China's automobile exports are already the world's first, but most of them are still exported to underdeveloped countries. It is difficult for real developed countries such as Europe, America, Japan, South Korea, and Chinese car brands to break in. Because these regions themselves are also very developed, and measures will be introduced to protect the development of their own countries. For example, the United States has introduced the Inflation Reduction Act, which aims to prevent Chinese electric vehicle companies from entering the American market.
Japan and South Korea are also very developed countries. And the Japanese like K-cars, which are not made in China. South Korea's Hyundai-Kia market share is 92%, and Chinese brands can't enter. In contrast, the European market is relatively open and accessible to Chinese brands.
In 2023, the number of Chinese brand NEVs sold in major European countries will be 120,000 units, with the top three countries being the United Kingdom (28,992 units), France (27,936 units), and Germany (22,593 units). In fourth place is Sweden with 10,631 units and in fifth place is Norway with 6,117 units. In sixth place is the Netherlands with 7,603 units and in seventh place is Spain with 4,698 units. The size of Chinese brands in Italy, Austria, Denmark and Ireland is about 2,000-3,000 units, which is relatively small.
When looking at how Chinese brands are performing in different countries:
SAIC MG brand].
Sold in these countries 10240,000, accounting for 85% of Chinese brands in Europe. It is the most successful Chinese brand.
In the three main countries, it was very good, with 28,992 units sold in the UK, 27,936 units in France and 17,191 units in Germany.
In other European countries, the market size is relatively small, and MG's sales basically cover the main markets in Europe.
BYD] BYD's development speed in the European market is relatively fast, but it is still in its infancy, with a total sales volume of 1370,000.
The number of units sold in France was 4,139 units and Sweden was 3,473 units, mainly in these two markets.
In other countries, BYD's sales volume is relatively low, and it will take time to promote it.
NIO, XPeng].
As a higher-end electric vehicle, and it can also support battery swapping, NIO's promotion cost in the European market is the highest. In 2023, NIO will only sell 1,263 units in Germany, while NIO and XPeng have relatively high sales numbers in Norway and the Netherlands, but the overall sales volume is not high.
The reason why the MG brand can have a high sales volume in Europe is because of the advantages of MG brand heritage and influence, which is the most important. Because European consumers are also more exclusive, there are luxury brands such as BBA in Europe, and there are also good new energy products. Whether it is from history and culture, or to product strength, or after-sales service, a mature industrial chain has been formed. It's hard for Chinese brands to leverage. Second, MG has opened up the sales of new energy vehicles in the European market with a variety of new energy vehicles such as MG4 EV. The MG4 EV has a strong vantage point for the Volkswagen ID. in terms of power performance3 is the existence of the crushing class, which is very in line with the taste of European consumers for steel cannon performance cars.