Banks are generally state-owned enterprises, and need to have a trustworthy corporate image, when making promotional videos, we should pay attention to several aspects, the following can be highlighted a few points:
1.Emphasizing the professionalism and credibility of the bank.
Use images of the bank building, the formal attire of the staff, the rigorous working environment, etc., to show the professionalism and norms of the bank. At the same time, the bank's credibility can also be proved through the customer's word-of-mouth.
2.Demonstrate the bank's warm service.
Images such as bank employees serving customers with a smile and carefully guiding elderly customers are used to convey the warm and caring side of the bank. It can increase the human touch and shorten the distance between the bank and the public.
3.It embodies the innovation and fashion of the bank.
Showcase the bank's branch innovation and high-tech services such as online banking and mobile banking. Convey the image of the bank that keeps pace with the times. It can also be fashionable** style to attract young audiences.
4.Highlight the social responsibility of banks.
For example, donating to public welfare undertakings and carrying out public welfare activities to show the bank's side of giving back to the society. This can gain the public's goodwill and recognition.
5.Combined with the bank's development strategy.
The core message of the promotional video should be in line with the development strategy and operational guidelines being pursued by the bank. Ensure that a consistent brand image is communicated.
The image promotional video should comprehensively demonstrate the bank's business professionalism, service warmth, technological innovation and social responsibility, spread positive energy with the times, and establish the public's trust and goodwill towards the bank's brand.