On March 6, 2024, the 2024 Lion King Home Furnishing Group Marketing Summit and New Product Launch Conference was grandly held. As a dark horse brand in the door and window industry, Otis doors and windows will show an unstoppable offensive pace in 2024 in the brand strategic upgrade and deployment.
At the meeting site, Otis doors and windows signed a strategic cooperation agreement with the film and television "Climber", Zhanghu Technology, and Kujiale, which were multi-dimensional and driven to attack, stimulate the core driving force of the enterprise, make the perfect combination of high-quality products and professional services, inject new vitality into the development of terminal stores, improve the profitability of terminals, and better create a better living space for hundreds of millions of consumers.
In-depth cooperation with "The Climber" to play with marketing opportunities
The Climber movie presents a group of enthusiastic mountaineers who have walked out of a mountaineering path "from scratch" on the roof of the world in order to fulfill the promise of "reaching the top for the country and not giving up an inch of land"; Outside the movie, in order to create the world's top product solutions, Otis doors and windows have climbed the peaks of the door and window industry.
This time, Otis in-depth ** film and television "The Climber" took advantage of the opportunity to spread the "climbing spirit" that the Chinese are proud of, which aroused widespread resonance among consumers, deeply interpreted its own brand influence, and let consumers see a brand image with warmth, feelings and social responsibility.
In-depth cooperation with Zhanghu Technology to empower terminal stores
Otis Windows & Doors has reached a strategic cooperation with Zhanghu Technology to jointly promote the empowerment of terminal stores, the construction of official platforms of enterprises, the implementation of national marketing strategies, and the digital upgrading of enterprises. Zhanghu Technology will create a people-based port-based door and window applet for Otis brand stores to empower sales and achieve new growth in performance.
In-depth cooperation with Kujiale, technology leads high-quality development
In the context of consumption upgrading where experience is king, Otis Doors & Windows has joined hands with Kujiale to carry out in-depth cooperation in design marketing, user experience, designer cultivation and other aspects, and use digital tools to empower terminal stores to improve their scenario-based design capabilities and optimize service experience, thereby driving marketing growth.
The door and window industry is at the right time. In 2024, Otis will focus on the quality upgrading of the door and window industry, strengthen communication and cooperation with partners, move forward in unison, create stronger, more secure and excellent products, and create a safer, durable, comfortable and livable living space for the public!