On February 26, the third phase of the Focus30 Xiaohongshu e-commerce monthly list was officially announced, with a total of 30 outstanding buyers whose main business positions are in Xiaohongshu, with a high GMV outbreak coefficient and a molding operator, covering 6 different vertical industries such as fashion, beauty care, home furnishing, maternal and child culture and education, food, and sports and outdoor.
There are not only professional practitioners on the list, such as six-year senior fashion editor @Zhou Tingkatiechow, senior artist stylist @Xiaop teacher; There are also many ordinary individuals who rely on hobbies and life accumulation to find their own buyer path in Xiaohongshu, such as @大果大果赵大果 who likes to dress and transform from a vlogger studying abroad to an e-commerce buyer, and @Shanchubby joyce, a mother who likes to dig niche kitchen brands and transform into niche kitchen experts, and 30+ Xueba Bao Ma @Jesse who combines her own experience in raising babies and shares parenting treasures is a second dog mother.
According to their own background advantages and deep cultivation of the field, these buyers share real and practical experience through planting notes and interactive live broadcasts, and link professional product selection and live broadcast to recommend suitable and high-quality products to users.
Li Xiaoleng is not cold, @刘雨鑫jason brings the "cloud" experience of room tour and tourism through ** notes, leading fans to immerse themselves in exploring high-quality products in the field of home furnishing and food; @较真的可乐姐 is deeply engaged in the beauty care track, providing real user experience and customized skin care solutions; @持家少女团 continued to evaluate household appliances and household products, and finally achieved sales of more than 2 million when there were only 60,000 fans in the first month of the broadcast; @透总 Refined operation of the fan base of Bao Ma Circle, and formulated targeted dressing strategies for new Chinese children's clothing, and the turnover soared 5 times in just 2 months.
More and more users and bloggers see the careful management of Xiaohongshu buyers. Some people believe that Xiaohongshu buyers do not have the "shouting" style of traditional anchors with goods, but skillfully complete the closed loop from planting grass to pulling weeds through the strategy of "notes and dry goods + store broadcast conversion"; Some people regard the excellent bloggers on the focus30 buyer list as role models, hoping to learn from them and seize new opportunities and opportunities; Some people were deeply planted by the Xiaohongshu live broadcast room, praising the strong emotional connection between Xiaohongshu buyers and users.
As the person in charge of the list said, "As Xiaohongshu gradually establishes differentiated advantages in the direction of 'content e-commerce', more and more individuals have settled in Xiaohongshu to become buyers through identity transformation or the development of side businesses." As a buyer in Xiaohongshu, "human feeling" is the key to business breakthroughs. The list of buyers launched in this issue is to summarize the success of business strategies and help potential buyers further improve their core competitiveness in Xiaohongshu e-commerce. ”
It is understood that the focus30 Xiaohongshu e-commerce monthly list will be launched for the first time in November 2023, focusing on different themes every month, disclosing the business status, operation methods and growth stories of Xiaohongshu e-commerce at various stages and various types of ecological roles. The first phase of the focus30 brand list and the second phase of the focus30 manager list previously announced have caused good repercussions in the industry. In addition to releasing the list of buyers on the list, the focus30 buyer list will also release the wonderful stories and business experiences behind the list on the "Xiaohongshu E-commerce Learning Center" platform, the merchant business background "Qianfan", Xiaohongshu merchant potatoes and other official positions.