Beijing Radio and Television Kaku Children's Satellite TV's ace column "Kaku Big Player" has recently become the focus of the industry in cooperation with Zhangao. This cooperation has brought breakthrough growth to the company's new "Xuanka Fighter" new product, with the e-commerce transaction index increasing by 30% and the search index increasing by 70%, which has attracted widespread attention inside and outside the industry.
As a pillar program of the business category, Kaku Big Player has always adhered to the principle of content as king, quality as the foundation, and brand as the core, with the creative tenet of "anthropomorphizing toys, storytelling plots, and giving life to toys". Since its launch in March 2016, its brand value and market recognition have increased year by year, and its operating cooperation revenue in 2023 has increased by 12-13% compared to the same period last year.
The cooperation with Zhangao Company reflects the professional planning and execution ability and thoughtful system service awareness of the "Kaku Big Player" team. The column team has carried out a customized innovative program according to the needs of customers, from creative incubation to activity execution, to program customization and new distribution, combined with all-round three-dimensional communication, and successfully created a comprehensive integrated marketing plan integrating the premiere of animated dramas, creative short and high-frequency distribution, "Kaku Big Player" program customization, and large-screen diversion.
After just one week of TV execution, "Xuanka Fighter" has achieved amazing sales results. The e-commerce transaction index increased by 30% and the search index increased by 70%, which is behind the hard work and professionalism of the "Kaku Big Player" team. They think from the customer's point of view, help customers directly reach users, drive sales, and win high praise from customers: "The team members are experienced, professional and thoughtful, and can find the best publicity angle for products in various fields." From the early planning to the later execution, the high-quality and worry-free service does not let customers worry about it. ”
As the capital's children's satellite TV platform, Kaku Children's Satellite TV is committed to building the preferred broadcast platform for excellent cartoons at home and abroad, an authoritative platform for the growth of Chinese children and an efficient platform for animation and peripheral industries. The success of "Kaku Big Player" also further confirms Kaku Children's TV's insistence on high-quality content and respect and support for partners. In the new year, Kaku Children's Satellite TV will continue to grow together with partners and win the future with its strong platform value, innovation strength, service awareness and superior resources of the capital.
Such a successful case is not only an affirmation of the "Kaku Big Player" team and Kaku Children's Satellite TV, but also an encouragement to the entire TV industry. In the current market environment, the traditional and the new need to integrate with each other, innovate together, find new ways of business cooperation, and achieve mutual empowerment and win-win cooperation. The successful cooperation between "Kaku Big Player" and Zhangao is a good example of this.