(Preamble).
With the rapid change and development of society, people's lives are also accelerating, and some young people often work from home in order to work, so there is little time for cooking.
Most people like to order takeout and also like to eat fast food, and the earliest fast food was instant noodles.
But now, with the development of technology, there are more and more types of fast food, and there are more and more kinds of fast food, which makes people have more choices.
From the variety of flavors to the alternation of hot and cold, you can enjoy food even on the road, and with the boom of the fast food industry, various fast foods have begun to appear in transportation modes such as trains and high-speed rail.
And on various high-speed trains, there is a fast food that is loved by travelers, and it sells very well, and it was once people's favorite snack.
The craze didn't last long, though, and soon the delicacy was "** and passengers were forbidden to bring anything into the high-speed trains."
Many people say that the reason why they are here today is because this brand is so smelly, so what do you think? What's all about this once-popular fast food?
The rise of self-service hot pot].
Today I would like to introduce a self-heating hot pot, which has greatly improved people's eating habits in the past fast food.
Although in 2020, self-service hot pot can be described as a craze, in fact, it was only from 2015 that the concept really began to become popular.
When we usually eat instant noodles, we all use electricity and flames to boil water, but homemade food is different because they all have their own heating equipment.
When you put the spice and water in it, it automatically releases a powerful heat energy that maintains the temperature for more than an hour.
Due to the raw materials such as coke powder, activated carbon, salt, quicklime and so on inside the heating bag, these raw materials will chemically react with water in the water, thus releasing high heat energy.
And this time, the self-service hot pot has a lot of food in it, including meat, vegetables, rice and noodles, and you can eat a hearty meal in fifteen minutes.
Nowadays, as the material conditions of the people are getting better and better, many people are not just to fill their stomachs, but to eat and drink.
Therefore, self-service hot pot has become the greatest convenience for "lazy people", if someone wants to eat hot pot, but has no friends, and is not willing to go alone, then a self-service hot pot can satisfy their desires.
In fact, other self-heating fast food, such as rice, barbecue, sauerkraut fish, noodles, etc., but the most popular is the self-service hot pot.
There are a lot of ingredients here, and they taste good, and the portions are also generous and there is no waste in any way, which is why this fast food is so popular.
And this time, their promotion is also very smooth, with the help of celebrities, a lot of promotion, various brands of self-hilarious pot, can be seen on TV and mobile phones.
At the beginning, it was recommended by a big star on Weibo, then a famous food expert, and in 2018, several popular big anchors opened a live broadcast with goods, bringing hot pot into the lives of the public.
At the most popular time, there were more than 50 self-service hot pots on the market, such as Haidilao, Xiaolongkan, Dezhuang, and other famous ones, all of which opened their own self-service hot pots, with various names, but they were all very fast.
In the end, they stood out from many products, including Zihi Guo and Haidilao, these two companies have become the champions of 618 when they were on Tmall 618, and they have achieved good sales during this year's Double 11.
There are also hot topics such as "annual sales of one billion", "five million barrels sold in ten minutes".
It used to cause the slowdown of high-speed trains. 】
In fact, at the beginning, the reputation of self-service hot pot was quite good, and the popularity was also very high, but as time went by, the shortcomings of this rapid growth became more and more obvious.
The most exaggerated thing is that recently, some people have even eaten a self-heating hot pot on the train, which slowed down the train.
In January 2019, a passenger used a microwave oven to heat fast food on a bullet train, and due to an operation error, a large amount of smoke was created inside the train, setting off an alarm and slowing down the train.
This was caused in February this year when a passenger put an entire bowl of rice in a bag to avoid burns.
12306** has asked passengers a question about whether it is edible on the train, and the staff said that there is a high chance of setting off a smoke alarm that could lead to train delays and a series of other issues.
Therefore, in order to reduce unnecessary trouble, it is best for passengers not to carry the self-hi pot with them, otherwise the water temperature will soar to 150 degrees Celsius and the high temperature of the water vapor will reach 200 degrees Celsius the moment they touch the hot water bottle.
This is also the reason why self-heating food does not appear on the train, but in some places in Guangxi, there are clear regulations that it is strictly forbidden to carry any food that may cause a smoke alarm on the high-speed train.
Fujian and Sichuan have similar rules, but they don't say that they are self-heating, they just say that they can't be eaten on the train, and they can't eat food that smokes.
Although it is not said elsewhere, it has already been said in "Bringing these things on the train, it may be confiscated" that it is dangerous to eat hot pot.
Nobody's Known].
In 2022, the sales of the food delivery industry will decline by more than 20% year-on-year, and the food delivery companies that were still running out in full swing have also begun to withdraw.
In major shopping malls and convenience stores, some people have found that the "self-|" that used to sell quickly in the pastShoot", are already covered with dust.
But in the past two years, the sales of self-service hot pot have plummeted, which is not a simple reason, but the inconvenience on the train.
After all, self-heating hot pot is very expensive, and it is generally used to make minced meat, as well as vegetables such as lotus root, potatoes, and kelp.
A plate of self-heating soup costs around 30 yuan, but in reality, it uses much more ingredients than that, and some people say that self-heating soup feels like a hot pot, while hot pot is relatively fresh.
Some people will say that since everyone doesn't like to eat hot pot, then reduce the price, and sell as low as possible, but obviously not, after all, how this hot pot became popular.
From the very beginning, they became popular with excellent publicity, which is why they invited celebrities, influencers and anchors online.
Take Zihai Pot as an example, the investment of the factory is 2 billion, the advertising cost is 300 million, and the freeze drying and self-heating technology are calculated according to the cost, so there is no room for price reduction.
Of course, in the live broadcast, there are also some relatively inexpensive self-service hot pots, such as 99/19.9 and so on, however, after you buy it, you will know that the lower it is, the higher it is.
What's more, this self-heating hot pot is still in the epidemic period, because people are at home, they can't open stores, they can only open takeout, and if they want to satisfy their appetite, they can only use self-service hot pot.
However, with the easing of the epidemic and the opening of the restaurant, many people like to go out with three or five friends and taste some fresh, lively and hot pot in the restaurant.
And now, the rise of pre-made dishes has also brought a great impact on self-heating hot pot, the so-called pre-made dishes, which are prepared in advance, compared to those office workers who can't cook, this is simply a kind of enjoyment.
Pre-prepared food tastes much better than ordinary hot pot, and there are more variety, so many people will choose to make pre-made food instead of their own food.
Conclusion] And in this article, it is also mentioned that the rice used is not real rice, but uses some kind of advanced technology, so the reputation has also plummeted.
After that, they began to develop other products, from hot pot to other staple foods, from breakfast to lunch, to dinner, everything, but still could not reverse the decline, in the Internet environment, advertising costs are also increasing, to restore the former glory, it is almost impossible.
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