There is no idea for the production of promotional videos?How can a good promotional film be without good ideas, the creativity of the promotional film can be said to be the soul of the promotional film, then, if we want to make a valuable promotional film, we can try to start from the following aspects:
1.Clarify the purpose and core message of the message. Based on the client's brand positioning and marketing goals, determine the core selling points and theme ideas to be conveyed.
2.Conceive creative openings. The opening pays homage to classic movie images, or shows popular elements of the product to catch the audience's attention and lead to the theme.
3.Present product and enterprise highlights. Through data presentation, real shooting, workflow display, etc., the professional strength and leading level of the enterprise or product are highlighted.
4.Contextual display of product value. Through the development of common situational plots, the audience can feel the advantages of the product more immersively.
5.Customers have witnessed that products change lives. Invite customers to tell their real feelings, how to solve life pain points, and be more credible.
6.Comparative promotion of product excellence. Compare the experimental results with general products to make the advantages more intuitive. You can also compare the growth and changes of the enterprise in time.
7.Show the story behind the product. A humanized brand story can have an emotional impact and enhance the brand image.
8.Celebrities and Internet celebrities help spread their influence. The voices of important opinion leaders have led to a strong user base and expanded the coverage of publicity.
9.The creative ending caters to young people. The end of black technology elements, the end of user participation interaction, etc., deepen the impression.
10.The editing and cutting are clear and cognitively logical. Let the information points advance layer by layer, and finally be verified and impressed.