As the world's most populous country, China's demand for small household appliances is rising. It is reported that China has become the world's largest consumer of small household appliances, and the market size is expected to exceed 600 billion yuan in 2023. In the context of sustainable development, Joyoung 0 coated rice cookers and other small household appliances have received more and more market attention, and have also injected new development vitality into China's rice cooker consumer market.
The ultimate demand can create the birth of perfection. High quality and health have become the core of the competition between brands. More practical and worry-free small household appliances can further enhance the happiness of the family.
Taking rice, the staple food that Chinese are most familiar with, as an example, most of the rice cookers currently on the market for steaming rice use chemical coatings to prevent rice from sticking to the pan in order to achieve non-stick rice. However, as the number of uses increases, it is inevitable that the coating will fall off.
Studies have shown that after the coating falls off, the exposed aluminum substrate is easy to create excessive intake of aluminum in contact with food, which may damage human health, and excessive or large intake of aluminum may create the risk of chronic damage to the nervous system and other chronic injuries.
How to make the rice cooker take into account both health and practicality has always been a pain point that is difficult for the industry to overcome.
As a representative enterprise of small kitchen appliances, Joyoung's answer is very direct - completely get rid of the "coating", make a real 0-coating liner, and innovate and develop a dot matrix micro-pit moisturizing film technology exclusive to 0-coated rice cookers to achieve physical anti-sticking.
In addition, the civilianization of air-cooled precision temperature control space technology on Joyoung 0-coating non-stick rice cookers also makes rice heating more accurate and tastes better.
As a research and development unit of manned space kitchen, Joyoung uses space technology to improve the health and happiness of users. With the release of space technology series products, Joyoung has also officially opened a storm of kitchen revolution.
Every grain of rice deserves to be taken seriously. High-quality ingredients determine the lower limit of the meal. The control of heat and time makes it delicious without limit.
The requirements for a good rice cooker are actually very simple: delicious and healthy, easy to clean and maintain. For the latter, there are already solutions on the market, with chemical coatings to prevent the rice grains from sticking to the pan. However, with the increase in frequency or improper use, this coating is prone to scratches and exposes the aluminum substrate inside, and excessive intake of aluminum can be harmful to health.
As we all know, baby tableware has the highest requirements for safety and health attributes, so it will be made of stainless steel. In order to solve the pain point that the coated rice cooker is not healthy and durable enough, Joyoung cut off the potential risks of the coating from the root, chose stainless steel as the inner tank material, truly 0 coating, and realized anti-sticking from the physical level to solve the cleaning problem.
Can you achieve non-stick without a coating? Yes, Joyoung did it. At the new product launch conference, Joyoung officially launched a new generation of 0-coating non-stick rice cooker N1S, and the secret of non-stick is hidden in the lattice micro-pit moisturizing film technology.
Coated rice cookers are separated from the inner liner by the chemical properties of the coating, while Joyoung 0 coated non-stick rice cookers rely on air cooling before the rice is cooked, allowing water vapor to form a moisturizing film of uniform thickness on the inner tank wall. This moisturizing film replaces the traditional chemical coating and separates the rice from the liner for a non-stick effect.
At the same time, the application of "lattice micro-pits" makes the structure of the moisturizing film more stable, and the non-stick effect is more durable, and 200,000 lattice micro-pits arranged on the inner tank wall are connected together to form a water-locking structure. These micro-pits increase the area of the hydro-moist membrane by 374%, so that the contact area between rice and the inner wall is reduced by 35%, and this is also an industry innovation to achieve a rice cooker with 0 coating and non-stick.
The emergence of 0-coating non-stick rice cookers has redefined the standard of good rice cookers - not only healthy, but also able to make fragrant, glutinous, elastic, loose and uniform 5A grade rice, to meet users' needs for high quality and good taste of rice, a staple food.
How do you make better tasting rice? The answer lies in air-cooled precision temperature-controlled space technology. If you want to replicate the cooking curve of rice, the key is to control the "heat". Air-cooled precision temperature control space technology**The "heating equipment" for astronauts to cook hot meals in the space kitchen can make cooking like driving, which can not only "refuel" the temperature, but also "step on the brakes" to cool down, accurately control the core temperature of each section, and "open" the ideal temperature control curve. Under the combined effect of one rise and one drop, the taste of rice is also softer and more glutinous.
Delicious and healthy, 0 coating is non-sticky, this is the first choice for good rice cookers at present. And behind every bowl of good-tasting rice, there are thousands of rice grains of trial and error.
It is understood that in order to make this pot of good rice, the team of 0 coated rice cookers tested 3000 pots, 14 tons of rice (the experimental rice has been used for brewing or feeding livestock), whether it is in the experimental stage, the verification stage of prototype proofing, or the test stage after the new product comes out, it is necessary to continue to cook rice, and there will be up to 30 rice cookers at the same time, 10 hours of work every day.
The continuous leadership of the category is the market's recognition of Joyoung's products and brands. The 29-year-old foundation is evergreen, relying on the constantly upgrading product strength and the R&D strength supported by it. The latest financial report data shows that in 2022, Joyoung's R&D investment will be 3900 million yuan, a year-on-year increase of 92%, accounting for 3 percent of operating income83%, and the number of R&D personnel accounts for 2518%。
During the reporting period, the company added 1,797 patent applications (including 216 invention applications, 1,375 utility model applications, and 206 design applications), and as of the end of the reporting period, the company had a total of 11,648 patented technologies (including 651 invention patents, 9,518 utility model patents, and 1,479 appearance patents).
Nowadays, Joyoung's technical hard power is fully demonstrated in front of the market, not only benefiting the present, but also conducive to the long-term, the application of a number of new technologies and the breakthrough of barriers, will guide the small household appliance manufacturing industry to a higher level of development. Looking forward to the future, Joyoung 0 coated rice cookers can continue to be upgraded and carry out the modern kitchen revolution to the end.