As we all know, we buy a lot of new cars every year and come back for long tests, and we have bought 16 new cars this year, with an average of one or two in storage every month. The joy of others mentioning a new car has become a daily routine in our place, and it is difficult to evoke a trace of waves.
But there is one car that is the exception. That day, I learned that U8 was brought back, and colleagues who are usually used to seeing big scenes actually ran to the door of the company one by one to watch this "big toy", YYP also showed the U8 signboard U-turn on the spot, and passers-by were also attracted to ask what kind of car this is, recalling the last time the company was so lively at the door or a group photo in the New Year.
To be honest, in the past five years in my car, I have rarely seen a car that can attract such attention, including all kinds of expensive supercars, luxury cars, it can be seen that looking up to the U8 is a halo that has never been seen by a top luxury car.
As an industry observer, I am happy to see that it took only one year from the launch of the brand to the delivery of the brand. And when I actually drove this new species of "Stars Holding the Moon", I was even more sure that the two doubts left at the beginning were no longer a problem.
The first question: what is the support for the million-level selling price of the brand?
Looking up to the brand release at the beginning of the establishment of a million-level new energy vehicle ultra-high positioning, is BYD into the forefront of the top car pioneers, at that time I felt that the domestic car to the million-level leap is only a matter of time is not surprising, just curious to support the support of the million-level confidence from the **?
After all, the combination of three words of domestic million-level new energy, which is interpreted by the stereotype of the past, is: are you worthy?
Recently, there is a saying from a friend that is quite reasonable: a high-end flagship must be a technical flagship, and a flagship positioning cannot be supported without a technical flagship. Throughout the history of the automobile, it is now recognized as a top brand, without exception, mastering the core technology, not just the stacking of leather and solid wood.
Therefore, what supports the million-level positioning of Yangwang must be the most cutting-edge domestic technology, and the answer given by Yangwang is Yi Sifang and Yun Yuan.
Yi Sifang: Reconstructing the automotive drive system
According to BYD, Yi Sifang is a new technical system that is enough to reconstruct the automotive drive system, and its core lies in empowering the four-motor system from the three dimensions of perception, control and execution, so that the four motors, which are inherently difficult to control, can work together to serve the driver.
In other words, the vehicle over 1100 horsepower is just the "basic", how to make these four motors play more tricks is the power of Yi Sifang.
In addition to the traditional real-time data, such as inertial navigation, motor rotation, wheel speed, steering, tire pressure, etc., it also includes cameras, lidars, millimeter-wave radars, high-precision positioning and other intelligent driving sensing data, so that the vehicle can quickly and accurately receive various signals, and provide data support for the identification, decision-making and control of the four motors. Compared with the traditional mechanical four-wheel drive system, the electronically controlled four-wheel drive system responds 100 times faster, and the adjustment range is 20 times wider.
For example, after a single-wheel puncture of the vehicle, the torque of the remaining three wheels can be accurately adjusted at a frequency of 1000 times per second, and the body attitude is compensated and intervened strongly in time through the driving wheels to help the driver stop the vehicle stably and controllably, and the maximum safe driving speed of the puncture control can reach 120km h, so as to avoid the occurrence of secondary accidents to the greatest extent.
Yi Sifang can also allow the four motors to completely control the magnitude and direction of the driving force of each wheel, without braking intervention, each wheel can be turned forward or backward with different torques, so as to control the driving trajectory of the vehicle. By applying reverse and equal torque to the left and right wheels, a U-turn on the spot is based on this principle.
To put it bluntly, the uniqueness of Yi Sifang is that it can accurately control the instantaneous output of the four motors in combination with various external factors (road conditions, vehicle speed).
If the V12 engine and Audi Quattro are compared as the crown in the field of power and four-wheel drive in the era of fuel vehicles, then Yi Sifang is the V12+ Quattro in the new energy era.
Yun Yuan-p: Four sturdy thighs
BYD's Yunlin system is divided into Yunnan-C, Yunnan-A, Yunnan-P, and Yunnan-X (not officially released). To put it simply, the Yunlin-C is CDC variable damping, the Yunlin-A is the air suspension + CDC, and the Yunlin-P looking up to the U8 is more unique, which is a set of hydraulic active suspension control system.
As you can see from the figure below, there are many small canisters on the skeleton of the U8, which is actually a hydraulic accumulator used to control the suspension, and the multi-stage adjustment of suspension stiffness and height is realized through the intelligent computing center, controller, and damper. Some people may ask, what is the essential difference between this and Yunlin-a?Personally, I think that compared with the air suspension + CDC of Yunlin-A, the biggest difference of Yunlin-P is that it improves "anti-manufacturing" and "initiative" under the premise of satisfying multi-stage adjustment.
First of all, the suspension of the U8 uses traditional steel coil springs, and the anti-manufacturing performance and air springs are not in the same dimension, and secondly, the reinforced hydraulic pipeline has a pressure bearing capacity of 53MPa, which can support up to 1A safe drop height of 5 meters, while also reducing the impact load by 50%, knowing that the U8 can weigh up to 3The 5-ton Big Mac can't resist several such impacts if you use a gas spring.
The so-called initiative is to adjust the height of the four shocks in real time through the four-wheel linkage module. For example, in the cross-axle scenario, the U8 can actively adjust the suspension travel in the crossover position to make the wheels more close to the ground to increase grip. It even recognises ground obstacles ahead and actively adjusts the height of the vehicle so as not to scratch the chassis.
From a technical point of view, the hard power of looking up is enough to break our stereotype of domestic cars, and at the same time, it is sonorous and powerful to tell foreign brands that independent brands have the ability to use technology to break through the ceiling they have set, which is also the confidence of BYD to be a million-dollar brand.
The second question: How to serve these millions of users?
Before looking up, BYD's average price was only 200,000 yuan, and now it has reached one million in one breath, and the level, needs, and preferences of users must be very different, so what I was worried about was whether BYD could build a service system recognized by high-end consumers in a short period of time to meet the preferences and needs of these consumers.
According to the official information, the stores in the five key cities of the eastern, southern, western, northern and southeastern regions have been opened to welcome customers, basically covering and radiating the first-tier and new first-tier cities. During the year, Yangwang is expected to open more than 90 directly-operated stores in more than 40 cities across the country.
From the perspective of "catching up with the schedule", the speed of expansion is still quite fast, after all, it has taken less than a year from the launch of the brand to the delivery, and an average of 9 directly-operated stores have been opened in a month. As for the service and quality of the store, as a luxury brand owner, I think I still have a certain right to speak, so I also drove more than an hour to visit the Yangwang store in Guangzhou.
To be honest, there are still surprises, so I would like to share with you a few things I have seen and heard.
One: The security guard at the door is connected to the sales in the store, which I have never seen in other stores. How do I know?In the process of introducing the U8, the sales suddenly came with the sentence "You are a Porsche owner, you should know how conscientious our materials are, they are all standard". In fact, it is impossible for sales to see what car I drive in, but I do not reject these "details", and it is also a reflection of my strength to obtain customer information reasonably and adjust my sales strategy according to the customer's preferences.
Two: This store used to sell Toyota, and the sales that received me were from Audi before. The most comfortable thing about this former Audi salesman is that they will not chase you to place an order, let you switch from competitors to buy his car, that is, purely introduce the car, talk about technology, and will not be aggressive. He had a sentence that particularly touched me, "You can come so far to see our car, it is already the greatest affirmation of us", which sounds very realm.
Three, this store is at 9Welcome on the 20th, 12Officially opened on the 18th, more than 90 U8s have been delivered, which means that an average of 3 cars are delivered every day, which is a very good result for a million-level domestic luxury car that has just started. What surprised me the most was that in addition to driving a Rolls-Royce to order a car, the proportion of young people was not low, and there were even young people who came to order a car, probably attracted by trendy technology.
At the end of the article, I broke the news to everyone, before communicating with the designer, I learned that there are a number of "whimsical" models coming one after another, and the whimsical here refers to it, in addition to the new product form, it must also include new technologies and black technologies that we have never heard of. At present, the "spy photos" of the third model have leaked on the Internet, and you can search for it.
Again, whether in the fuel era or the new energy era, technological innovation must be the only magic weapon to support the brand to win the high-end, and we look forward to next year's performance.