Baiyi Shanghe City Photo courtesy of Nanning Municipal Bureau of Culture, Radio, Television and Tourism.
Five projects in Jiangnan District, Nanning City, Guangxi Zhuang Autonomous Region have been listed as key promotion projects at the 2023 Guangxi Cultural Tourism Development Conference, and Baiyi Shanghe City and Nanning Shanshan Outlets are among them, which are also representatives of Nanning's creation of themed creative districts in recent years. The construction of the block integrates the historical context of the city according to the local characteristics, promotes the integration of industry and city, gathers business formats and prospers popularity, and becomes a leisure resort for tourists to play, shoot and shop, adding new momentum to the development of Nanning's cultural and tourism industry.
The "rust" belt becomes the "show" belt
Baiyi Shanghe City in Gangnam District still retains the charm of the industrial age. The scattered industrial plants, criss-crossing steel frames and iron pipes, old machinery, slogans with the characteristics of the times and vivid sculptures of workers reproduce the sonorous memories left to Nanning in the era of industrial construction.
Based on the old factory buildings in Yongcheng, Baiyi Shanghe City Creative Cultural District adheres to the design concept of "saving the surface and removing the inside, renovating the old as the old, and renovating to the new", realizing the transformation from "industrial rust belt" to "life show belt", and building a dilapidated factory building into a nationally renowned cultural and tourism creative district.
Walking through it, it is easy to be attracted by the art graffiti wall and modern sculptures dotted within. The creative theme creative block makes the whole park full of fashionable and literary atmosphere, and it is a blockbuster when you shoot it, or fresh in literature and art, or atmospheric. When night falls, the bustling night market and steaming food stalls ......Baiyi Shanghe City attracts a lot of citizens and tourists to check in.
In this regard, Yuan Feixiang, deputy general manager of Guangxi Shanghe City Commercial Management, introduced that Baiyi Shanghe City is upgraded and transformed from the old industrial plant abandoned by the former Nanning Silk Spinning Factory to create a scene-based cultural experience creative block integrating industry, culture, intangible cultural heritage, tide toys and tide shopping. Today, Baiyi Shanghe City has attracted and gathered more than 200 enterprises focusing on Seminyak, Braincase, Intangible Cultural Heritage Life Museum, etc., and holds more than 400 cultural and performing arts activities every year, becoming an Internet celebrity in Nanning, with an annual passenger flow of about 6 million people.
Walking into the intangible cultural heritage living hall in Baiyi Shanghe City, the ancient intangible cultural heritage skills and cultural elements of Zhuangxiang have been reinterpreted and interpreted. He Xi, general manager of Guangxi Zhuangjin Shanhe Cultural Development, introduced that there are various intangible cultural heritage skills, such as copper drums, hydrangeas, Zhuangjin, and Xiaoxing pottery. Through innovation and remodeling, we will combine intangible cultural heritage with modern life, so that intangible cultural heritage can be integrated into the daily life of the public.
Industry and art, nostalgia and fashion, history and modernity, Baiyi Shanghe City has injected an interesting soul into the old factory. Here, you can travel and take photos during the day, experience cultural and creative activities, watch cultural performances and entertainment consumption at night, plus well-functioning cultural facilities and irregular garden activities, provide a venue for cultural activities for citizens and tourists, and improve the quality of the surrounding cultural life experience space.
Urban micro-vacations
If Baiyi Shanghe City focuses on industrial retro feelings, then Nanning Shanshan Outlets shows a new Chinese industrial style. The building integrates Chinese charm with modern architecture, with simple and simple wood brown as the main color of the building, and then uses transparent glass walls to build the overall space framework, which is full of modern vitality in elegance. It is also an excellent place for many photography enthusiasts to take pictures, and the "production rate" is extremely high. When night falls, the unique fountain will sprinkle the colorful water column in the air, and the bright night scene of the city will shine, making the ** forget to return.
According to reports, Nanning Shanshan Outlets officially opened for operation on September 30, 2022, and currently has 240 brands, which is an urban micro-vacation landmark integrating eating, drinking, playing, playing and shopping, enhancing the humanistic commercial and residential value of the manhole sector in the sub-center of Nanning City, and promoting the integrated development of industry and city. Wu Silin, the person in charge of Nanning Shanshan Outlets, said that Shanshan Commercial Group is very optimistic about Nanning's business prospects. Nanning has unique geographical advantages, a large number of young customers, and a vibrant city, which will help drive the development of shopping malls and the economic growth of the city by creating new scenarios to unleash the consumption potential of young people.
This year, Shanshan Outlets brought a wealth of activities to the citizens of Nanning. A series of activities such as the Guangxi Quality New Year's Goods Carnival, the "Old Friends Meet and Enjoy Nanning" Cultural Tourism into the Business District Summer Special Event, the Nanning Taekwondo Championship, and the City Youth Skateboarding Fun Competition have been held one after another.
He Changzhi, deputy director of the Culture, Radio, Television, Sports and Tourism Bureau of Jiangnan District, Nanning City, introduced that Jiangnan District will speed up the construction of key projects and the planning and holding of business activities of the Cultural and Tourism Development Conference. Give full play to the radiation effect of the first batch of national-level night culture and tourism consumption clusters in the south bank area of the Yongjiang River, dynamically connect the characteristic observation routes of Tingzi Wharf, Nanning Theater, Baiyi Shanghe City, Rongsheng Tianhe Haiyue City, and Nanning Shanshan Outlets, and create a business, cultural and tourism integration belt with Tinghong Road and the extension line as the axis, continuously enrich the consumption scenes of "night tours", "night shopping", "night food" and "night entertainment", and solidly carry out atmosphere creation, infrastructure improvement, environmental remediation and other work to ensure that all work is completed in accordance with the prescribed schedule and high quality, and contribute to the high-quality development of Nanning's cultural and tourism industry. (Author: Kwong Weinan Zhao Jinling;Editor: Song Yuqiu).
Original title: "Jiangnan District, Nanning City, Promoting the Integration of Industry and City, Unleashing the Potential of Cultural Tourism Consumption - When the Block Injects an Interesting Soul".