With the slowdown in the growth of the real estate market and the decline of the demographic dividend in recent years, the home improvement industry has now fully opened the stock competition, and the nugget stock market will be an important path for the new increment of the home improvement industry. The rapid development of the stock market requires not only highly adaptable products and diversified channel layout, but also full-link collaboration capabilities, so as to enter the industrial upgrading that can truly bring revolutionary changes.
The market space is huge, and industry challenges coexist
As one of the main products in the home decoration market, furniture panels enjoy an extremely high market share in the home improvement market due to the efficient production process and high-quality design. From 2017 to 2019, the market size of China's furniture board industry has been the first, and the growth rate has remained at 5About 6%, it is expected that by 2026, the market growth rate of China's furniture board industry will reach 72%。At the same time of rapid development, affected by downstream demand, the furniture board industry is also experiencing a series of challenges such as industry transformation and product upgrading.
According to the estimation of the Shell Research Institute, the size of China's home decoration market will reach 4 in 202578 trillion yuan, with an average annual growth rate of more than 6%, the huge market has attracted many cross-border players to enter the game, and the competition in the home improvement market is becoming more and more fierce. In the stock market, the demand for downstream renovation and bureau reform is increasing, but the traffic is more dispersed, and it is more difficult and costly for home improvement companies to obtain customers through marketing.
At the same time, the new generation of consumer groups have a strong demand for self-expression, and new trend consumption is becoming more and more important. Therefore, enterprises must also continue to carry out design innovation, so that products can keep up with the trend and even walk in the forefront of the market in order to be invincible. In addition to the higher requirements for home life products, service has also become the most important part of current home products. It will also test the product research and development capabilities, quality control capabilities, industrial integration capabilities and operation service capabilities of furniture board enterprises.
Integrate ** chain localization services to reduce costs and increase efficiency
Entering the era of stock market assembly, the traditional operation mode of plate enterprises in the past is no longer applicable, and they need to find a new way to cope with the new normal. Only by providing suitable products and services for the market can we truly stand in the market for a long time, and the company can also achieve rapid development.
In response to the problems faced by the furniture board industry, Huqiang has launched a new sub-warehouse model, which is different from other sub-warehouse models, Huqiang proposes a warehouse with multiple products, and its Dorif, Huqiang, terahertz and other brands form a new product system. Huqiang is empowered by science and technology, environmental protection, flame retardant and same-color integration, and the product functionality is brought into full play; Doriv focuses on market trends and creates cost-effective home building materials. The whole system of products for the purpose of environmental protection, E0 grade net aldehyde antibacterial board, ENF grade net aldehyde antibacterial board, ENF grade 12 all-round aldehyde removal furniture board, antibacterial and aldehyde removal is really environmentally friendly, at the same time, more than 100 colors, all categories of standing inventory, easy to achieve 3 + N brand output, covering multi-level consumer groups, can meet the differentiated needs of the market in an all-round way, is conducive to the enterprise to deepen the existing customer resources, broaden the sales channels of new products, and effectively enhance the market competitiveness and anti-risk ability of the enterprise.
It is understood that Huqiang has set up 2 production bases in the country, and is expected to set up 10 base operation warehouses, which are currently open to the national sub-warehouse investment, investment promotion activities are also oriented to production factories around the country, hand in hand with Huqiang, will rely on Huqiang's brand awareness over the years, serve local dealers, open up the upstream and downstream chain system, effectively improve the efficiency of all aspects of home services, shorten the delivery cycle, and reduce the cost of the first chain.
The whole system empowers to help attract investment
In the face of the stock housing market, at a time when the consumption concept is more rational, how to stimulate the consumption potential of customers, how to accelerate the drainage and expansion of customers, and how to improve business skills are the problems that every entity operating with its own brand needs to consider. The sub-warehouse model of Huqiang furniture board breaks the traditional stereotype of traditional wood brands to join, deeply excavates market potential, empowers services throughout the system, and helps large customers achieve wealth growth!
Every year, Huqiang headquarters will invest in brand advertising in major cities across the country to expand its own brand influence, and at the same time carry out new guidance and empowerment to help sub-warehouse operators gain customers in the same city, easily handle traffic, and achieve stable performance growth; Operation, product, marketing, and team in-depth accompaniment, each base warehouse into an operation site, each base warehouse can be effectively output, the local market is deeply cultivated, the drainage is more efficient, and the service is more perfect.
Creating a new value chain and new model is the key for furniture board companies to get out of a new sustainable growth curve. At present, the Shanghai strong furniture board warehouse model is facing the national investment, and we look forward to joining hands with more people with lofty ideals to jointly open a new future of the stock market and reconstruct the new ecology of the industry!