1. Luckin Coffee and Cudi Coffee are both products of Lu Zhengyao in accordance with the "capital subsidy + traffic funnel", and their basic operating model is also created by Yang Fei, and the two are almost one-to-one replication.
2. The competition between Luckin Coffee and Cudi Coffee is not only a "business" in operation, but also contains the love and feud between the two teams, so this kind of competition will not be reduced because of commercial interests, and it is bound to be a long-term struggle to the death.
3. Whether it is Luckin Coffee, Cudi Coffee, or even low-tier coffee brands such as Lucky Coffee, they all play the role of "introductory education" for China's coffee market, bringing young and middle-aged users who originally belonged to milk tea, juice or light tea drinks into the field of coffee consumption.
4. Based on consumers' "yearning for a better life", as long as time passes, these low-tier coffee users will eventually migrate to mid-to-high-end coffee brands. In the end, it is Starbucks, as well as mid-to-high-end freshly made coffees such as Manners and Tims that make the final harvest.
5. Starbucks, as the largest representative of freshly brewed coffee and the leader of global coffee brands, needs to continue to formulate and control the mid-to-high-end coffee market, and avoid the emergence of another new brand that can benchmark the popularity in the Chinese market.
6. Since its establishment, the most important marketing method of Luckin Coffee has been to "rub the heat", fight with Starbucks at close range, and compare itself to the replacement of Starbucks. This has had an impact on Starbucks' brand and operations.
7. The emergence of Cudi Coffee has become the "challenger" and "replacement" of Luckin Coffee, which has completely disrupted the path of Luckin Coffee's upward migration from the low line. Since the advent of Cudi Coffee, the price of Luckin Coffee has been firmly set at the life and death line of the average price of 15 yuan, and there is no time to move up.
8. For a "spoiler" like Cudi Coffee, although there is no need to hope for business success, as a strategic containment force, it is precious to Starbucks.
This large-scale "capital subsidy + traffic funnel" strategy has been very mature in China's Internet industry. Most of the strategic investment logic of Alibaba, Tencent, Byte, Ctrip, etc., is not for the pursuit of profits, but to curb the development of strategic enemies.
In fact, such containment has indeed been effective, and several major factions have consolidated their own bases.
9. Luckin Coffee and Cudi Coffee are still losing money, bleeding slowly. Based on the first-mover advantage, Luckin Coffee has a certain hematopoietic ability, and the vitality of continuous consumption is stronger than that of Cudi Coffee.
Therefore, Starbucks can continue to make the "red and blue dispute" continue to continue, locking the low-tier coffee market such as Luckin Coffee, Cudi Coffee and Lucky Coffee in the ...8, or even 5 yuan, can never cross the threshold of the brand's mind.
10. The only knot may be that for a top brand like Starbucks that pays attention to reputation, it may be really unwilling to be involved in bad deeds.
What do you think about this?