New retail upgrade trend
The development of the garment industry in the past 30 years, after several major reshuffles, is still full of vitality today, clothing, food, housing and transportation are the indispensable basic guarantees for everyone, and it is an eternal sunrise industry.
With the excavation of the **, Jingdong and Pinduoduo network platforms, the clothing industry has also undergone great changes, costs and profits have gradually become transparent, and the marketing model of new retail online and offline synchronization has gradually become the mainstream.
In the future, consumers can choose their favorite fabric colors online and provide style drawings, and directly place orders for customized factory designs. Completely eliminate middlemen to make the difference, and transfer part of the price difference to consumers, gradually replacing offline independent merchant physical stores.
Facing the challenges of the new retail model, it brings once-in-a-lifetime development opportunities to manufacturers! First of all, the factory has productivity resources, transformation and upgrading have become easier and faster, and it is not impossible to create a self-created brand, just register the brand, set up a design department and a live marketing department, and you can promote self-produced and self-sold goods. Don't invest much, start small, reduce risk.
Trend of upgrading consumption habits
The new crown epidemic in 2020 has cultivated a large number of new forces in online shopping, making the logistics industry boom. Whether it's Double 11 or Double 12, the platform's sales in one day are amazingly high!
With the popularity of the online scene, offline physical stores appear to be calm, and the pressure of labor and store rent has forced brands to close stores and turn to online live broadcasts. Due to the new crown epidemic, more people have developed the habit of online shopping, and some manufacturers responded quickly and directly opened live broadcasts in warehouses for sales, and the response was strong and the supply exceeded demand. Many manufacturers and brands have imported through *** mini program + WeChat community, and they have directly attracted fans and sold well. Such a new model is a once-in-a-lifetime development opportunity for enterprises with production capacity!
Respond quickly and seize opportunities - ideas determine the way out
Don't miss the opportunity, the time will not come again, respond quickly, seize the opportunity, the opportunity always belongs to the prepared!
With the development of science and technology and the improvement of the quality of life, people's consumption concept has changed a lot, and the people who pursued famous brands in order to show their identity in the past have gradually returned to rationality, and personalized customization will become the mainstream in the future. The fabric color, the style has personality, the color has tonality, the design has style, and the eclectic personality is displayed. Therefore, clothing design will be the key to the success of the brand, and the designer buyer will be the talent that the company will focus on.
Ideas and suggestions on how to rapidly transform and upgrade garment enterprises:
The current state of production of small and medium-sized enterprises
In 2019, I visited several factories in Yudu Garment Industry Industrial Zone, Ganzhou, and found that there is a big gap between the overall management concept and innovative thinking awareness compared with enterprises in Jiangsu, Zhejiang, Fujian and Shenzhen through communication with operators and on-site research in workshops.
It is mainly manifested in the poor internal process management and 5S management of the workshop site, the work status of the middle managers is very leisurely, the front-line staff are not skilled enough to operate the gestures and control the sewing car, the slow gestures are incorrect, the tools are not complete, and the daily production efficiency is very low.
The common phenomenon of semi-finished sewing thread is very long, not only waste the thread, but also increase the difficulty of thread cutting and the cost of thread cutting.
Similar phenomena are just a microcosm of the production sites of apparel companies, and there are many more wastes happening every day. If you introduce new management ideas and methods through lean production, do a good job in on-site 5S management, eliminate seven wastes, through IE action analysis and improvement, scientific combination and collocation of processes, reduce the cost of reverse repair while improving the production of a single process, do all the pre-production preparations in advance, optimize the rapid response chain process, and at the same time without increasing any intelligent equipment, the daily output can have 30%-40% improvement space, and the comparison between doing 10 pieces per hour and doing 15 pieces per hour is obvious. The income of employees has also increased significantly, which is the practical benefit of project management for the optimization of lean production processes.
Ideas and suggestions
Accurate positioning to your advantage
The transformation of garment enterprises is not to re-develop across the industry, but to do a good job in the positioning of product segments on the original basis, give full play to their own advantages, focus on a certain 1-2 categories, and make their own characteristics.
For example, choose the outdoor sports series as the positioning, make the sports brand products specialized and stronger, accumulate experience while OEM processing, and create conditions for creating their own brands.
How to build core competitiveness
Garment companies have found the right positioning, and they need to gradually introduce smart equipment to reduce labor costs and earn profits. For brand marketing merchants, improve marketing management capabilities, establish a network platform, and exhibit sales online and offline at the same time. Manufacturers work closely with merchants, or manufacturers build their own platforms for live marketing. In short, only by realizing lean management and constantly learning and practicing internal skills can we enhance the competitiveness of enterprises.
Create personalized service
Personalized consumption will become the mainstream of the market in the future. Enterprises integrate internal production and sales data through ERP software, tailor according to user needs, establish customer files, improve service quality, and enhance brand and consumer stickiness, so personalized service and humanized product design are particularly important.
Brand culture is deeply rooted in the hearts of the people
In the long run, the brand image is not built by the endorsement of advertising stars, but by the word of mouth of consumers. In the new era of fan economy, consumers are moved by every detail of the product, so that consumers can enjoy the respect brought by the brand, and the intimate service allows consumers to feel love and respect, cultivate the stickiness between consumers and the brand, and establish brand loyalty.
Keep pace with the times and be bold and innovative
The learning ability, values and decisiveness of enterprise decision-makers determine the success or failure of transformation and upgrading. Create a learning organization team, become a person who loves to learn, and improve management ability through continuous learning of new knowledge. Usually the transformation and upgrading of enterprises is first of all the upgrading of the concepts and ideas of decision-makers and management teams, through training and learning to change old concepts, establish new thinking, face reality, keep pace with the times, boldly innovate, and move forward bravely!
Leverage your strength to achieve your goals
Enterprises need to borrow external forces to prepare for transformation and upgrading, and industry experts are the backing of enterprises. Many enterprises always want to operate independently, but the result is very difficult, and the reform always dies on the way.
Transformation and upgrading is the rebirth process of the eagle, eager to achieve success, half-heartedly can not have, half-way to give up has a great negative impact, decision-makers must be vigorous, come up with the spirit of the second entrepreneurship, under the guidance of professional teachers obediently do, no second heart, unswervingly achieve the goal, this is the decision-maker must have the spirit of enterprise.
A positive mindset is the driving force for success
Enterprise transformation and upgrading will go through a period of pain and suffering, from the management system to the production process need to be optimized and upgraded, at this moment there will be a lot of opposition and complaints, a small number of managers are unwilling to change themselves, unwilling to accept new challenges, the negative attitude of decision-makers at critical moments will have a great negative impact.
The appeal of decision-makers, the responsiveness and execution of middle managers are the key to determining the success of transformation and upgrading, and the reform of many enterprises is a failure in the negative attitude of the boss.
Thinking determines the way out
In addition to the upgrading of management system and process, the key to garment enterprises is the upgrading of production management process and the upgrading of the mentality and ability of grassroots front-line managers. In the case of hardware conditions, execution and action are the key to success or failure. Therefore, the transformation and upgrading must first start from the management's thinking, way of thinking, work habits, work attitude, and teamwork. Good systems, ideas, and ideas all need to be resolutely implemented in order to achieve the goal.
Risk management and control to reduce losses
Garment enterprises are labor-intensive industries, with many processes, long production processes and many transit linksFabrics from grey cloth dyeing to color fixing, from cutting and subcontracting numbers to workshop production, from proofing to pre-production sample batch confirmation, from production plan arrangement to production plan coordination, from the team leader to write the process to the first line, from the printing and embroidery pieces to the outgoing and then back to the workshop, from the first package of garment confirmation to mass production, from the inspection of the team to the first inspection, from the hot to the packaging, from the customer's mid-term inspection to the inspection before shipment, the design and mutual handover of each process, unexpected errors will occur halfway, It all seems normal, but the frequent occurrence of problems is not.
In the face of problems, many workshop supervisors and team leaders have nothing to lose, but are afraid of taking responsibility and kicking the ball with each other. What's even more terrible is that the mistake is wrong, not reporting and not asking for instructions, and the luck psychology is confused, and the result is found by the customer to cause heavy losses, and the factory is seriously required to claim compensation.
Most of the experienced managers with a strong sense of responsibility can take prevention and control measures in advance, pay attention to the seven waste and loss control, and the accident rate is very low and very low, and this management ability and sense of responsibility can be cultivated through professional training.
Intelligent manufacturing reduces costs and improves efficiency
Intelligent manufacturing is the future of the garment industry for the goal, as far as the current status quo is concerned, most enterprises are still in the degree of semi-automation, hanging is also to see whether the product structure is suitable, the update of the computer lockstitch sewing car is not popular, most enterprises are more conservative in terms of hardware investment.
There are still many enterprises that the new equipment can not be fully utilized in the workshop, it is really a pity, millions of automatic cutting beds lie in the workshop to sleep, and the resources are seriously wasted. So, how to improve the production efficiency by 30%-40% on the basis of the existing equipment and personnel remains unchanged, can achieve the goal through the transformation of lean production process, the improvement of standardized processes and standardized actions, according to my years of practical experience in consulting and counseling, it is completely achievable.
Practice internal skills, reduce internal friction, and increase profits
From the boss to the head of each department, garment enterprises must take the production line as the center, prepare qualified surface auxiliary materials, production tools, production process materials, and qualified pieces to be sent to the workshop in advance to ensure on-time delivery.
According to many years of experience, as long as the fabric and accessories are prepared in advance without any mistakes, the production can be carried out as planned, and the occasional overtime can also be shipped on time.
However, most enterprises always do not pay attention to the early stage, the preparation is not sufficient, and the management is not rigorous, resulting in the production plan being disrupted by changes.
1.Due to the unqualified quality of surface accessories, the production has been repeatedly affected;
2.Due to the quality of printing and embroidery, the delay caused by the lack of follow-up;
3.Stop work and wait due to the problem of inconsistency between paper patterns, sample clothes and process sheets;
4.Due to the error of the computer marker, the cut fee is stopped and waiting for the material;
5.Due to the deviation of the cutting machine, the team needs to repair the film and delay the production;
6.The problem that the whole single item needs to be repaired due to the wrong size marking;
7.Due to the lack of coordination of the workshop supervisor, the pre-production meeting is not held, and the pre-production sample approval is not confirmed, resulting in serious problems caused by the process being wrong;
8.Because the team leaders do not communicate with each other, the same process is not uniform, resulting in batch reverse repair and so on.
The occurrence of this series of problems is attributed to the chaotic management process, the lack of communication between the middle-level supervisor and the team leader, the lack of awareness of prevention, the ineffective follow-up and supervision, and the weak responsibility of the operator. The cost of daily loss, downtime, quality repair, and material waste caused by these daily losses is almost impossible to make detailed statistics, and the industry is collectively referred to as "seven wastes" or "internal friction".
After careful estimation: a year down due to internal friction, air transportation, printing and embroidery errors in the replenishment, accessories or specifications wrong, cutting and cutting errors, garment repair, re-inspection, etc., the loss caused by less than 100,000, more than millions, this is the high price paid for management chaos. If the enterprise attaches importance to training and learning, continuously improves management ability, and strengthens the awareness of cost control of all employees, there will be no such unnecessary economic losses.
How to build a fast-response chain system
Whether it is a manufacturer or a brand merchant, "product planning" is the top priority. From the factory to the terminal, it must be put on the shelves on time according to the time period booked by "product planning". The person in charge of the production plan must coordinate with the factory according to the "product planning" schedule and arrange the production schedule, and the manufacturer must deliver the goods on time, otherwise the sales season will be missed to increase inventory. Secondly, the sales department's proportioning, allocation, display, and terminal sales training of goods directly affect sales performance. Therefore, the first chain management process is upgraded, and the training of terminal sales personnel is more important.
Summary
Whether it is a clothing company or a brand business, regardless of the size, it is not difficult to transform and upgrade, but the difficulty is the change of ideology, as long as the enterprise decision-makers make up their minds to eliminate all obstacles, they can usually achieve satisfactory results.
Good at borrowing external forces, play the role of four or two thousand pounds, consulting agencies to assist enterprise decision-makers in transformation and upgrading, decision-makers can avoid a lot of frontal conflicts with subordinates, greatly improve the success rate of enterprise transformation and upgrading.
In the rapid information age, the only way for the garment industry to survive is to find a good positioning, do what they are best at, constantly innovate and upgrade, meet consumer needs, continue to learn, and enhance the competitiveness of enterprises and brands by providing value-added services!
Recommendations:1First of all, enterprises were mobilized to voluntarily sign up to participate in the first forum exchange, and several enterprises were selected to be pilot units for transformation and upgrading.
2.Expand the scope through the pilot project and provide appropriate support to small businesses that are weak.
3.Establish an excellent business alliance** to help small businesses grow.
4.Outstanding enterprises can be given priority to get the best platform for promotion.
5.Support and help enterprises to create their own brands and establish network marketing platforms.
Consulting Services:
1.Lean production process optimization and internal training of production-oriented enterprises;
2.On-site coaching and execution of JIT single-piece flow projects;
3.IE process analysis and action analysis improve production efficiency by more than 30%;
4.On-site 5S management project on-site counseling and execution;
5.Optimization and integration of the first-chain process of brand enterprises;
6.terminal sales management and sales skills training;
7.Webcast process design and livestream sales skills training.