The performance of "Hot and Hot" in the Spring Festival file can be described as attracting much attention. The box office of the film exceeded 500 million in a short period of time, and the attendance rate and box office revenue were among the best among the films in the same period. Jia Ling's directing talent and the audience's love for her undoubtedly provided a solid foundation for the success of the film. In particular, her experience of losing 100 pounds for the role has become a major focus of the film's marketing, which not only attracted extensive reports, but also aroused heated discussions among the audience.
However, the film's marketing strategy also sparked some negative reviews. Some viewers believe that overemphasizing ** topics may lead to unhealthy aesthetic orientations and have a negative impact on society. In addition, the portrayal of women in the film has also been criticized as too stereotypical, especially in creating the image of a "scumbag", which has aroused strong disgust from the audience.
However, "Hot and Hot" is not a movie about **, but a movie that presents the difficulties and growth of life from a female perspective. Through the film, Jia Ling tells the story of how the protagonist finds himself, challenges himself, and finally realizes his self-worth through boxing under multiple pressures such as family, love, and friendship. The film highlights the diversity of women and their fighting spirit in the face of adversity, trying to convey a positive feminine strength.
In the film, the heroine's ex-boyfriend broke up with her not because she was fat, the heroine's sister disliked her not because she was fat but because she was "lazy to eat", Doudou disliked her not because she was fat, but because she was "pleasing personality", no one in the film hurt her because she was fat, but it was interpreted by thousands of netizens as the original sin of being fat.
Compared with other inspirational movies, "Hot and Hot" shows a headwind reversal from a female perspective. Under inertial thinking, women who turn the tables will definitely win back a game from men, but this movie is not, growing up is growing, and it has nothing to do with anyone, but pays more attention to their own feelings.
**10,000 Fans Incentive Plan
There is an interesting detail, that is, in the last boxing match, according to the inertial thinking of the movie, many people thought that Le Ying would win, but this movie did not write this unrealistic plot, both sides are women, one is a boxer who has worked hard for a year to start from scratch, and the other is a professional boxer who has worked hard for more than ten years. Even movies will not disappoint a woman who has been working hard, and those who have been working hard will be more brilliant.
In the film, the protagonist played by Jia Ling has experienced the transformation from decadence to strength, from inferiority complex to self-confidence, showing the spirit of women's self-improvement. However, some viewers believe that while the movie is promoted, it may also inadvertently contribute to body anxiety and appearance anxiety, which is especially sensitive for female audiences. I hope that in the promotion of the movie, more audiences can understand the spirit behind the movie, not because of thinness and beauty, but because of tenacity and self-confidence.