If you want to select a "conspicuous bag" in the Chinese smartphone market, then the folding screen mobile phone is definitely well deserved. From October 2018, the first folding screen mobile phone was launched, and in 2023, folding screen mobile phones are regarded as the focus track by major leading manufacturers. The "fire" of the folding screen mobile phone is burning more and more, so from the perspective of the user's use side, how is the data reflected? Let's take a look at the "2023 Annual Folding Screen Mobile Phone Report" released by Daily Interactive (Ge Push).
In 2023, the market share of folding screen mobile phones will double
Technology "up", *down".
Daily interactive big data has been focusing on the folding screen mobile phone market since 2020, and from the perspective of the change trend of the number of activated devices on folding screen mobile phones, since the market began to pay attention to the classification of "folding screen" in 2020, the number of active devices on folding screen mobile phones has continued to grow rapidly in the past 4 years.
The fastest growth was in 2021, with a year-on-year increase of 227%. This year, in addition to Samsung, Huawei, and Motorola, which entered the market in the early days, Xiaomi, OPPO and other manufacturers also began to enter the market. This also means:The folding screen mobile phone market is no longer a test product line for big-name manufacturers, but has become a part of the strategic layout of enterprises.
In 2022, the number of activated devices for folding screen phones increased by 85% year-on-year. This year is a year for folding screen mobile phones to be ready to go. Due to the rapid growth of the folding screen mobile phone market in the previous year, coupled with the constraints of the development of flexible screens and hinges, major manufacturers have focused more on technological innovation and solving bugs in user experience.
In 2023, the growth in the number of activated devices for folding screen mobile phones will "take off" again, with a year-on-year increase of 135%. With the "breakthrough" of folding screen mobile phone technology, all kinds of new models have "debuted", and some models have begun to be more "close to the people", and folding screen mobile phones have ushered in a new stage of development of technological "upward" breakthrough and "downward" breakthrough.
Huawei and Samsung occupy half of the folding screen mobile phones
Huawei Mate X2 is the most popular among users
Daily interactive big data shows that Huawei's folding screen mobile phone market share still ranks first, accounting for 3686%；Samsung's market share is 2687%, ranking second. Huawei and Samsung have a combined market share of more than 60%, and have half of the market share of China's folding screen mobile phone market. The sum of the market share of the two "hegemons" of the folding screen mobile phone market has dropped from 80% in 2022 to 60%, which shows thatThe entire folding screen mobile phone market is more active, and users' choices are beginning to become abundantRich
OPPO to 1194% market share ranked third; Honor has launched the world's thinnest folding screen mobile phone, which will increase its market share to fourth place in 2023, accounting for 1007%；Vivo and Xiaomi are in fifth and sixth place, respectively; Motorola with the RAZR 40 series folding screen mobile phones, which are popular for "cost performance", appeared on the list for the first time.
Among the TOP10 of the market share of folding screen mobile phones by model, the top three models are Huawei's folding screen mobile phones, which are the first-ranked Huawei Mate X2, accounting for 1027%；The Huawei Mate XS 2 and the Huawei Mate X5, the latest folding screen phone launched in September 2023, are in the first place, respectively.
Second, the third place. The OPPO Find N2 is finished with 5With a market share of 71%, it ranks fourth, occupying a place in the top five; The glory rose from 10th place last year to 6th place this year. In seventh to tenth place are the four models of Samsung.
Judging from the folding form of the models on the list, the models of the horizontal folding style are more "favored" by users than the models of the vertical folding style. However, Samsung's vertically foldable Flip series performs better than the brand's horizontally folded model.
Young people have become the main consumer force of folding screen mobile phones
Men prefer to be horizontalWomen prefer the vertical orientation
Folding screen mobile phones also have different application scenarios because of the different folding forms. Daily interactive big data distinguishes different user groups according to the folding form of the folding screen, and conducts user group analysis through user portraits.
The data shows that from the perspective of gender distribution, men account for 75 percent of horizontal folding screen mobile phones14%, and 24% are women86%, with men making up the vast majority. In vertical folding screen mobile phones, the gender distribution is completely reversed, with women accounting for as much as 7957%, and only 2043%。It can be seen that different folding forms have very distinct user groups. Women still prefer small and cute vertical folding screen mobile phones, and stable horizontal folding screen mobile phones are more popular with male consumersLike
From the perspective of age distribution, more than 50% of the users of folding screen mobile phones, whether they are horizontally or vertically folded, are under the age of 35. It can be seen from thisMore than half of the mobile phone users with folding screens are young people。Compared with the age distribution of the full population, users aged 25-34 are the "mainstream" users of folding screens, and their preferences are even greater.
It is worth noting that among the users of horizontal folding screen mobile phones, the proportion of users aged 35-44 is higher than the same proportion of the whole population, indicating that the business attributes of horizontal folding screens have impressed the "backbone" of these workplaces. The proportion of 18-24-year-old users of vertical folding screen mobile phones is higher than that of horizontal folding screen mobile phones, and it is more popular with "Generation Z" than horizontal folding screen mobile phones.
From the perspective of consumption distribution, the proportion of users with high consumption level among folding screen mobile phone users is still high. Especially among the users of horizontal folding screen mobile phones, the proportion of users with high consumption level reached 4228%, much higher than the same proportion of the total population. As major mobile phone manufacturers launch more affordable folding screen mobile phones, the number of people with a medium consumption level among folding screen mobile phone users is gradually increasing. Among them, the proportion of middle-consumption users of vertical folding screen mobile phones reached 6008%, which is already higher than the same proportion of the full population.
From the perspective of city-level distribution, first- and second-tier cities are still the main markets for folding screen mobile phones, but it is worth notingThird-tier cities are becoming the "new battlefield" of folding screen mobile phones, and the market has begun to sink to third-tier cities
Foldable mobile phone segment insights
Horizontal users are busy making moneyVertical users are busy with their hair circles
The daily interactive big data has made insights into the interests and preferences of users of different folding screen mobile phones with different folding types and made comparisons. The results show that the application scenarios of different folding types of mobile phones have their own characteristics and emphasis, and there is always one that can "provoke" you.
The daily interaction is based on the method of preference value (TGI), which refers to the ratio of the proportion of a feature in the vertical folding screen mobile phone population to the horizontal folding screen mobile phone population, so as to compare the feature differences between the population. The TGI value is greater than 1, indicating that the vertical folding screen mobile phone population has an obvious preference for this feature, and the larger the value, the more obvious the preference. The TGI value is less than 1, indicating that the horizontal folding screen mobile phone population has an obvious preference for this feature, and the smaller the value, the more obvious the preference.
The data shows that compared to horizontal folding screen mobile phone users,The interests and preferences of vertical folding screen mobile phone users are more inclined to "fashionistas"., they don't just like to dress up, they like to dress up their phones, and the preference for the label "theme wallpaper" is particularly obvious; At the same time, they like to share their creativity in the community, and the high-quality experience of vertical folding screen phones makes these users more "handy" when shooting.
In contrast,The office data of horizontal folding screen mobile phone users is even more obvious。The large screen of the horizontal folding screen mobile phone allows them to see financial trend charts, see engineering drawings, and monitor industrial instruments more conveniently.
From the perspective of app preferences, compared with horizontal folding screen mobile phone users, vertical folding screen mobile phone users show the side of "enjoying life", using Damai.com to brush the latest performances and exhibitions, check in everything about "Internet celebrities" in Xiaohongshu, watch dramas, take pictures, and ......Life is as "colorful" as the mobile phone dress up with a vertical folding screen.
Horizontal folding screen mobile phone users have a "business elite" tone, open the learning power to pay attention to political current affairs, can quickly do business office anytime and anywhere, and the dual-screen function can pay attention to the changes in different financial markets at the same time. Of course, there are now more and more enterprises that use horizontal folding screen mobile phones as terminal machines for online office, and one mobile phone can handle "everything".
Daily interactive (individual push) big data shows that the "fire" of folding screen mobile phones is burning strongly, and the growth curve of the number of activated devices will still be in the range of rapid growth. Most of the people who buy folding screen mobile phones are young people, and as they grow up, folding screen mobile phones will also receive more and more attention from the industry. However, judging from the evaluation of folding screen mobile phones by online users, the novel experience and cool appearance of folding screen mobile phones are the main reasons for users to "plant grass", while the corresponding screen and hinge are fragile and the experience problems such as maintenance costs still exist, which are easy for users to "pull weeds". How to transform the folding screen mobile phone from a "concept" fever to a "product" fever, daily interaction (individual push) will continue to pay attention.