Nowadays, live streaming is developing rapidly and may be the most profitable industry at the moment. The sky-high remuneration of some celebrities and executives is even more jaw-dropping. Of course, there may be a rationality for the existence of live streaming, but in the process of looking at its development, we should pay attention to the ideological guidance of young people. Because this phenomenon may produce a bad value orientation. Especially for young teenage students.
We know that many live streamers are constantly pulling celebrities into the game, attracting and narrowing the distance with consumers through different ways, arousing the resonance of shoppers, and thus improving the enthusiasm of consumption. In this way, high-traffic, high-income stars with goods are very eye-catching. The high income of the stars with goods who are exaggerated on the Internet is blindly admired, so in this way, it will form a bad orientation, so that students who are still in the growth stage will look at money in their concepts. After all, such head stars and head enterprises are a minority, and it is impossible for everyone to reach them.
Therefore, in the process of the rise of live streaming, how to balance the economy, culture, and social values. In particular, the correct guidance of young people's thinking is something that schools and society should attach importance to!