Corporate video shooting ideas
First of all, in the process of shooting the promotional video, we should pay attention to the detailed understanding of the customer's product information, and analyze and sort out the details of various information of the product, so as to analyze the theme, positioning, corporate information of the product and the main consumer groups of the product, so as to make our copywriting planning more creative and innovative.
Secondly, the purpose of the company's promotional video is to let consumers have a deeper understanding of our products. Therefore, in this link, we need to introduce the needs of different classes of consumers from different angles, so that our product promotional videos can obtain better publicity and promotion effects. In this way, it can better resonate with the audience and establish a good foundation for the product to establish a brand.
Finally, when shooting promotional videos, we should pay attention to choosing an experienced and strong shooting and production team, which can better ensure the quality of our promotional video production. When communicating with the shooting team, pay attention to the comprehensive information of the product, the advantages and characteristics of the product and other related content to do a detailed introduction and communication, so that the quality of our promotional video production can be guaranteed.
What are the lighting requirements for advertising film shooting.
First of all, the shooting of the advertising film is the key to the production of the whole promotional film, and in this process, different degrees of lighting will bring different effects to the picture. Generally, when shooting people, it is necessary to prepare for the shooting of advertising films. During the shooting, the subject moves with the movement of the light, which allows us to shoot more content.
Secondly, the general overall advertising lighting method needs to light the whole scene, and in this process, the lighting method of the whole scene generally uses the three-point lighting method, which can be applied to the shooting of different camera positions. In the process of shooting, the shooting needs are different, and the ways and methods of shooting and lighting are also different.
Finally, when shooting commercials, different combinations of lights can also be used for the shooting of commercials. In this lighting process, we can use alternating light and dark hair to shoot the advertising film. In this process, the production needs of promotional videos are different, and the lighting requirements of promotional videos are also different.