Recently, some netizens posted a down jacket with a price tag**, which shocked many netizens - the down jacket is sold in Fat Donglai, a famous local supermarket chain in Henan, with a yellow label indicating that the price is 499 yuan, and the purchase price is 4987 yuan, the calculated profit is only 0$3! Many netizens expressed doubts about this: a down jacket earns 03 yuan, doesn't Fat Donglai lose money?
On the afternoon of February 1, a staff member of Henan Xinxiang Fat Donglai Life Plaza Store (commonly known as "Erfat") confirmed the incident. She also told upstream news reporters that the yellow label belongs to the most profitable goods, and Fat Donglai has always made greater profits in clothing. The staff of the Xinxiang Municipal Market Supervision and Administration Bureau told reporters that price reductions and concessions belong to market behavior, and enterprises have the right to set prices independently.
* Shows that the profit of this down jacket is only 0$3!
According to the ** released by netizens, the down jacket is "Aiyan color goose down jacket", the fabric is polyester fiber, the origin is Zhengzhou City, and the grade is "qualified". *The purchase price is 4987 yuan, and indicate the following: including procurement costs within 2%, excluding personnel costs, rent, water and electricity, loss, and various expenses arising from operations; The selling price is 499 yuan, and indicates: gross profit margin 006%, direct source mining. **At the bottom right of the label, there is also the words "Produced by Xinxiang Market Supervision and Administration Bureau".
For this piece the profit is only 03 yuan down jacket, netizens are also noisy. Some netizens said, "This dress doesn't feel very reasonable, and the profit from selling this dress is not enough to give a commission" "Not counting the rent, water, electricity, and labor, isn't Fat Donglai going to lose money?" But some netizens have different opinions, "At this point in time, the down jacket ** is cleared, winter is almost over", "Even if this dress is discounted or even sold at a loss, if it can attract more customers to come, it can be understood to drive the sales of other goods" ......
Henan Xinxiang Fat Donglai Life Square.
Upstream news reporters searched and found that in the past, many netizens had posted**and**, showing the public clothing area in the Fat Donglai shopping mall, and most of the clothing, shoes, hats and other products would indicate the purchase price and selling price on the **label. For example, for a knitted sweater, the purchase price is 867 yuan, the price is 119 yuan; A pair of cowhide shoes, the purchase price is 1428 yuan, the price is 186 yuan; A pair of children's sneakers with a purchase price of 683 yuan, the price is 89 yuan ......Many netizens said that they like this "transparent" sales model, "worry-free and effort-saving, much better than the kind of small store that slowly bargains outside." Another paragraph** shows that in November 2023, Yu Donglai, the founder of Fat Donglai, once said, "Fat Donglai clothing must be marked with the purchase price, and the price cannot be increased casually, so that customers can buy with confidence." ”
For down jackets the profit is only 03 yuan, upstream news reporters through ** contact Xinxiang City Fat Donglai Life Plaza. A staff member said, "That's how our clothing is, and we buy these goods." Now it is to mark the purchase price and the profit margin, and customers can also refer to the cost and choose by themselves. If you think it's appropriate, buy it, and if you don't think it's right, don't buy it. She also said that the goods with yellow labels belong to the first commodities, and the white labels are ordinary commodities, "We are also trying to make profits for goods such as public clothing." Not only Xinxiang, but also several stores in Xuchang are like this. ”
In Fat Donglai, popular clothing products are generally marked with the purchase price and selling price.
The upstream news reporter searched on the Tianyancha app and found that the down jacket brand that attracted the attention of netizens belonged to Henan Buqing Clothing. Founded in 2021 and located in Zhengzhou City, the company is an enterprise mainly engaged in the textile and garment and apparel industry, with a registered capital of 1 million yuan, and the legal representative of the enterprise is Ma. The reporter tried to contact the company through **, but the phone kept being turned off.
Subsequently, the upstream news reporter contacted the Xinxiang Municipal Market Supervision and Administration Bureau through **. The staff said that the price reduction is a market behavior, "business operators can reduce the price independently according to the market, and the fat Donglai shopping mall itself is large, and there are more goods in it, and it often engages in some ** activities to attract more customers." ”
Upstream news reporter Jin Xin.