When Hu Xijin expressed his views on the fact that the logo of Lenovo's headquarters building was graffiti into Huawei, he believed that Lenovo should learn from Huawei's Xi and sense this brand crisis through humor. He believes that Lenovo's reaction to the incident was too serious and lacked a sense of humor. Hu Xijin pointed out that graffiti is a fun form of entertainment in heavy snow, and people usually see it as a humorous and light-hearted act. He believes that Lenovo should respond to the incident in a humorous way, not only to defuse the crisis, but also to increase the brand image. Hu Xijin also suggested that Lenovo learn from Huawei's Xi, and generously admit that it has learned Xi good technology, management, and experience. He believes that by following Xi role model can promote progress and increase Lenovo's brand affinity. Hu Xijin emphasized the importance of corporate culture and values, and believed that a corporate culture with a sense of humor can increase corporate cohesion and employee happiness.
I deeply agree with Hu Xijin's viewpoint. When dealing with emergencies, businesses should use their sense of humor to defuse the crisis in a light-hearted manner. At the same time, learning from Xi role models and the experience of excellent enterprises is the key to the development of enterprises, and Lenovo can learn from Huawei to Xi and improve its own strength and brand image. Corporate culture and values are indeed the cornerstone of enterprise development, and a corporate culture with a sense of humor can create a positive atmosphere and improve the motivation and happiness of employees.
1.Positive response: First of all, Lenovo should issue an official statement in response to the incident as soon as possible. In the statement, Lenovo can express its respect and recognition for Huawei, and generously acknowledge Xi Huawei's excellent technology and management experience. At the same time, Lenovo can adopt a humorous approach, responding to events with a smiley face and a relaxed tone, demonstrating the company's sense of humor and openness.
2.Public apology: Lenovo should publicly apologize to Huawei and consumers for the distress and inconvenience caused to Huawei by the graffiti incident. Lenovo can issue an apology to the public through various channels, including social**, official**, etc., while emphasizing that Lenovo will strengthen management to ensure that similar incidents do not happen again.
3.Strengthen internal management: Lenovo should seriously reflect on this incident, summarize lessons and lessons, and strengthen internal management. First of all, it is necessary to strengthen security measures and improve the protection of the headquarters building to avoid the recurrence of similar incidents. Secondly, it is necessary to strengthen staff training and improve employees' sense of discipline and attention to brand image. Only with proper internal management can the brand image be better protected and the response to crisis events.
4.Funny response: Lenovo can borrow the sense of humor mentioned by Hu Xijin to make a funny ** or advertisement to respond to the incident in a humorous way. For example, you can make a video of Lenovo employees and Huawei employees wiping graffiti together, and deduce the scene of friendly cooperation in a humorous way. This would defuse the crisis and show the public that Lenovo has a sense of humor and a positive attitude.
5.Strengthen the construction of corporate culture: Lenovo should strengthen the construction of corporate culture and create a positive working atmosphere. Promote employee well-being and cohesion through a variety of fun activities and trainings. At the same time, it is necessary to strengthen the education and guidance of the company's employees and cultivate good values and brand awareness.
The above measures are proposed by me, as a party to Lenovo, by learning Xi Hu Xijin's views and experiences, combined with my personal thoughts and opinions. We hope to help Lenovo effectively handle and respond to graffiti incidents.
Hu Xijin's point of view has given us a lot of inspiration, and he believes that a sense of humor is the last step in dealing with a crisis. When a company is dealing with a brand crisis, responding to the incident in a humorous way can resolve the crisis and increase the affinity of the brand. At the same time, he suggested that Lenovo learn from Huawei's Xi, generously admit excellence, and handle emergencies with the humility of a Xi and a self-deprecating sense of humor. Hu Xijin's views have sparked extensive discussion and provided us with a lot to think about.
Looking back on the graffiti incident, the attitude and way of dealing with the crisis is very important. It is important not only to protect the brand image, but also to consider the feelings and needs of the public. When dealing with a crisis, businesses need to balance maintaining their brand image with maintaining a sense of humor. An overly serious response can cause discomfort to the public, while a proper sense of humor can defuse the crisis and increase brand affinity. At the same time, corporate culture and values are also the cornerstone of enterprise development, and corporate culture with a sense of humor can increase corporate cohesion and employee happiness.
As a member of the enterprise, we should always pay attention to the brand image of the enterprise and the crisis management method. In daily work, it is necessary to establish correct values and brand awareness, and actively spread the positive energy of the enterprise. Only in this way can we better respond to various challenges and crises and contribute to the development of the enterprise.