Zhitong Finance and Economics learned that the Galaxy ** released a research report saying that the improvement of residents' living standards and the growth of water health awareness have given rise to a huge consumer demand for water purifiers, and the product penetration rate has a broad space for improvement. Looking forward to the future, household water purifiers will usher in new opportunities for intelligent, high-end, integrated and personalized development. In the commercial field, under the national "double carbon" development guidance,Commercial water purifiers are expected to accelerate penetration due to environmental protection and economy.
It is recommended to pay attention to: the leader of high-end household water purifiers, Kaineng Health (300272SZ), Delmar (301332SZ), Haier Smart Home (600690.) is expected to benefit from the integrated development of water purifiersSH) and Midea Group (000333., which has a leading market share in online channelsSZ), as well as Bishui (300070., which has nanofiltration membrane technology barriers and has a first-mover advantage in the field of commercial water purifierssz)。
The main points of the galaxy ** are as follows:
The concept of drinking water health is deeply rooted in the hearts of the people, and the water purifier just needs to be strengthened.
The water purifier can deeply improve the water quality and meet the health needs of consumers. With the strengthening of residents' health awareness and the continuous improvement of living standards, water purifiers have gradually grown into the most concerned category of healthy household appliances after washing machines, air conditioners and air purifiers. In addition, the demand for diversified water such as maternal and infant water, coffee and tea, fruit and vegetable cleaning is also continuing to expand, driving multi-functional water purifiers into thousands of households.
The penetration rate of water purifiers in China still has a lot of room for improvement compared with European and American countries, and the industry is expected to recover good growth.
The penetration rate of water purifiers in developed countries such as the United States, the European Union, and Japan has reached 80% and above, and the penetration rate of water purifiers in China will be about 23% in 2022, and there is still a lot of room for improvement. With the basic recovery of offline sales, logistics, after-sales installation and other scenarios, it is expected that the scale of China's water purifier market will gradually recover, and the industry inflection point is approaching.
The market has become user-oriented, and integration and diversification will become the main development trend of the industry.
The water purifier industry is becoming more and more demand-led, and consumers' diversified needs for water purification flux, water filtration technology, intelligence, heating and refrigeration are becoming increasingly rich, forcing water purifiers to improve research and development and product innovation. The high-end whole-house water purification system will become a high-end solution for modern home design, which can classify the water of the entire house and achieve quality water supplyThe integrated washbasin with integrated water purifier is also a comprehensive solution to improve space utilization, integrating water purifier, basin, steamer and oven, and dishwasher, which greatly saves space on the basis of realizing functional diversification, and conforms to the development trend of home furnishing.
The water purifier market has potential, and steady growth is expected.
The scale of the commercial water purifier industry will be composed of three parts: bottled water substitution, new facility construction and original equipment maintenance, and it is expected that the market size of China's commercial water purifier will increase to 21.4 billion yuan by 2027. Considering the huge population base and the consumption potential released by the growth of residents' income, it is estimated that the sales volume of household water purifiers in 2025 is expected to reach 1907040,000 units, corresponding to sales of 1281.5 billion yuan.
Risk Warning
The risk that the sales of water purifiers are less than expected;The risk of increased competition in the industry;Risk of fluctuations in raw materials**.