On December 15, 2023, the genuine family party game "Dream Star" developed and released by Tencent was officially launched, and after its launch, it continued to rank first on the free list of iOS games and the overall list, and the best-selling list of iOS games rose to No. 2. When the game was launched on December 15, Aofei Entertainment announced that it had obtained the IP authorization of "Yuanmeng Star", and immediately became the first hot stock list in the Dongcai community, and then continued to attract high attention for a week.
In the publicity and distribution stage of "Yuanmeng Star", Tencent used its WeChat, a natural social traffic pool, to open up massive resources in the ecosystem such as Tencent** and live broadcast. CICC ** believes that as a key product of Tencent's offensive party track, "Dream Star" brings together a number of Tencent's internal resource support, including original licensing, well-known IP linkage, traffic support, ecological incentive plan, etc., and a number of measures are also aimed at shortening the time to build a user and creator ecology in the early stage, and is expected to get through the early ecological cold start stage faster.
The game ETF (159869) tracks the CSI Animation & Game Index and mainly invests in listed companies whose main business involves animation, comics, games and other related sub-entertainment industries, focusing on game leaders.
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