The franchise store is a ** dealer who sells its own car to a third party, that is to say, this is a pure 4S store.
On January 15, Xiaomi's CEO Lu Weibing released a message on his meager account: Xiaomi's sales and sales department has signed an agreement, the first 2 S store is being renovated, and will provide high-quality services such as sales & service to consumers on time.
An industry insider said: "A direct store like Xiaomi Home is a good reference for the sales of Xiaomi cars, and can play a good role in demonstration, which can help us better understand the needs of users and the dynamics of the market." ”
I also learned from a more credible channel that Xiaomi's new product launch conference will be held at the end of the year, according to the habits of the industry, it will be a product as soon as it is listed.
Since the Xiaomi Technology Conference at the end of last year, the topic of Xiaomi's ** and listing has not been interrupted, and its every action has attracted people's attention. At the 2024MWC2024 conference, Xiaomi CEO Lu Weibing told CNBC that Xiaomi will announce it "soon" and said that it could ship as early as the second quarter of this year.
Xiaomi has invested $10 billion, covering models from entry-level to luxury, and Xiaomi has made a variety of pricing plans on the Xiaomi Su7. "We feel this is a great starting point for us to enter China, where we already have 20 million smartphone-focused consumers. "Xiaomi's original customer base will be very similar to that of smartphones," he said. ”
XiaomiNopeand moreLessLeewayYesSelect
In fact, more than two months have passed since the release of Xiaomi's technology products, and Xiaomi's ** has not been announced to the public, this is because of the fierce competition in the domestic new energy vehicle industry. Now, with the start of a new wave of car market wars, Xiaomi doesn't have many ** to choose from.
Lei Jun, founder and chairman of Xiaomi Group, expressed his contradictions in an interview with CCTV before, on the one hand, he was worried that he would not be able to sell, on the other hand, he was worried that more people would come to buy, although this new energy vehicle has the characteristics of consumer electronics, but unlike mobile phones, it involves much more ** chain system, but in the same way, its sales will also be greatly affected.
Before Xiaomi came to power, BYD overturned the dining table. This sentence is very popular on the Internet, which means that Xiaomi has not yet announced the price, and it has been fought into a fierce ** battle by several car companies such as BYD.
After the New Year in 2024, BYD's Qin plus will directly reduce the price by 20,000-7880,000, which also made BYD's DM-i step on the threshold of 70,000 for the first time, setting off a new ** war, followed by Tesla, Weilai, Leap, AVATAR, a total of more than ten brands, all of which are discounted by 50,000.
In February this year, Huawei's Hongmeng Zhixing launched "Wenjie", which has surpassed other new forces and become the sales champion.
Li Nan, the former executive director of Meizu, said in a Weibo post on March 4: "Xiaomi's ** should take into account the ** cycle of chips before 6-12 months and the ** fluctuation factors of lithium salts." Xiaomi's consistent approach is to fight a tough battle and use large orders to reduce the cost of the ** chain, and at that time, the production cost of cars has reached a new height. "The production cost of Xiaomi Su7 has made it lose the strength to compete with its competitors. ”
When Xiaomi was on the rise of smart phones, it seized the opportunity by virtue of "cost performance", and later began to enter the high-end. Lei Jun's new car strategy is completely different from that of Xiaomi mobile phones at the beginning, and his first product is aimed at Apple consumers, with the goal of "no one can beat below 500,000".
However, the global high-tech company Apple suddenly announced that it would abandon the electric vehicle market, which surprised Lei Jun, and he also said on his meager statement: "After Apple withdraws production, if there are consumers who buy Xiaomi Su7, it will definitely become their first choice." However, in the more complex field of new energy vehicles, whether Xiaomi will play the "catfish effect" again can only be known when it comes to the market environment.
Xiaomi car