1. The concept and characteristics of specialized and special new enterprises
Specialized and special new enterprises refer to small and medium-sized enterprises that focus on market segments, focus on their main business, have strong innovation capabilities and good growth, and are an important force to promote high-quality economic development and build a new development pattern. Specialized and special new enterprises have the following characteristics:
1) High degree of specialization. Specialized and special new enterprises have long focused on and deeply cultivated a certain link or a certain product in the industrial chain, and can provide key components, components and supporting products for large enterprises and large projects, or their own brand products that are directly oriented to the market and have competitive advantages. The main business income of specialized and special new enterprises accounts for a high proportion of operating income, and the leading products have a high market share in the market segment, and enjoy a high reputation and influence in the domestic subdivided industry.
2) Strong ability to innovate. Specialized and special new enterprises have continuous innovation capabilities and R&D investment, and continue to innovate in R&D and design, manufacturing, marketing, internal management, etc., and have achieved significant benefits, and have certain demonstration and promotion value. Specialized and special new enterprises have more effective invention patents, utility model patents, design patents, software copyrights and other intellectual property rights, self-built or with colleges and universities, scientific research institutions to establish research and development institutions, the establishment of technology research institutes, enterprise technology centers, enterprise engineering centers, academician expert workstations, postdoctoral workstations, etc., the core business of the enterprise using information system support.
3) Good economic benefits. Specialized and special new enterprises have high profitability and growth, the growth rate of main business income or net profit is high, and the asset-liability ratio of enterprises is low. Specialized and special new enterprises attach importance to and implement long-term development strategies, corporate governance norms, good reputation, strong sense of social responsibility, domestic leading production technology, process and product quality performance, pay attention to green development, strengthen the construction of talent team, have good brand influence, and have the potential to develop into an internationally renowned enterprise in related fields.
2. Opportunities and challenges for specialized and special new enterprises
At present, China's economy is in a critical period of transformation and upgrading, high-quality development, and is facing new development opportunities and challenges. As an excellent representative of small and medium-sized enterprises, specialized and special new enterprises are also facing the same situation.
a) Opportunity. The development opportunities of specialized and special new enterprises mainly come from the following aspects:
1.National strategic support. The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed to "support the growth of innovative small, medium and micro enterprises into an important birthplace of innovation", and the "Work Report" proposed to "cultivate a number of 'specialized, special and new' small and medium-sized enterprises". These important deployments provide strong policy support and guidance for the development of specialized, special and new enterprises. At the same time, the national "14th Five-Year Plan" and the strategy of manufacturing power have also provided a broad market space and development opportunities for specialized and special new enterprises. Specialized, special and new enterprises should seize the historical opportunity of the national strategy, accelerate the cultivation of independent innovation capabilities, improve the level of specialization, expand market space, and enhance international competitiveness.
2.The demand for industrial upgrading. With the optimization and adjustment of China's economic structure, the manufacturing industry is moving from low-end to mid-to-high-end, from scale expansion to quality and efficiency, and from factor-driven to innovation-driven transformation. These changes have put forward higher requirements for the manufacturing industry, and also provide greater opportunities for specialized and special new enterprises. Specialized, special and new enterprises should firmly grasp the needs of industrial upgrading, increase investment in innovation, improve product quality and technical content, enhance market competitiveness and anti-risk ability, and contribute to the stability and improvement of the industrial chain.
3.Digital transformation trends. Digitalization, networking, and intelligence are the development trends of today's world, and they are also an important direction of China's economic and social development. Digital transformation has brought new development opportunities to specialized and special new enterprises, but also posed new challenges to specialized and special new enterprises. Specialized and special new enterprises should conform to the trend of digital transformation, accelerate the digital network and intelligent transformation, improve the digital ability and level of enterprises, use digital technology and platforms to optimize the business process and management mode of enterprises, improve the operational efficiency and service quality of enterprises, and enhance the innovation vitality and market vitality of enterprises.
2) Challenges. The challenges of specialized and special new enterprises mainly come from the following aspects:
1.Financing is difficult. Due to their small scale, low visibility, poor credit rating, lack of collateral and other reasons, it is often difficult for specialized and special new enterprises to obtain loan support from banks and financial institutions, and it is also difficult to raise funds through equity financing, bond issuance, listing and other means. The financing difficulties of specialized and special new enterprises restricts their innovation investment and development scale, and affects the sustainability of their long-term development.
2.Talent shortage. Due to the narrow business scope, low industry status, low salary and other reasons, it is often difficult to attract and retain high-quality talents, especially high-level scientific and technological talents, management talents and marketing talents. The shortage of talents in specialized and special new enterprises has affected their innovation ability and competitiveness, and restricted the quality and efficiency of their development.
3.Market competition. Due to the characteristics of high degree of specialization, strong innovation ability and good economic benefits, specialized and special new enterprises often become competitors or partners of large enterprises, foreign-funded enterprises and other small and medium-sized enterprises. The market competition of specialized and special new enterprises requires them to continuously improve their core competitiveness, resist market risks, seize market opportunities, and achieve market expansion and differentiated development.
3. Policy support and service guarantee for specialized, special and new enterprises
In order to promote the healthy development of specialized, special and new enterprises, the society has provided a series of policy support and service guarantees for specialized and special new enterprises, mainly including the following aspects:
1) Policy support. **Provide tax incentives, financial subsidies, financial support, listing incentives, innovation incentives and other policy support for specialized and special new enterprises, so as to reduce the operating costs of specialized and special new enterprises, improve the capital utilization efficiency of specialized and special new enterprises, and stimulate the innovation vitality of specialized and special new enterprises. The specific policies are as follows:
1.Tax incentives. The state implements preferential income tax policies for specialized, special and new enterprises, that is, the enterprise income tax rate of independent and innovative specialized and special new enterprises is 15%, which is lower than 25% for general enterprisesThe R&D expenses of specialized and special new enterprises shall be deducted in accordance with the provisions on the basis of the deduction in accordance with the regulations, and then deducted in accordance with the proportion of 50%;The income from the transformation of high-tech achievements of specialized, special and new enterprises shall be exempted from value-added tax in accordance with regulations.
2.Subsidies. The state implements a financial subsidy policy for specialized, special and new enterprises, that is, a certain proportion of financial subsidies or financial support is given to the research and development projects, technological innovation, technological transformation, technology transfer, and technical services of specialized and special new enterprisesA certain amount of financial subsidies or financial support will be given to the application, protection and application of intellectual property rights of specialized and special new enterprisesA certain amount of financial subsidies or financial support will be given to the talent training, introduction, and incentives of specialized, special and new enterprises.
3.Financial support. The state implements financial support policies for specialized, special and new enterprises, that is, a certain proportion of preferential measures such as interest discounts, exemptions and compensation are given to loans, guarantees and insurance for specialized and special new enterprisesPreferential measures such as equity financing, bond issuance, and listing of specialized, refined, and special new enterprises will be given a certain degree of priority review, recommendation, and supportFor the investment, mergers and acquisitions, and restructuring of specialized, special and new enterprises, a certain degree of preferential taxation, preferential approval, preferential supervision and other preferential measures will be given.
4.Listing Rewards. The state implements a listing incentive policy for specialized, special and new enterprises, that is, a certain amount of financial incentives or financial support will be given to specialized and special new enterprises listed on the science and technology innovation board, gem, small and medium-sized board, ** and other markets;For specialized and special new enterprises listed in overseas markets, preferential measures such as foreign exchange management, tax management, and capital market supervision will be given to a certain extentA certain degree of policy support and service guarantee will be given to specialized and special new enterprises that continue to innovate and continue to grow after listing.
5.Incentives for innovation. The state implements innovation incentive policies for specialized, special and new enterprises, that is, preferential measures such as commendation, reward, support and training are given to a certain degree for the innovation achievements, innovative talents, innovative teams and innovation platforms of specialized and special new enterprisesPreferential measures such as innovation cooperation, innovation alliances, innovation demonstrations, and innovation guidance for specialized and special new enterprises will be given a certain degree of support, promotion, coordination, and guidance.
2) Service guarantee. The society provides market research, technological innovation, listing counseling, digital and intelligent transformation, intellectual property application and other service guarantees for specialized and special new enterprises, so as to improve the market sensitivity of specialized and special new enterprises, improve the technical level of specialized and special new enterprises, promote the capital market of specialized and special new enterprises, accelerate the digital transformation of specialized and special new enterprises, and enhance the protection and application of intellectual property rights of specialized and special new enterprises. The specific services are as follows:
1.Market research. Market research refers to the service of collecting, analyzing, collating and evaluating market information to provide basis and suggestions for the market positioning, market development, market strategy and market development of specialized and special new enterprises. The main contents of market research include market demand analysis, market supply analysis, market competition analysis, market environment analysis, market risk analysis, market opportunity analysis, etc. The main methods of market research include literature research, questionnaire survey, interview interview, observation participation, experimental testing, case analysis, etc. The main purpose of market research is to help specialized and special new enterprises understand the current situation and trend of the market, grasp the needs and changes of the market, formulate market goals and strategies, and improve the competitiveness and efficiency of the market.
2.Technological innovation. Technological innovation refers to the service of introducing, digesting, absorbing, innovating, or independent research and development, independent innovation, forming new technologies, new products, new processes and new services with independent intellectual property rights, independent brands and independent standards. The main content of technological innovation includes technology research and development, technological transformation, technology transfer, technical services, etc. The main methods of technological innovation include basic research, applied research, development research, experimental verification, demonstration and promotion, etc. The main purpose of technological innovation is to help specialized and special new enterprises improve their technical level and technical content, enhance their technological competitiveness and technical benefits, and achieve technological breakthroughs and technological leadership.
3.Listing counseling. Listing counseling refers to the service of providing professional guidance and services for the whole process of pre-listing preparation, declaration, review, issuance, and listing for specialized and special new enterprises. The main contents of listing counseling include the design of listing plan, evaluation of listing conditions, preparation of listing materials, preparation of listing application materials, listing review and communication, listing and issuance arrangements, listing follow-up services, etc. The main methods of IPO counseling include market analysis, financial analysis, legal analysis, risk analysis, strategy analysis, plan analysis, etc. The main purpose of listing counseling is to help specialized and special new enterprises successfully complete the listing process, improve the success rate and quality of listing, and promote the capital market and branding of specialized and special new enterprises.
4.Digital and intelligent transformation. Digital intelligent transformation refers to the service of providing services such as the introduction, application, integration, and optimization of digital, networked, and intelligent technologies and platforms for specialized and special new enterprises. The main contents of digital intelligent transformation include digital production lines, digital warehousing and logistics, digital marketing channels, digital management systems, digital service platforms, etc. The main methods of digital and intelligent transformation include cloud computing, big data, Internet of Things, artificial intelligence, blockchain, 5G, etc. The main purpose of digital and intelligent transformation is to help specialized and special new enterprises improve their digital capabilities and levels, improve digital efficiency and quality, and achieve digital transformation and upgrading.
5.Application of Intellectual Property. The application of intellectual property rights refers to the services of providing services such as application, protection, application, management, evaluation, and transaction of intellectual property rights for specialized and special new enterprises. The main contents of the application of intellectual property include patents, trademarks, copyrights, domain names, layout designs of integrated circuits, new plant varieties, trade secrets, etc. The main methods of intellectual property application include intellectual property search, intellectual property analysis, intellectual property planning, intellectual property layout, intellectual property examination, intellectual property rights protection, intellectual property licensing, intellectual property transfer, intellectual property pledge, intellectual property evaluation, etc. The main purpose of the application of intellectual property rights is to help specialized and special new enterprises enhance the protection and application of intellectual property rights, improve the value and efficiency of intellectual property rights, and realize the optimization and innovation of intellectual property rights.
FourthConsulting firmsExamples and experience
Founded in 2008 and headquartered in Beijing, the consulting company is a professional industry research and investment and financing consulting agency, with branches in Shanghai, Shenzhen, Guangzhou, Hangzhou, Chengdu and other branches, covering all parts of the country. The consulting company takes specialized and special new enterprises as the main service object, and provides market research, technological innovation, listing counseling, digital and intelligent transformation, intellectual property application and other services for specialized and special new enterprises, so as to help specialized and special new enterprises achieve high-quality development. The service cases and experience of the consulting company are as follows:
1) Market research. The consulting company provides market research services for a specialized and special new enterprise specializing in the production of high-end medical devices, helps the company understand the scale, structure, demand, competition, trends, etc. of the domestic and foreign medical device market, formulates market strategy, market positioning, market development, marketing and other plans for the company, helps the company to enhance its market share and market influence, and realizes market expansion and differentiated development.
2) Technological innovation. The consulting company has provided technological innovation services for a specialized and special new energy vehicle enterprise specializing in the production of new energy vehicles, helped the enterprise to introduce international advanced battery technology and drive technology, digested and absorbed and carried out independent innovation, and formed new energy vehicle products with independent intellectual property rights, independent brands and independent standards, which helped the enterprise improve its technical level and technical content, enhance its technical competitiveness and technical benefits, and achieve technological breakthroughs and technological leadership.
3) Listing counseling. The consulting company provided listing counseling services for a specialized and special new enterprise specializing in the production of intelligent robots, helped the company complete the professional guidance and services in the whole process of pre-listing preparation, declaration, review, issuance, listing, etc., helped the company to be successfully listed on the Science and Technology Innovation Board, improved the success rate and quality of listing, and promoted the capital market and branding of the company.
4) Digital and intelligent transformation. The consulting company provided digital and intelligent transformation services for a specialized and special new enterprise specializing in the production of clothing, shoes and hats, helped the enterprise introduce digital networking and intelligent technology and platform, and carried out digital network and intelligent transformation of the company's production line, warehousing and logistics, marketing channels, management systems, service platforms, etc., helping the enterprise improve its digital capabilities and levels, improve digital efficiency and quality, and realize digital transformation and upgrading.
5) Application of intellectual property rights. The consulting company provided intellectual property application services for a specialized and special new enterprise specializing in the production of biopharmaceuticals, helped the enterprise to apply, protect, use, manage, evaluate, and trade intellectual property rights such as patents, trademarks, copyrights, and domain names, and helped the enterprise enhance the protection and application of intellectual property rights, improve the value and benefits of intellectual property rights, and realize intellectual property optimization and innovation.
The service cases and experience of the consulting company show that the consulting company is an excellent representative of specialized and special new enterprises, and is also a strong supporter of specialized and special new enterprises, providing professional solutions and service guarantees for the high-quality development of specialized and special new enterprises. The service concept and service model of the consulting company are worthy of reference and learning from specialized and special new enterprises and other consulting institutions. The service experience and service results of the consulting company also provide reference and reference for the policy formulation and service system construction of specialized and special new enterprises.
V. Conclusions and prospects
Specialized and special new enterprises are an important force to promote high-quality economic development and build a new development pattern, and they are also an important carrier for the transformation and upgrading of China's manufacturing industry and innovation drive. Specialized, refined, special and new enterprises should seize the opportunities of national strategy and industrial upgrading, overcome challenges such as financing difficulties, talent shortages, and market competition, continuously improve their core competitiveness, and achieve high-quality development. ** The society should provide more policy support and service guarantee for specialized, special and new enterprises, and create a good environment and conditions for the development of specialized and special new enterprises. As a professional industry research and investment and financing consulting institution, the consulting company provides market research, technological innovation, listing counseling, digital and intelligent transformation, intellectual property application and other services for specialized and special new enterprises, and provides professional solutions and service guarantees for the high-quality development of specialized and special new enterprises. The consulting company will continue to uphold the professional, dedicated and specialized service concept, constantly innovate the service model, continuously improve the service level, and constantly expand the service field, so as to contribute to the development of specialized and special new enterprises and contribute to China's economic and social development.