On the road to entrepreneurship, there is a beautiful scenery all the way.
In the program "Struggle for Youth Unbounded Micro Interview" broadcast by Shaanxi No. 2 Urban Youth Channel, Chairman Zheng Yuanyuan told his entrepreneurial process. Born in a rural area and from a poor family, he is unwilling to be bound by the environment, does not bow to life, dares to challenge difficulties, and dares to declare his destinyAfter learning acrobatics and working as a chef, he eventually changed his fate with a pedicure knife and achieved his own lifeWith great love and the courage to take responsibility, he led tens of thousands of neighbors out of the mountains, bid farewell to poverty, and ushered in a well-off life.
Plant the seeds of your dreams
I'm a rural kid and I can't choose where I come from, but I can change my destiny. This sentence is a true portrayal of Chairman Zheng Yuanyuan's life. When I was a child, because my family was poor, I planted the seeds of my dreams in my heart to reduce the burden on my family and let more people go out of the mountains. Left home at the age of 14, practiced acrobatics, learned to cook, worked in the south, experienced countless ups and downs, but the dream was never far away, and found business opportunities when helpless. Starting from a stall pedicure, with solid pedicure skills and the spirit of being practical, willing to work and endure hardships, he opened a store and founded a business, and made some achievements in the business world. Leaving home at the age of 14, he took on the responsibility of supporting himself;Starting a business at the age of 22, he shouldered the responsibility of the whole family;After decades of hard work, it has gained a firm foothold in the industry, and opened 8,048 professional pedicure shops in 30 provinces and cities across the countryMore than 40,000 people have created jobs, and he shoulders the responsibility of the whole society.
Proactive change, customer first
On the road of entrepreneurship, Chairman Zheng Yuanyuan has never forgotten his original intention and took the initiative to change in the interests of customers. In the interview, Chairman Zheng Yuanyuan shared the membership reform carried out by Yuanyuan Group in 2012, when the prepaid membership card was popular in the society, and the characteristics of this membership card were to pay the money first and then consume, and there was a huge safety hazard for franchisees to take the membership fee as their own. In order to avoid hidden dangers and protect the rights and interests of customers, Yuanyuan Group has reformed the prepaid members, which is managed by the group in a unified manner, stored in a unified manner, and can only be settled after consumption, although this move has hurt the interests of franchisees in a short time, but in the long run, it has protected the interests of customers. This reform has also reduced the number of stores of Yuanyuan Group from more than 600 to nearly 400, but Yuanyuan Group still unswervingly practices the principle of putting the interests of customers first. In order to protect the interests of customers, Chairman Zheng Yuanyuan changed the original franchise development mode, on the one hand, to increase the speed of opening directly managed stores, on the other hand, to control the number of franchise stores, and cancel the right of franchise stores to directly handle membership cards, replace IC smart membership cards equipped with chips, and protect the rights and interests of members. In the development process of Yuanyuan Group, there are many changes like this, and every time there is a change, Chairman Zheng Yuanyuan takes the customer as the starting point and the end point, puts the interests of customers first, and creates value for customers.
Root downwards and grow upwards
Under the leadership of Chairman Zheng Yuanyuan, over the years, Zheng Yuanyuan Group has always been deeply engaged in the main business of pedicure, and has invested more than 30 million yuan in cooperation with IBM, a global technology giant, to integrate AI artificial intelligence technology to build a "foot health intelligent management platform" to provide customers with accurate repair identification and repair solutions, so that professional pedicure can catch the "fast train" of artificial intelligence. In 2020, the quality war will be launched, focusing on the five cores of "service, environment, massage, pedicure, and repair", and comprehensively improving the appearance and service value of the store. While focusing on the main business and taking root downward, Zheng Yuanyuan Group has developed multiple industries and grown upward, and has successively established ecological sectors such as biotechnology, health management, decoration and decoration, Yuanyuan Media, Yuanyuan Business School, and Yuanyuan Charity Association, and derived supporting industries such as chain direct management, product manufacturing, film and television media, skills training, and health management.
Integrated development of primary, secondary and tertiary industries. Rooted downward, what is stored is nutrients;Growing upwards is energy. Zheng Yuanyuan Group takes hard work as the pulp and struggles as a boat, and always explores and treks on the road of fission, expansion, refinement and leap.
Chairman Zheng Yuanyuan's extraordinary experience and achievements in entrepreneurship, the great contribution and feelings of serving the society, based on the present, fighting the future, and always chasing the vision and pattern of dreams, not only influenced a group of Yuanyuan people to fight for their dreams, but also caused huge repercussions in the society, his success is not only an individual success, but also a vivid interpretation of adhering to dreams and unremitting struggle.
Coming soon
At 22:30 on January 12 (next Friday), the interview with Chairman Zheng Yuanyuan (mid-term) of "Struggle for Youth Unbounded Micro Interview" will continue to be broadcast on Shaanxi No. 2 Urban Youth Channel