Du Kang Liquor National Excellence 1988
Chinese famous liquor reproduces the classics.
The taste of national quality old wine.
Rebuild the glory of Du Kang.
A new replica of the flower-faced Du Kang.
Du Kang Liquor National Excellence 1988
A generation of classics. The bottle of wine in my memory.
Du Kang Liquor National Excellence 1988
5000 years ago,
Du Kang, the grain official of the Yellow Emperor, created the first cup of rice wine that opened the world, opening the history of Chinese wine for 5,000 years.
In 1972,
**The prime minister personally instructed "revival Du Kang and win glory for the country", and since then Du Kang has opened the road of modern and large-scale development.
In 1988,
Du Kang ushered in the highlight moment, and Du Kang was covered by the flower face.
**Fixed"Wine for state banquets and gifts for foreign guests".
In the same year, it was rated"National Quality Award Quality Award".
Year-end and New Year's holidays,2024 Year of the DragonIt's imminent
In order to commemorate the supreme glory of 1988, Du Kang has reproduced the classic old wine "Flower Face Du Kang".Launched a strategic new product "Du Kang Liquor Guoyou 1988".
Embark on the road of revival of famous wine and open a new era of development!
One. It is a famous family and comes from the classics
In order to grow upward, we must strive to take root downwards and draw nourishment from the depths of history.
Du Kang is a famous Chinese historical liquor, and in the vast development process, "Flower Face Du Kang" wine can be described as a classic masterpiece. Since its listing in the 70s of the last century, it has been deeply loved by consumers across the country and has become all the rage, which can be called a generation of classics of Du Kang.
And fashion is a classic reincarnation.
Du Kang Liquor 1988 series out of the classic, a new reproduction of the flower face Du Kang, set the historical aura, the glory of the national character, the famous wine gene in one, with the "state banquet wine + national quality" two labels, from the history of the new walk, so that consumers taste the taste of the famous wine in the depths of history! !
Pay tribute to the glorious years and give the classics a new lease of life.
The blockbuster launch of Du Kang Liquor Guoyou 1988 is the value mining and reshaping of classic products, realizing the return of Du Kang's quality value, brand value and public feelings, and reinterpreting the historical value of Du Kang Guoyou Famous Liquor.
Two. National excellent quality, eight values
There is history, there are stories, there are memories. As a strategic new product created by blockbusters, Du Kang Liquor and Guoyou 1988 will become a benchmark for Du Kang to create a replica of Chinese classic liquor.
Du Kang Liquor 1988", with eight core values to ensure the classic quality - Xuanwu Ancient Spring, Mulberry Mud Ancient Cellar, Pure Grain Solid, Peony Spring Song, Intangible Cultural Heritage Craft, Muhai Aging, Master Special Blending, and National Excellent Quality, so that consumers in the past can relive the old taste that was once familiar, and let today's consumers feel the brilliance of classic wine.
Xuanwu Ancient Spring:Water is the soul of wine, and there must be good springs in the land of famous wine. Xuanwu Ancient Spring, also known as Du Kang Spring, is a famous spring in the world, with constant water level, clear water quality, pure sweet taste, and unique Du Kang Xuanwu Ancient Spring Water, which provides irreplaceable and irreproducible basic conditions for the brewing of Du Kang Guoyou 1988 Liquor, and lays the foundation style of its soft and sweet body.
Mulberry mud ancient cellar:"The thousand-year-old cellar is ten thousand years old, and the wine is good all by the old cellar pond", the cellar mud used in Dukang Ruyang production base is a unique mulberry mud on the bank of the Dukang River, the soil color is vermilion and shiny, and the wine brewed from it has a special aromatic flavor, so it is also called "fragrant mud", "one or two cellar mud ten thousand taels of gold", which can be described as the "treasure of the town" of Du Kang.
Pure grain solid:There are hundreds of processes in the solid-state fermentation of pure grains, each of which has strict standards, and the complexity and time consumption of a complete set of processes are unimaginable.
Peony spring song: Koji is the bone of wine, which can be saccharified, fermented, and fragrant, which is very important in the process of winemaking, and Du Kang Distillery still has the tradition of making koji when the peony flowers bloom, which is an important factor for Du Kang to present a unique aroma.
Intangible cultural heritage craftsDu Kang's winemaking technique is the oldest traditional winemaking process in China, and the "Five Qi and Six Methods" is its essence, which has taken root in the land of Heluo since its inception, and has been deeply integrated into the long history of China for 5,000 years, and deeply conceals the wine genes of Du Kang, the ancestor of wine.
Muhai AgeingThe essence of wine lies in the storage, good wine is made, but also hidden, Du Kang Distillery still maintains the tradition of using the sea of wine to store high-quality raw wine.
Master Special: Du Kang Guoyou 1988 Liquor, adhering to the brewing technology of "three steaming and three brewing" and "five qi and six methods", adopts a double-wheel fermentation process, and is made by Zhang Xianmin, the eighteenth generation inheritor of Du Kang's skills, the master of Chinese liquor, and the deputy leader of the Henan Liquor Expert Group, Mr. Lai Gaohuai, a master of the liquor industry, Zhang Jinxiu, a master of Chinese famous liquor, and Liang Mingfeng, a master of Chinese soy sauce wine and a national senior taster, jointly developed and specially prepared with ingenuity.
National excellent quality: 1988 is the highlight of Du Kang's development after the founding of the People's Republic of China: in September 1988, Du Kang wine was designated as the wine for state banquets and gifts for foreign guestsIn December 1988, it was awarded the "National Quality Award of the People's Republic of China" by the National Quality Award Examination Committee.
Du Kang Liquor Guoyou 1988 is more suitable for the taste demands of modern consumers, and will lead consumers to relive the years of Du Kang's state banquet wine and national excellent quality with a new experience.
Three. New revival, classic renewal
Deeply rooted in the traditional culture of the Central Plains, "Du Kang Liquor - Guoyou 1988" reproduces the classics with a thick aesthetic narrative, rejuvenates the classics, reconstructs the emotional link between consumers and brands, and pulls consumers' attention back to that Guoyou years.
Du Kang Liquor Guoyou 1988 wine bottle is heavily restored to the flower face Du Kang bottle, which is closely connected with the traditional national culture, and is optimized and innovated, with classic crystal glass bottles, three-dimensional Guoyou nameplate round label, exquisite roasting process, and the bottle shape is very beautiful, perfectly reproducing the classic wine style of the past generation.
"Du Kang Liquor Guoyou 1988" has a capacity of 500ml per bottle and is divided into two products: 52 degrees indigo and 46 degrees Chinese red.
On the meaning of the original bottle label,It retains the auspicious and festive connotation, and uses totem symbols as the expression technique to increase the wine-making process and liquor culture, with gold, wood, water, fire, earth and the sun and moon as the design inspiration, combined with bronze, wheat, Dukang water, flame, and Funiu Mountain to create totems to express the characteristics of wine-producing environment, wine-making technology, wine-making history and high-quality raw materials.
In the color of the bottle body,Indigo is the main color, supplemented by Chinese red and rose gold, continuing the classic color scheme to create a strong visual impact.
In terms of bottle design,Increase the width, emphasize the sense of edges and corners, and show a more powerful and imposing impact on the shape as a whole, the bottom of the bottom of the bottle body is octagonal, taken from the meaning of "Du Kang drunk eight immortals", and the shape of the door arch is ** Du Kang Xianzhuang Old Mountain Gate.
The newly reproduced "Du Kang Liquor - Guoyou 1988" has added a new "Guoyou" quality bottle label on the bottle, which proves the glorious precipitation of every drop of fine wine.
A generation of classics, glory and new life. On top of the classics, a new set sail.
For half a century, Du Kang has always adhered to its original intention, brewed every drop of good wine with ingenuity, strictly adhered to ancient precepts and was meticulous, which is also the soul of Du Kang's wine that can pass through history and last for a long time.
Du Kang Liquor 1988 is not only a classic new product of old liquor, but also a mark of the times, she evokes the memory of famous liquor in the depths of consumers' minds, and once again interprets the cultural beauty, quality and history of Du Kang's classic old liquor, which is the inheritance and promotion of 5000 years of Du Kang.
The blockbuster launch of Du Kang Liquor and Guoyou 1988 core products will strongly upgrade Du Kang's firepower library, fully release the brand potential energy, help the market level to quickly break the circle, create a second growth curve of rapid development, and inject strong momentum into the road to rejuvenation.
For more than 50 years, Du Kang Liquor has embarked on a magnificent road of innovation and development, and has strived to write a magnificent chapter in the new era of Du Kang Liquor. In the future, Du Kang Liquor, which has a history of more than 5,000 years, will take "creating core products" as an important starting point, adhere to cultural confidence, quality confidence, and brand confidence, and promote the journey of rejuvenation with high-quality development, so that the fragrance of great country wine will float in the world!
In the face of the new 2024, Du Kang Wine National Excellence 1988 has played a super trump card of the revival of Chinese classic wines, and started a double glory journey of "state banquet wine + national excellent quality"!