Roewe Totoro, the name seems to fit the soft and cute style that comes with the model. However, sales never met expectations. As the first HEV model of SAIC Roewe, Roewe Totoro is positioned as a "trendy electric pet", aimed at young users, and it seems that it should have a good market performance. However, this is not the case. Why has Roewe Totoro's performance in the market been unsatisfactory?Let's have a hard time.
Interior design: The large-screen cockpit with a sense of technology is impressive.
Entering the Roewe Totoro's car, the first thing that catches your eye is the double 12Large 3-inch screen and multi-function steering wheel. Such a design is not only eye-catching, but also practical and technological. In addition, the panoramic sunroof, ACC adaptive cruise, active braking, power seats, premium Yamaha audio and other equipment are also impressive.
Power performance: low fuel consumption and strong power, can it be satisfactory?
The 1 that Roewe Totoro carriedThe 5L engine and electric motor hybrid system has a combined maximum power of 134 kilowatts, a maximum torque of 350 Nm, and a fuel consumption of 4L per 100 kilometers. Such data is heartwarming and seems to be worth looking forward to.
Exterior design: soft and cute appearance + contrasting color matching, young and fashionable style.
The exterior design of Roewe Totoro adopts elements of soft and cute style, coupled with contrasting color matching, and the overall appearance presents a strong young and fashionable atmosphere. Design elements such as the frameless front grille and sharp LED headlights all show a unique personality and taste.
Based on the above analysis, Roewe Totoro, as a model positioned as a "tide electric pet", has many eye-catching advantages. The large-screen cockpit with a sense of science and technology, low fuel consumption and strong power, and fashionable and personalized appearance design all show its potential to achieve both inside and outside. However, problems such as poor sales, unclear market positioning, and the matching degree between model positioning and actual market demand have also exposed Totoro's predicament.
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