Wahaha sales are booming, but Nongfu Spring is in trouble. In just five days, Nongfu Spring sold 90% of its sales. This business rivalry stems from the water war more than 20 years ago, and now the war is rekindled. Recently, Wahaha's sales have surged by 500%, AD calcium milk and purified water are in short supply, and some supermarket owners even said that the best location in the store will be exclusive to Wahaha. Under the public's nostalgia for Zonglao, the sales momentum of Wahaha products nationwide is getting stronger and stronger.
At the same time, Nongfu Spring is in trouble. According to statistics, in the past five days, Nongfu Spring's official sales have been 90%. This change stems from rumors circulating on the Internet, including Nongfu Spring's founder Zhong Sui stabbing Wahaha in the back and being fired from Wahaha. In this regard, Zhong Sui has refuted the rumors, clarifying that although he has sold Wahaha children's nutritional oral liquid in Guangxi and Hainan, he has never received a salary in Wahaha, let alone been fired. Backstab rumors are inconclusive.
The starting point of this business war can be traced back to 2000, when the pure water market was dominated by Wahaha, and Nongfu Spring was still an emerging water company. In order to seize market share, Zhong openly questioned the nutritional value of pure water and vigorously promoted Nongfu Spring's natural water and mineral advantages. This move triggered a counterattack by many pure water brands, and launched a fierce war of words and lawsuits with Nongfu Spring. In the end, the controversy was not conclusive, but Nongfu Spring became famous and gradually became a leader in the drinking water industry.
Now the business war has broken out again, as if the bullets of more than 20 years ago have flown back. The competition between Nongfu Spring and Wahaha is becoming more and more fierce, and the battle for market share continues.