Gonggong Finance Bureau After poaching people with high salaries, how many challenges are there on the financial road of getting things?
Recently, it was revealed that the well-known e-commerce platform Dewu poached Wen Jia, the COO of Shuhe Technology, with an ultra-high annual salary of 5 million, and planned to appoint him as the CEO of the financial director. However, some people familiar with the matter pointed out that the news is not true.
Despite all the news, the plan to pave the way for proprietary finance is well known.
Dewu once said that it would not do self-finance, and it would "not pretend" in less than two years
It is understood that as early as the second half of 2019, Dewu cooperated with Huabei Installment and Lexin, and openly recruited a consumer installment manager to design an online consumer installment product structure for it to provide users with order installment services.
In September 2020, Dewu applied for registration of the installment of good things, and in December of the same year, the installment of good things was officially launched. At that time, Jiawu Installment did not have a financial license, but was only a loan product, and the lender was Installment Le, a subsidiary of Lexin Group. At that time, Dewu also "ashamedly" said that he did not hold a financial license and had no plans to do self-financing for the time being.
In fact, judging from past cases, lending platforms are often a springboard to self-operated finance. In less than two years, the thing was "no longer pretended". In May 2023, Dewu's affiliated company "Jianyu Information" spent 800 million yuan to acquire Hanhua Small Loan, a subsidiary of Hanhua Financial Holdings. After the completion of the acquisition, Hanhua Microfinance changed its name to Sichuan Jiawu Micro Loan***, and then Dewu will use Jiawu Microfinance as the main body to operate its own consumer finance business.
However, Dewu started as an e-commerce platform and has no financial talents, so it has recently started to recruit people aggressively. On the recruitment platform, Dewu is recruiting financial talents including risk control, technology, products, technology, marketing, post-loan and other aspects with high salaries. Even people in the industry feel that they have a lot of money.
It is worth noting that Wen Jia, who is rumored to be recruited with a high salary, is a rather controversial figure. Some people commented that he was a workaholic and had a strong sense of risk; However, there are also evaluations that Wenjia's ability is not outstanding, and the achievements mainly rely on making 36% of the products.
According to industry insiders, Wenjia participated in and promoted the return of Huanbei to 36% interest rate under Shuhe Technology, making Huanbei one of the few loan assistance platforms in China with a non-annual interest rate of 36% in 2022. There are ** through a survey of users who have found that the actual annualized interest rate of Huibei in 2022 is between 3227%-35.99%。Some users are charged a guarantee fee that can even reach 36 times.
According to the data, the balance of loans repaid in 2022 will be 45 billion yuan, and the net profit of Shuhe Technology will be 84.1 billion, the loan balance of Lexin, the partner of Dewu, in the same period was 99.6 billion, and the net profit was 8200 million. Shuhe Technology surpassed Lexin's net profit by relying on only half of the loan balance, apparently thanks to its ultra-high annualized interest rate, which is close to the regulatory red line.
This also means that Wen Jia, who is recruited with a high salary, may be a more aggressive financial manager, and he may not only bring his talent, but also risks.
There are two compliance issues to be addressed
Although Dewu is actively promoting the financial business, there are two unresolved compliance issues that could cause problems for Dewu.
The first is the suspicion of "two clearances". After the transaction is made, the funds do not enter the merchant's account for the first time, but into the account of the merchant first. However, Dewu only has a loan license and does not have a payment license, which constitutes "transferring customer funds to the account of the online platform first, and then the online platform will settle the settlement to the second-level merchants of the platform".
The reason why the regulatory authorities want to prevent the second clearance is to avoid the misappropriation of customer funds and control the risk. And now Dewu has not won the payment license and is suspected of being cleared, and the financial business it promotes has a very high demand for capital, and there is another radical financial executive. Whether this would open up a gap in the misappropriation of funds became a question.
On the other hand, the main user group of Dewu is young people. According to the user structure announced by Dewu at the 2023 Brand Conference, 27% of Dewu's users are post-00s, and there must be many students in the post-00s group. The Notice on Further Regulating the Supervision and Administration of Internet Consumer Loans for College Students points out that microfinance companies are not allowed to issue Internet consumer loans to college students. In other words, Dewu is not eligible to issue consumer loans to the student group.
On August 10, a consumer who claimed to be a college student reported that he borrowed money from Immediate Consumer Finance through the Dewu app, which not only had high interest rates, but also was frequently harassed. Although Dewu is not a direct lender, as an intermediary platform, it obviously has the problem of inadequate management if it does not do a good job of identity verification. Dewu's proprietary finance business will face similar troubles.
Winning the financial license is just the beginning for Dewu.
url: *in: Huabo Business Review.
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