Recently, the live broadcast industry has made waves, and Dongfang Selection has aroused heated discussions among netizens due to a series of operations. The cause of the incident was the controversy caused by a small essay in a warm-up ** by Dongfang Selection anchor Dong Yuhui, but the team behind it caused a "copywriting" storm when responding to netizens. Immediately afterwards, the CEO of Dongfang Selection angrily smashed his mobile phone and fans in the live broadcast room, which made the incident continue to ferment. In the end, the internal chat records of ** show that the contradiction between Dong Yuhui and Dongfang Selection CEO has become white-hot.
It is reported that Dongfang's selection of this IP relied on Dong Yuhui's popularity, and his emotional intelligence and cultural heritage let the public see the value of the little people. However, with the expansion of Dong Yuhui's influence, some people began to feel the crisis, which led to the incident of angry netizens in the comment area. And a series of operations by Dongfang to select the CEO were criticized by netizens as stupid.
Things have to start with a warm-up ** released by Dong Yuhui in early December. **, Dong Yuhui talked about a small essay about Jilin, but netizens had a heated debate over who the small essay came from. In the comment area, Dongfang Selection responded that Dong Yuhui's copywriting was the result of a team effort, but when fans went to Dong Yuhui's live broadcast room for verification, Dong Yuhui denied it. At the same time, Yu Minhong also admitted that Shanxi's small compositions were created by Dong Yuhui. This caused dissatisfaction among fans, who expressed their anger on the grounds of "Dongfang Selection Backstabbing Dong Yuhui".
As the incident fermented, Dongfang Selection started a battle with netizens, claiming that all copywriting was the result of team efforts, and Dong Yuhui only occasionally changed his words a few times. This made fans even more angry, and they flocked to other similar platforms to vent their dissatisfaction. There were 60 people in the live broadcast room of Gaotu Jiapin next door, and fans called themselves "Dong Yuhui's mother-in-law", reminding Gaotu Jiapin to quickly dig people.
At the same time, the number of fans of Dongfang Selection also began to decline sharply, and nearly 100,000 fans were lost within 4 days after the incident was fermented. At 11 o'clock this morning, Xiao Sun, CEO of Dongfang Selection, angrily slammed his mobile phone and fans in the live broadcast room, and appeared on the hot search with a tough attitude, causing netizens to boycott. Some netizens complained about his "bad face", "not small temper, and very low emotional intelligence".
A wave of unsettled, wave after wave, and the news of Dongfang Selection's internal chat group broke out on the Internet. The chat reads, "Don't let Afterglow return to Oriental Audition......The current situation is that the other side will be basically extinguished, and the afterglow ...... extinguishedJudging from the content of **, the contradiction between Dong Yuhui and Dongfang Selection CEO Xiaosun has been very serious.
After careful analysis of the whole story, many netizens think that Dongfang Selection's operation is quite stupid. First of all, the IP of Dongfang Selection itself relied on Dong Yuhui to become popular, and his emotional intelligence and cultural heritage are one of the important reasons for the success of Dongfang Selection. In other words, without Dong Yuhui, Dongfang Selection may not be able to survive the difficulties of the epidemic. Reasonably, Dong Yuhui is the hero and signboard of Oriental selection. Fan traffic is also bound to Dong Yuhui. Therefore, regardless of whether the essay is written by Dong Yuhui or not, his emotional intelligence and cultural heritage are facts.
However, judging from their attitude, they are not just asking for credit, but slandering Dong Yuhui. This kind of operation made fans very dissatisfied, and they expressed their dissatisfaction with Dongfang Selection and their support for Dong Yuhui. Xiao Sun, the CEO of Dongfang Selection, also behaved quite immaturely in dealing with this crisis. His behavior of angrily smashing his mobile phone in the live broadcast room was criticized by netizens for his extremely low emotional intelligence. And he showed a high-minded and leading meeting appearance in the live broadcast room, which made netizens' evaluation of him even more negative. Some netizens even think that his behavior is completely creating opportunities for Dong Yuhui to become famous again.
Looking at the development of the whole incident, it can be found that Dongfang Selection made many mistakes in dealing with this crisis. They did not respond to fans' concerns and questions in a timely manner, but intensified the conflict by angering netizens and denying Dong Yuhui's influence. This behavior not only damaged Dong Yuhui's image, but also damaged the brand image of Dongfang Selection. As an anchor platform with goods, the platform should pay more attention to maintaining the image and reputation of the anchor, and at the same time, it should also continuously improve its service quality and business literacy to cope with the increasingly fierce market competition and unpredictable network environment.