In February 2024, according to a report by 36Kr, Great Wall Motor plans to restart the salon brand this year. The brand project will be integrated into the WEY brand, and the first product of the salon brand, the Mecha Dragon, will be released in the second half of the year as the first sedan under the WEY brand.
As one of the leading companies in China's automotive industry, Great Wall Motor's every decision and move will have a profound impact on the market. The resumption of the Salon automobile project is undoubtedly an important step in the strategic layout of Great Wall Motors.
As a high-end new energy vehicle brand under Great Wall Motor, Salon Motor officially made its world premiere in November 2020. With the brand concept of "Extreme and Evolution", Salon Auto is committed to becoming the world's leading high-end new energy vehicle brand.
However, the development of Sharon Motors has not been without its challenges. In 2022, Salon Auto will be exposed to a large number of employees leaving, arrears and other problems. Subsequently, the official response of Salon Auto said that these problems were caused by the company's strategic adjustment and organizational structure change, and have been resolved.
Although Sharon Motors has encountered some problems and challenges in the development process, Great Wall Motors has not given up on this brand. Instead, Great Wall Motors plans to relaunch the Salon brand this year and integrate it under the WEY brand.
Data support: Tianyancha).