At the Guangzhou Auto Show, the last event of this year's domestic auto show, Dongfeng Nissan submitted a future-oriented annual answer sheet to consumers: Dongfeng Nissan will adhere to the three power paths of fuel, pure electric and gasoline-electric hybrid, and the Nissan brand will launch four locally developed new energy models in the Chinese market in the next three years, including sedans and SUVs, and the power covers pure electric and hybrid.
As the backbone of the new strategic goals, Dongfeng Nissan firmly believes in 'in China, for China, and to the world', forging the strongest joint venture system and striving for new energy. Takeshi Yamaguchi, general manager of Dongfeng Nissan Passenger Vehicle Company, said at the Guangzhou Auto Show.
Standing at the critical juncture of the current new energy transformation and moving towards the next glorious 20 years, Dongfeng Nissan has firmly chosen a difficult but correct pathThe leader of the 0 era, head forward.
Take technology as the oar
At present, the new energy market is unpredictable, but the core logic of technology is king has not changed, it is still the kinetic energy and cornerstone of traditional car companies to transform new energy, and the lack of innovation and breakthroughs in technology has become one of the reasons why most joint venture car companies are now in a transformation dilemma. However, Dongfeng Nissan combines Nissan's 76 years of pure electric development and more than 25 years of battery R&D and manufacturing experience in the world, and the accumulated technical advantages are constituting its confidence and confidence in new energy transformation.
Dongfeng Nissan has two routes of e-power hybrid and pure electric in the development of new energy, of which e-power technology also makes a breakthrough to improve the thermal efficiency of the engine, thereby improving the efficiency and fuel economy of the whole system a lot.
It is worth mentioning that, according to official information, the generator, drive motor and inverter of the first generation e-power are dual-motor structure, the second generation of e-power combines the generator and drive motor, and the latest third-generation system reduces the volume of the inverter by 40% and the weight by 33%, which means that it can not only better adapt to different levels of models, but also bring more efficient and fuel-efficient effects.
In the pure circuit line, Dongfeng Nissan ushered in an important breakthrough in all-solid-state battery technology. In the field of solid-state batteries, Nissan has always been the industry leader, and this time the all-solid-state battery will show significant advantages that distinguish it from traditional lithium-ion batteries, according to official data, in terms of energy density and mileage, Nissan all-solid-state batteries can reach almost twice the existing batteries, thereby effectively improving the vehicle mileage, and at the same time, in terms of discharge performance, all-solid-state batteries will allow the battery charging time to be shortened to one-third of the traditional battery, greatly alleviating consumers' anxiety about energy supplementation. The all-solid-state battery is expected to start up a pilot plant next year and be mass-produced by 2028.
The mass production of all-solid-state battery technology is expected to significantly reduce the cost of Dongfeng Nissan's batteries, reduce costs and increase efficiency. Nissan automotive engineering experts said that in the case of large-scale mature production, solid-state lithium batteries can achieve about 20%-30% cost reduction compared with existing lithium-ion batteries, because when the energy density is increased by 2-3 times, the battery pack does not need to be so large.
The current new energy market is too involuted and the first war may seem very effective in the short term, but as a long-termist, how to adhere to the positive development of our brand, so that we have continuous technological innovation momentum and ability is the most important, Dongfeng Nissan is a long-termist, insist on doing this thing all the time. Liu Xinyu, general manager of Dongfeng Nissan Motor Sales, said.
Innovation and breakthrough technology is the kinetic energy and cornerstone of Dongfeng Nissan to achieve new energy transformation, adhere to long-termism, maintain technological leadership, belongs to Dongfeng Nissan's late-mover advantage is accelerating the release.
Take the product as the sail
At present, the new energy market is developing rapidly, and the industry is extremely involuted, and some industry insiders said that the competition in the auto market will only be more fierce next year. The acceleration of the new energy knockout competition seems to have become the consensus of the industry, which also means that the time left for the electrification transformation of joint venture car companies is very urgent, and Dongfeng Nissan, which has always adhered to the enterprise spirit of "half a step ahead", has seized the leading advantage by accelerating the product layout in the field of new energy.
For a long time, Dongfeng Nissan's new energy transformation is not a desperate gamble, but based on the needs of local users in China, it adheres to the parallel three power paths of fuel, pure electric and oil-electric hybrid, and continues to enrich the full product series at different prices and levels to achieve the rapid transformation of new energy.
Dongfeng Nissan, which has a deep user base of 15 million, still attaches great importance to the market demand of fuel vehicles and insists on creating high-quality fuel vehicles, and its advantages in the fuel vehicle market are also a strong backing for Dongfeng Nissan to fully transform into new energy. At the Guangzhou Auto Show, Dongfeng Nissan introduced a new positioning six-seat family flagship SUV model - Tanlu Pathfinder, the model has 2 million sales overseas, and this time to enter the Chinese market, fully consider the needs of Chinese users, in appearance, space, comfort in an all-round way, but also make up for Dongfeng Nissan's product vacancy in the six-seat flagship SUV, the car is expected to be officially launched in the first quarter of next year.
In the field of pure electric vehicles, Dongfeng Nissan has created a blockbuster product under the comprehensive electric drive, ariya. With a large battery of up to 90kWh, a pure electric range of 620+, a L2+ level ProPilot super intelligent driving Pro, and an E-4ORCE Snow Fox electric four-wheel drive, the starting price is less than 200,000 yuan, ARIYA makes consumers understand what a real pure electric SUV is super cost-effective.
On the hybrid route, Dongfeng Nissan relies on its own strong technology and system strength to create the most cutting-edge and advanced new energy hybrid products. There are not only the super-hybrid X-Trail with a full-speed range, all-working conditions, and full-scene electric drive experience, but also the plug-in hybrid model Venucia DD-i, which adopts DD-i ultra-hybrid technology and has five product highlights: "far, provincial, cool, intelligent and enjoyable".
Adhering to the diversified development of the three routes of fuel, pure electric and hybrid is what Dongfeng Nissan has always insisted on, and because of this, Dongfeng Nissan can bring more diversified product choices to users and provide a direction for the new energy transformation of other joint venture car companies.
It is worth mentioning that in order to accelerate the landing of Dongfeng Nissan's "in China, for China" products, in November this year, Dongfeng Motor released the "Qi DNA +" strategy and put forward advanced product planning. The specific content of the strategy is that in the next three years, Dongfeng Co., Ltd. will launch 10 locally developed new energy models into the Chinese market, including four new energy vehicles of the Nissan brand, including sedans and SUVs, and the power covers pure electric and hybrid, and the first new car will be launched on the market next year.
Chen Hao, deputy general manager of Dongfeng Motor Group and executive vice president of Dongfeng Motor Co., Ltd., said that under the guidance of the "DNA +" strategy, Dongfeng Co., Ltd. will draw a blueprint in four aspects: "enhancing the strength of joint venture independent research and development, accelerating the launch of new joint venture-led products, improving the globalization ability of joint venture products, and optimizing and integrating joint venture business segments".
Makoto Uchida, President and CEO of Nissan Motor, expressed his full support for Dongfeng Co., Ltd. and wholeheartedly committed to the development of China's business. This also means that under this strategy, Dongfeng Nissan will also stick to the Chinese market, accelerate the transformation and upgrading of new energy, and seize the commanding heights of new energy vehicle development.
Take faith as the rudder
In the next 20 years, when our juniors ask us, what are we doing at that time when China's automotive industry has changed dramatically?I look forward to each of us being proud to say that a group of stubborn and excellent people in those years firmly believed that my fate was up to me, and worked frantically to once again firmly establish the banner of Dongfeng Nissan on the Chinese map. At Dongfeng Nissan's 20th anniversary birthday meeting, Chen Hao made the above speech.
Indeed, looking back at Dongfeng Nissan's 20-year history of car manufacturing, enterprising, changing, and leading are the key words that cannot be abandoned.
2003 was the first year of the blowout of China's auto market, and then China's auto market entered a period of rapid development, and Dongfeng Nissan was established in this year. At that time, Dongfeng took out 70% of the main business, and Nissan took out 83 of the same value500 million yuan in cash, 50% of the shares of each party, and the registered capital reached 16.7 billion yuan, so Dongfeng Nissan Passenger Vehicle Company was established.
People usually think of 2003 as the first year of Dongfeng Nissan's establishment, but I always think that the real Dongfeng Nissan appeared in November 2005. In the two years after the establishment of Dongfeng Nissan, it was busy with the introduction of technology, the completion of the factory, and the landing of products, and everything seemed to be carried out in an orderly manner, but in 2004, Dongfeng Nissan's annual sales were only 60,000 units, a year-on-year decline of 66%, with a market share of only 26%, the reason behind it is that Dongfeng and Nissan are difficult to run-in.
In November 2005, with the formulation and promulgation of the "Dongfeng Nissan Action Plan", China and Japan need to firmly take the interests of Dongfeng Nissan joint venture as the highest interest criterion, and realize "one team, one belief, one voice", from the joint venture to the heart, which led to the later fearless challenge, in the pursuit of leading on the road to the indomitable Dongfeng Nissan, and then launched the Teana, Sylphy, X-Trail and other products that have repeatedly created sales miracles.
When facing the unprecedented changes in automobiles in a century, Dongfeng Nissan, Xi to the spirit of enterprising and growing in adversity, also chose to accept the challenge and adapt to the new energy wave, but today's Dongfeng Nissan is no longer the Dongfeng Nissan of the past. In 2022, Dongfeng Nissan's annual sales volume will be 9210,000 units, accounting for about one-third of the total sales of the entire Dongfeng Group, Dongfeng Nissan once supported the financial reports of the Dongfeng Group for many years. This means that with the current volume of Dongfeng Nissan, it is very difficult to achieve the "elephant turn" in the new energy era.
Every Dongfeng Nissan person has a kind of toughness in his bones, he is unwilling to enjoy this comfort, he is always eager to be recognized by customers, and he will do it immediately if he has an idea. Chen Hao said.
On the occasion of the 20th anniversary of its establishment, Dongfeng Nissan released a "re-entrepreneurship" plan, clarifying the determination and confidence to transform to new energy, to rebuild a Dongfeng Nissan, and at the Guangzhou Auto Show, Dongfeng Nissan also once again expressed its firm transformation, to "fight for new energy", is the belief that makes Dongfeng Nissan fearless.
With technology as the oar, product as the sail, and faith as the rudder, Dongfeng Nissan chooses to firmly transform new energy, which is to choose a difficult but correct path. In the current changing situation, Dongfeng Nissan is leading the joint venture 20 times.