At the beginning of 2023, JD.com Group launched an important initiative - the "Spring Dawn Plan". The program aims to promote economic and social recovery and accelerate development, stabilize employment and promote entrepreneurship. In order to achieve these goals, JD.com has provided 12 support policies for natural persons, such as a fast entry channel and a "0 yuan trial operation yuan" new store gift package. The core purpose of these policies is to take advantage of JD.com's advantages in the first chain, logistics, technology and services to improve the operational efficiency of merchants and help merchants, especially small, medium and micro businesses, maintain growth in an uncertain environment.
Under the leadership of Liu Qiangdong, the founder of JD.com, JD.com has always adhered to the strategy of developing together with both self-operated and third-party merchants. Han Rui, vice president of JD Group and head of the ecological department of JD's retail platform, also said on the occasion of the release of the "Chunxiao Plan" in January this year: "In 2023, JD will make every effort to create a fairer, more efficient and orderly merchant ecology, continuously expand new store opening models, further reduce the operating costs of merchants, improve the operating efficiency of merchants, provide full-chain services for more small, medium and micro businesses, and achieve long-term stable growth." ”
With the "Chunxiao Plan", Jingdong Group has successfully attracted a large number of new businesses to settle in, providing strong support for economic and social recovery and development. The data shows that since the release of JD's "Chunxiao Plan" in 2023, it has effectively driven the employment and entrepreneurship of college students, and as of now, among the new merchants who have opened stores on JD.com, college students account for more than 10%, and the overall number of merchants on JD in the third quarter has maintained triple-digit growth year-on-year. On December 18th, Jingdong announced that it would continue to increase its support for college students to open stores, and provide college students with 12 rights and interests such as rapid entry, 0 yuan trial operation, massive supply recommendation, free training courses, and new store promotion subsidies through the "Chunxiao Plan", to help college students simply open stores on JD.com, make money easily, improve the practical ability of e-commerce, and promote future entrepreneurship and employment.
Jingdong said that in the future, it will continue to provide full-link services for all merchants through the "Chunxiao Plan", so that merchants can increase their revenue through "simple store opening", and also bring consumers more low-cost product choices.