Hu Xijin, a well-known Chinese person who has attracted much attention, recently expressed his views on the "Lenovo headquarters building logo was graffiti to become Huawei". He suggested that Lenovo should generously admit to "learning Xi from Huawei" and send a smiley face to humorize the crisis, rather than seriously pursuing those responsible. This point of view has sparked a lot of discussion, so let's break it down in depth.
Hu Xijin pointed out that graffiti in the snow is a fun form of entertainment in Beijing, and people usually see it as a humorous and light-hearted act. However, Lenovo's reaction to the incident was too serious and did not reflect the sense of humor it deserved. Hu Xijin believes that a sense of humor is the last thing to deal with a crisis, and if Lenovo can respond to this incident in a humorous way, it can not only resolve the crisis, but also increase the brand image.
Dafang admits that there is no shame in learning Xi from Huawei, and learning Xi good technology, Xi good management, Xi good experience, and learning from Xi example can promote progress. Hu Xijin pointed out that if Lenovo can deal with emergencies with Xi's humility and self-deprecating sense of humor when dealing with the "graffiti incident", it will not only not cause public opinion, but also increase the affinity of the Lenovo brand. There is nothing wrong with saying that humility makes people progress.
Anything that damages the brand's image should be taken seriously. However, when dealing with such incidents, businesses need to balance maintaining brand image with maintaining a sense of humor. An overly serious response can make the public feel uncomfortable, while a proper sense of humor can defuse the crisis and increase brand affinity. Corporate culture and values are the cornerstone of enterprise development. Hu Xijin believes that a corporate culture with a sense of humor can increase corporate cohesion and improve employee happiness.
Do you think the old is right?If you were the person involved, how would you deal with and respond to the "graffiti incident".