On July 28, it was announced that Hu Ge had become the brand spokesperson, the combination of classic brands and quality actors, the collision of two national-level representatives, and the sympathy between the powerful factions, deducing a "two-way rush" between the brand and the spokesperson, and opening this 1+1 >2 journey.
The deep fit of the underlying logic
As an actor, Hu Ge continues to polish his acting skills and continue to expand the boundaries of his acting skills: from costume fairy dramas to modern workplace dramas, from dramas to movies...This year, Hu Ge won the Golden Goblet Award for Best Actor with his wonderful performance in "It's Not Worth the Trip", proving his hard work and persistence with his strength.
In its own field, Deli also adheres to the concept of excellence and continuous progress, constantly expands the boundaries of the business territory, and pursues higher technology, deeper fields and farther markets with the spirit of exploration. To realize the transformation and upgrading from the stationery industry to a multi-industry group, it has now included office, stationery, tools, furniture, printers, children's education, B2B, painting materials and other fields.
The cooperation between Deli and Hu Ge is not only a celebrity endorsement relationship, but on the basis of the same pace with each other in terms of quality and breakthroughs, to achieve a deep fit of the underlying logic of the two parties.
A combination of good qualities and qualities
The TVC "Beautiful as a Song" released by Deli integrates the name of the spokesperson, and skillfully combines Hu Ge's personal characteristics of dedicated work, continuous innovation and pursuit of excellence with the quality of Deli brand's pursuit of breakthroughs and innovation, and builds a vivid visual narrative picture.
In the TVC, Hu Ge uses natural acting skills to show the sense of office ritual of contemporary young people, and constantly releases and strengthens the core values of Deli brand excellence in every move, word and deed.
The whole network is 100 million**,Give enough spokesperson a face
On the day of the official announcement of the global brand spokesperson, Weibo was used as a starting point to simultaneously detonate the whole platform to create a grand marketing that is synchronized online and offline, and the whole network.
First of all, with the help of Weibo's marketing resources, such as commercial hot search positions, home page windows, Weibo screens, etc., it has triggered a wider range of discussions and attention, setting off the first battle of official announcements, and then at the same time, online linkage Douyin, Xiaohongshu, Station B and other all-** platforms, omni-channel dominating the screen official announcement, and the e-commerce platform has synchronous centralized coverage, and the strong circle has brought 100 million-level **.
At the same time, the large screens of many dense CBD business districts such as Hangzhou West Lake Tianmu and Chengdu Taikoo Li have successively launched advertising blockbusters, radiating millions, attracting many fans and passers-by to check in, and the group photos of fans under the big screen have become a landscape.
The whole network is building momentum", this huge official endorsement announcement was launched in an all-round way, demonstrating the brand's attention and recognition of Hu Ge as a global brand spokesperson.
The volume and sales of the voice exploded, and the spokesperson gave back to the brand
The brand attaches great importance to the recognition of the spokesperson, and the spokesperson also lives up to the trust, giving back to the brand with super high volume and sales.
On the day of the official announcement, the number of hot search readings soared to 300 million, and the brand TVC reached the first place on the ** soaring list only 2 hours after the release of the brand's TVC, and many topics on Weibo rushed to the hot search list, including Hu Ge's powerful global brand spokesperson, Hu Ge's voice appeal, and the sense of office ritual of contemporary young people dominated the Weibo hot search at the same time.
Hu Ge is the global brand spokesperson The topic has reached 400 million in a week, with more than 530,000 interactions.
At the same time, the data shows that on the day of Deli Jingdong Super Brand Day, Deli Jingdong's single-day GMV sales increased by 29% year-on-year, and three-day sales increased by 50% year-on-year, and both brand voice and sales exploded.
The two-way rush between Deli and Hu Gegao has effectively realized the integration of quality and efficiency, and provided a high-quality model for the cooperation of other brands and spokespersons. It also tells us with facts: only when the image, connotation and life experience of the contemporary spokesperson and the brand are compatible, can a win-win situation be achieved.