Since entering 2023, the market situation of "high opening and low walking" in the air-conditioning industry has once again reminded all air-conditioning manufacturers that relying solely on external high temperature weather and internal low-price order grabbing will not be able to continuously promote the sustainable development of the industry and the activation of massive user update needs. So what is the driving force and direction of the new round of development of the air-conditioning industry?
On December 10th, with the convening of the TCL Little Blue Wing P7 Fresh Air Conditioner New Product Launch Conference, a new "window" was opened for the industry to gain insight into the direction of future changes. As the pioneer of a new generation of air conditioners, TCL Little Blue Wing P7 fresh air conditioner was launched, completely subverting the functional and experience limitations of traditional air conditioners, taking user pain points as the direction, focusing on multiple scenarios of families, not only creating the three major user values of "waking up without peculiar smell, no dizziness, and no dry mouth", but also driving the entire air conditioning innovation to move towards the direction of "better understanding of your health, better understanding of your energy saving, and better understanding of your use Xi".
As Chen Shaolin, senior vice president of TCL Industry and general manager of the air conditioning division, said, "The mission of the enterprise is to solve the pain points of consumers and assume social responsibility to solve social hot issues, and we have the responsibility to define a new generation of fresh air conditioners." "So, why does fresh air air conditioning become a new generation of air conditioning?Why will TCL air conditioner become the pioneer and leader of a new generation of air conditioner?What kind of pattern and changes will the industry usher in under the promotion of a new generation of air conditioners?
Behind the new generation of air conditioners is the change of power of the times
From the birth of air conditioning more than 100 years ago, to the rapid iteration of fixed-frequency air conditioning to inverter air conditioning in recent decades, and finally to fresh air conditioning, behind the listing, detonation and popularization of each generation of air conditioning, there is not only the power of scientific and technological innovation and technological upgrading, but also the desire of users to pursue a better life, and more is the determination of enterprises to take the initiative to change and lead.
Born more than 100 years of air conditioning products, the generation of fixed-frequency air conditioners opened a nearly half century of industry and consumer popularization revolution, solving the problem of indoor temperature heating and cold regulation;With the second generation of inverter air conditioners that are popular in the global market with energy-saving comfort, the solution is to reduce the energy consumption cost of air conditioning and improve comfort. In the end, in recent years, the third-generation fresh air conditioner, which has begun to rely on indoor healthy breathing, has quietly become popular, focusing on the wisdom and health of indoor air. It can be said that behind the changes of each generation of products, it is inseparable from the support of technology and the support of user needs, and more importantly, it is more important to witness the rise of Chinese enterprises in the global air conditioning industry.
The first generation of fixed-frequency air conditioners were dominated by European and American companies represented by Carrier, and Chinese companies were only followers at that time, and the second-generation inverter air conditioners were dominated by Japanese companies represented by Toshiba, but Chinese companies soon had the right to speakThe pioneer of the third generation of fresh air conditioner is a Chinese enterprise represented by TCL air conditioner.
Although it has not yet let China's fresh wind blow all over the motherland and the world, we believe that this is an unstoppable trend and inevitable", Chen Shaolin faced dealers and ** from all over the country, on behalf of TCL air conditioning, publicly to Gree, Midea, Haier, Hisense, Xiaomi and other peers for their support and attention to the promotion of a new generation of fresh air conditioners, and expressed their gratitude. From the perspective of the home appliance circle, this means that fresh air conditioning has been expanded from a new category of enterprises opened by TCL air conditioner to a new track in the market and the new future of the industry.
The dominance of fresh air conditioning is not only the responsibility of enterprises, but also the rise of users
Behind the acceleration of the market detonation of fresh air conditioning and becoming the biggest high point of the industry in recent years, the entire air conditioning industry is ushering in a round of impact. In addition to the external shocks such as "the growth of industrial scale has encountered a ceiling and the market demand is weak and weak", various air-conditioning manufacturers are also facing the impact of "respiratory health", "high energy consumption and refrigerants for global warming" and "new technologies on the transformation of traditional air-conditioning industries".
In the view of the home appliance circle, under the internal and external impacts of the air-conditioning industry, specific to enterprises and businesses, the direction of breaking the situation has been very clear: first, pay attention to indoor healthy breathing of fresh air conditioning, to promote popularization;Second, focusing on the improvement of air conditioning energy efficiency will be a long-term topicThird, AI, voice, digital and other technologies will empower air conditioning innovation, which will bring new opportunities.
In fact, with the first generation of fixed-frequency air conditioners focusing on cooling and heating, the second generation of inverter air conditioners focusing on energy saving and comfort, and the third generation of fresh air conditioners focusing on smart health, there is also a new force hidden, that is, driven by family scenes under the user's thinking. This point, in the TCL small blue wing P7 fresh air air conditioner new product, must be fully released and detonated.
First, the original intention of product research and development is no longer just a single technical parameter competition, but a direct attack on the user's pain points and needs. Innovate from the three dimensions of smart health, energy conservation and environmental protection, and AI intelligence, so as to bring users three core benefits and three user experience upgrades.
Second, as a new generation of air conditioner, the three major user value points brought by the small blue wing P7 fresh air air conditioner are "no peculiar smell when you wake up, no dizziness, no dry mouth", and at the same time, it also aims at the sleep scene in the bedroom and the purification scene in the living room to realize the fresh air scheme and set landing. The home appliance circle learned that after 4 years of continuous investment, focusing on fresh air conditioning, TCL has created the latest air matrix in the industry from the popular version of fresh air to the flagship fresh air, from household hang-ups, cabinet machines to home air duct machines, and small multi-connected multi-connections.
Third, from the listing, promotion and detonation of fresh air conditioners, the biggest force comes from the continuous innovation of TCL air conditioners focusing on user experience, and this time focusing on the new generation of air conditioners, TCL Little Blue Wing P7 fresh air conditioners focus on bringing users three experience upgrades of "better understanding of your health, better understanding of your energy saving, and better understanding of your use Xi". Reconstruct the health of the air conditioner from thermal comfort, sound comfort and air quality comfort, reconstruct the energy saving level of the air conditioner from design energy saving to operation energy saving, and make the air conditioner better understand users from the four dimensions of smart interaction, smart ecology, smart learning Xi and smart scene.
Behind the new air conditioning has become a new generation of air conditioning, it is the era of home appliance industry users has fully arrived, and as a representative work of a new generation of air conditioning, TCL small blue wing P7 fresh air air conditioning is through the comprehensive opening of scientific and technological innovation and user thinking, so that users can become product innovators from the past product experiencers, not only to change the development direction of the air conditioning industry, but also to witness the strong rise of Chinese enterprises in the world's air conditioning industry.
The leading position of TCL air conditioner is the strength and courage of active change
As the mainstream market and consumer groups have both entered the mature period, the competition pattern of the air conditioning industry has also stabilized. However, with the consolidation of the status of the new generation of air conditioners and the confirmation of the direction, this also gives related companies new opportunities for straight overtaking, especially for strong challengers in the industry like TCL air conditioners, which are already "ready to fly".
From the perspective of the external market, as a highly correlated air conditioning industry with the real estate industry, although it has suffered from the unexpected help of high temperatures in recent years, the overall demand of the market is still weak. From the perspective of internal competition, the air conditioning industry has entered the era of giantization, and the needs of mainstream users are pursuing quality, brand and health and comfort whether they are new or renewed, which will drive the continuous upgrading of the entire industry.
In the past 4 years, TCL air conditioning has focused on industry development, market competition and user needs, created a number of industry firsts, and finally realized the future trend of "resonance at the same frequency" from a new category of an enterprise to a new track of an industry, and then to the mainstream enterprises of the whole industry "same frequency resonance" The future trend has accelerated the change, in addition to the strength of scientific and technological innovation, there is also the courage to be the first.
From the first generation of Little Blue Wing, TCL air conditioner was launched with the brand wisdom and health center IP Little Blue Wing, and achieved a "zero" breakthrough from scratch in the air conditioning industry, to the second generation of Little Blue Wing, which realized the "super large fresh air volume" of 60 cubic meters per hour without reaming to create the industry's fresh air volume ceiling, and the third generation of Little Blue Wing pioneered the industry's breathable fresh air exchange technology, opening the era of breathable fresh air conditioning under the original two-way fresh air exchange technology. With the launch of the new generation of TCL Xiaolanyi P7 fresh air conditioner, this is not only the leading clarion call of TCL air conditioner in the fresh air air conditioning market again, but also points out the direction for the future development of the air conditioning industry: focusing on user value, driven by scientific and technological innovation, and constantly making breakthroughs with healthy and energy-saving experience.
As Charles Darwin wrote in The Theory of Evolution, "Evolution is the result of adaptation to the environment". TCL air conditioner, which continues to take root in the user's indoor respiratory health, sees more possibilities brought by fresh air air conditioning to users' health, and has more insight into more possibilities that fresh air conditioning technology can meet the health needs of users. With a strategy of "no fresh air, no air conditioning", a mission of "allowing more people to easily enjoy the healthy and green life brought by the air", and a belief of "creating a new generation of air conditioning", we continue to lead the evolution and growth of the air conditioning industry and air conditioning consumption.
Original articles in the home appliance circle, unauthorized prohibition **