From March 2 to 9, American pop singer Taylor "Moldy" Swift successfully toured six concerts in Singapore, and Singapore is the only stop in Southeast Asia on her global tour. According to local reports, about 300,000 tickets were all sold out, and the fans of ** included Singapore and other countries, including China.
Chinese fans responded positively, sharing their performances and posts in Singapore via social media such as Douyin, Weibo and Xiaohongshu. A Chengdu fan shared Swift's singing of "Remnant Summer" on Douyin, and felt the chorus of the audience.
Chinese fans who attended the concert spent a lot of money, with one fan in Chengdu, for example, saying that two tickets and a one-night hotel stay cost a total of 6,000 yuan. Due to the visa-free entry policy, Chinese fans only need to bring their passports to make it convenient. After the concert, the enthusiastic response of Chinese fans in the square outside the venue attracted attention.
Wan, a 21-year-old senior student at Xiamen University, chose to take a bus to Johor Bahru, Malaysia for accommodation due to budget considerations, and the cost is relatively low. She described the concert scene as "very explosive", with a beautiful stage and professional lighting and sound. The overall cost is about 4,300 yuan, becoming a "dream trip".
Before the concert, many Chinese fans had already ** the "Taylor Swift: The Times Tour" movie in domestic cinemas. Since the film was released in China at the end of last year, it has grossed more than 99 million yuan, making it the highest-grossing concert film in the world. Fans enjoy the "moldy" ** through watching movies and experiencing live.
Chinese fans love Taylor Swift not only because of her talent, but also because of her positive and optimistic attitude and changeable style. Ms. Wang, a marketing practitioner from Beijing, said that the concert, movies and live performances are a kind of enjoyment, and the fan group on social media has enhanced the cohesion of fans.
Taylor Swift is known in foreign media reports for her rich emotional experience and statements on social issues. But for Chinese fans, it's more because of her changeable style and positive energy inspiration. Zhang Peng, an associate professor at Nanjing Normal University's School of Liberal Arts, pointed out that compared with elegant oriental aesthetics, Swift's self-confidence and vigor are more impactful and more likely to be loved by young Chinese.
The new generation of Chinese fans express themselves through social media platforms, interacting frequently with Taylor Swift and other European and American stars. On Chinese social network**, the number of fans of "Moldy" exceeds 10 million, and the number of Douyin fans exceeds 4.5 million.
The popularity trend of European and American pop music in China is gradually strengthening, and the younger generation is more willing to accept the natural and real image of the star, and more identify with the real image of the artist presented in the concert. This has also made the popularity and influence of European and American stars such as Taylor Swift in China continue to expand.