Those who sell white pigs lose all their money, but those who sell black pigs are full of money? In recent years, the pig industry has explored a lot of "high-end brand pork", but in fact, there are not many companies that can see "making a lot of money". Could it be that the consumption of our ordinary people is "too low-end" and cannot reach the taste of this "high-end pork"?
When I came home for the Spring Festival this time, one of the dishes that my parents bragged about and complained about the most was "local pork". At the beginning, they always said, "I bought this pork for more than 60 pounds, and I can't grab it!" "The guests who came to the house also showed off like this, persuading them to eat more.
But after two meals, my dad blamed my mom for not cutting lean meat to eat, and only picking fatty meat for cooking.
Who would have thought that this local pork is a lot of fatty meat, too little lean meat, I don't eat fatty meat, and my parents can't eat more when they are old, and in the end they can only become a big bowl of lard and freeze.
Although I didn't see the pig with my own eyes, this ** and this fat rate, I think there is a high probability that it is also a black pig.
In the past two days, I saw Mr. Qin say "to make pork good and cheap", and I remembered this again, because black pork is not only expensive during the Spring Festival, but all year round.
The author opened the e-commerce app to search for black pork and could see that the cheapest black pork sold for about 20 catties, but the brand had never seen itAnd the big brand of black pork can still be sold for more than 50 catties, and even its price is generally more than 100 kg, and the amount is too small to sell it!
Two catties of pork are sold for 100 yuan, not that we ordinary people can't afford it, but we rarely buy it, or most of them won't buy it at all!
In this way, even if this black pork makes more money, how much can it earn?
And in fact, the author knows that some black pig breeding enterprises are not very profitable, although pork ** can go up, but the cost of breeding, sales costs are not low, and even need to add an additional "publicity cost".
Black pork is so expensive, raising black pigs must be very profitable, right? ”
I once asked a friend in the black pig company, but the answer was no, although on the surface their ** is not as low as the white pig, but it will also be affected by the big **, and the volume is not enough. In order to promote black pork, they spent a lot of effort online and offline, and also opened a live broadcast to sell black pork.
I once wanted to support their company's "black pork", but four or five catties of meat is a "big gift box" of three or four hundred yuan, which really makes me feel distressed. It's not that you can't afford to spend four or five hundred yuan, but you can buy pork for four or five hundred yuan to eat, which is no longer in line with the "consumption concept" of most contemporary people.
So are these companies profitable? Can you really get out of the whirlpool of the pig cycle?
In fact, on the one hand, they are curbed by the pig cycle, and on the other hand, they are more severely restricted by the economic environment.
Some experts have said,The black pigs we raise are for the high-end community** and for the rich to eat.
In this way, this is the definition of pork as an "improved product" or even a "luxury product", which has completely departed from the original commodity attributes of pork, but how many rich people are really willing to pay? Among the wealthy people who are willing to pay, how many meals of "black pork" will they eat a month?
How can a rich person who is quite a pursuit of food and drink only stare at one kind of pork to eat, and he already eats all kinds of food on weekdays, and he still needs this meal of "black pork" to feast on it?
At present, the real market for black pork is by no means sold directly to the rich, but to those mid-to-high-end restaurants and hotels, who directly turn pork into vegetables, and the premium space is very high. And this also saves the advertising costs of black pig enterprises, and restaurants will directly say that they use "black pork" as a gimmick.
But if someone sells a vegetable for hundreds of yuan, how can there be dozens of pork in it?
For black pig enterprises, and the catering industry is also very difficult to do in recent years, catering companies must reduce costs, and the geographical restrictions on black pig sales are larger, and the situation of more wolves and less meat is common, so the total amount is still difficult to increase.
Therefore, objectively speaking, there are indeed many pig farms and enterprises specializing in black pigs in China, but the volume is still relatively small, and it is difficult to reach the scale of one million heads.
However, with the development of our social economy and the improvement of living standards, we do need better pork. But this kind of more delicious pork can't be too detached from the "commodity attributes of pork itself", that is, it can't be too expensive.
Qin Yinglin recently talked about the "significance of realizing the high-quality development of pig raising".
First of all, the pork consumption of Chinese people is much higher than that of European and American countriesFrom the perspective of people's livelihood, it is now a top priority to raise the performance of pig breeding, reduce the cost, and make pork high quality and low price。Secondly, the key to raising pigs well is to save food and resources.
Mr. Qin talked about the two points of "good quality and low price" and "saving food", the author believes that this is not only in line with the general pig enterprises, but also in line with our pig enterprises that breed black pigs, and is more in line with the Chinese people's expectations of pork consumption!
"The pork is not tasty now! This sentence is not only often heard at industry conferences, but also often appears in the comment section of articles.
For this problem, many breeding companies and experts have begun to solve it, and have also achieved certain results - breeding a better tasting, higher lean meat rate, lower feed to meat ratio of black pig breeds.
But most of these black pig breeds face a problem - the cost of breeding is still high!
The reason why white pigs can seize the Chinese pork market is precisely because of its "short growth cycle, low breeding cost, high lean meat rate and high breeding efficiency".
In turn, black pig breeding makes it difficult for farmers to make money, making it difficult for pig enterprises to expand their business and volume, and raising more and more white pigs under the market economy. Therefore, consumers and friends do not have to complain that "white pigs are not delicious", to put it bluntly, this is selected by our people's own consumption, and white pigs have made great contributions to the improvement of our national nutrition level!
But China's economic development has reached this point, and the pig industry has developed to this day, and it really needs better pork!
From the perspective of pork consumption, although China's per capita pork consumption has increased year after year, it is compared with 36 in 20148 kg is still a 36% drop. And according to statistics, the proportion of pork consumption in meat consumption in China has been reduced to 491%, compared to a peak of 633% significant drop!
So, can the consumption of pork continue to rise in the future?
The author believes that judging from the trend of accelerating China's economic development and younger consumption, consumption will be "easy to fall and difficult to rise" in the long run.
But if our pork can become more and more "more nutritious, tastier and less expensive",Then pork has the ability to "turn defense into offense" in the market, and in turn to capture the market for meat such as "beef, mutton, fish, and seafood", so as to increase the market share.
All in all, the breeding and improvement of black pigs is a big and good thing, although the current market share is very low and the profit is limited, but it is very important for the future market consolidation of the pig industry. To make pork more delicious, black pig genes are very important, so the author dares to suggest that enterprises should not position black pork as a "high-end commodity" at the beginning, only in line with China's market environment, so that the people can afford to buy and eat well, is the key to be able to fight out of the encirclement!