Maybe in this world, the one who is more anxious about the bad real estate market than the developer is the intermediary.
Agents and developers are the only two industries in the world that want real estate to always be good.
In the group of home buyers, the hope of not buying a house falls a little, and the hope of not selling a house rises a little, and there is a game.
Of course, it makes sense to pay for quality information and regular service.
When the market is not good, the intermediary has only one way to reduce the price:Reduce the transaction cost of users and assist them in closing deals.
Although, sometimes, millions of house transactions, reducing the agency fee is"Rolls-Royce $500 voucher".The same existence, but, at least gives some comfort to the heart.
Since the beginning of December, news of the adjustment of intermediary fees has been reported in Xi'an and Guangzhou.
Xi'an Shell's intermediaries, starting from December 1, adjusted the intermediary fee collection model, from unilateral commission to bilateral commission, customers and owners each charged 15%。
On December 5, the two departments in Guangzhou issued implementation opinions that real estate intermediaries should reasonably reduce the cost of housing sales and leasing intermediary services. Encourage the implementation of tiered pricing in accordance with the principle of higher transaction ** and lower service rate. (Not yet officially implemented).
As early as September, Beijing Lianjia took the lead in lowering the intermediary rate, from 27% is reduced to 2%, and the fee mode is changed from unilateral fee to bilateral commission, with buyers and sellers each bearing 1%.
This wave of adjustments, in the final analysis, is stillEveryone has no money and can't buy it.
I've been talking about it this yearConsumption downgrade, the beginning of the year talks about the end of the year.
Take the catering market that is in daily contact as an example, the 6 yuan a cup of Mixue Bingcheng has become the world's fifth largest chain fast food brand, the 10 yuan Luckin and Cudi ** are in full swing, and star brands such as Starbucks and a little bit have been hit unprecedentedly.
This is the market feedback of consumption downgrade, ordinary people have begun to tighten their belts to live, twenty or thirty yuan of drinks are reluctant to spend money, and their eyes are on buying a house, so they are naturally more budget-conscious.
In the past stage, everyone adhered to the concept of "buying up, not buying down", there was no shortage of customers in intermediaries, and the industry also defaulted to the buyer's service fee.
Now in the buyer's market, the number of second-hand housing listings remains high, sellers are anxious, and intermediaries make less money, what should I do?Can only make profits, soHome buyers have greater bargaining power
There is an old saying, "If you are not guilty, you should be killed!".”
The intermediary "has always been a scolded character on social **, and the reason for attracting hatred is simple: there is no measurement standard for the service provided, and the service fee charged is not moving.
For example, the intermediary head Lianjia, in the past, the rate in Beijing has always been 27%。
What concept?In second-hand housing transactions, the proportion of deed tax that buyers need to pay is: 15%。
The real estate trading center can at least guarantee the transaction, and if something happens, you can still find someone.
But what about intermediaries?It is only responsible for the connection between the buyer and the seller and related consulting services, and if the transaction is risky, the landlord and the buyer will bear the consequences if there is a property dispute or mortgage problem.
Of course, existence is reasonable, and it is undeniable that intermediary platforms have an irreplaceable role in the current market:
1.As the link between second-hand housing transactions, the existence of intermediaries can effectively reduce the screening cost of buyers and sellers and improve the efficiency of communication.
2.The work of intermediaries in collecting, familiarizing themselves with and analysing market data is of value to both the client and the market as a whole.
Just how to willThere is a long way to go in the standardization of intermediary services
In the past, people were bullish, and customers could only grit their teeth and accept high rates.
For example, in the default rules for intermediary fees: regardless of the amount of the house, only the rate ratio is discussed.
I can't help but ask, with the same 2% rate, is the service provided by a house of 5 million yuan different from the service of a house of 1 million?If there is not much difference in service, where is the difference of 80,000 yuan in intermediary fees?
Another disadvantage of this rule is that some intermediaries spend their efforts on "raising intermediary fees", trying their best to sell huge amounts of real estate, and increasing the valuation of the house in disguise.
There is an urgent need to change the charging and service model.
First- and second-tier cities have begun to take this step, with bilateral commissions, reduced rates, and the higher the total price, the lower the service rate. It's all proven methods.
Taking advantage of this wave of **, it is also a good thing to see that intermediaries are more standardized.
From the perspective of the national market, cities with a listing volume of 200,000 or 300,000 units are trying to promote transactions and not let go of every small threshold in the transaction chain.
This wave of rectification of the intermediary market, the standardization of services, and the appropriate adjustment of intermediary fees and standardsIt has a certain effect on improving market circulation and reducing the service cost of buying second-hand houses
However, for the real recovery of the market and the promotion of a sharp rise in trading volume, the role is probably similar to that of "Rolls-Royce's 500 yuan voucher", which is comforting.
At present, in the Chengdu market, the housing and urban-rural development department has also recently issued a document proposing to further standardize the fees for real estate brokerage services.
According to the data, among the first- and second-tier cities in the country, Chengdu's intermediary rates have always been high. 22.Under the stock housing market of 50,000 yuan, the industry is highly competitive, in addition to bilateral chargesThe subsequent reduction of intermediary fees is still the general trend.
In addition to the intermediary fee, the second-hand housing transaction in Chengdu also includes deed tax, value-added tax, stamp duty, personal income tax, etc., and the specific fee will be determined according to the total price of the house.
Therefore, the most critical variables are "house prices" and "expectations". Of course, for customers who are about to end the game, it is a lot of money to be saved.