On December 16, after a series of ** turmoil, @东方甄选抖音账号发布一则人事任免通知, announced".Sun Dongxu was dismissed from the position of executive director and CEO of Dongfang Selection, effective immediately. ”
Screenshot of Dongfang Selection Douyin account.
It is understood that the Dongfang Selection "Small Composition" incident originated from the "Jilin Tour" that opened on December 5, and Dong Yuhui's copywriting in the live broadcast was praised by netizens.
On December 6, some netizens asked who did it, and the account "" responded: "Every time a small composition is made, the anchor is in front of the camera, and behind it are the friends of the copywriting creation team, shooting team, and editing team. ”
The response caused dissatisfaction among Dong Yuhui's fans, and some netizens said: "Yu Minhong said that the Shanxi essay was written by Dong Yuhui." ”
After that, many topics such as "Dong Yuhui's small composition", "Dongfang Selection CEO said that Dong Yuhui's annual salary is more than 10 million", "Dong Yuhui's response to the small composition incident again" and other topics also appeared on Weibo hot searches.
On December 14, Yu Minhong and Sun Dongxu apologized one after another.
The former apologized to Dong Yuhui, saying that the practice lacked professionalism and that there were big loopholes in the company's managementThe latter also apologized for his "aggressive" demeanor in his previous response, mentioning Dong Yuhui's salary and other remarks, "Netizen fans are our food and clothing parents".
In the early morning of December 16th, Dongfang Selection's official Douyin account updated its profile and announced that it would be temporarily suspended on the same day: ".After thinking about it behind closed doors, please criticize!Teacher Yu is leading everyone to review. The broadcast will start on time on December 17th, thank you for your love and tolerance!”
It is worth mentioning that on the evening of December 15, the remarks of the anchor Tianquan in the live broadcast room of Oriental Selection aroused heated discussions among netizens, and related topics such as "Oriental Selection Anchor Tianquan Dropped His Mobile Phone" and "Oriental Selection Anchor Tianquan Angry Fans" rushed to the hot search.
According to @peninsula***, Tianquan said in the live broadcast room, "Netizens are very cultured, the imagination and creativity of netizens are much higher than we imagined, we have set up so many blocking words, and we can change the law." Admire, really admire. ”
It's all here, you use the three coupons before you get blocked. A lot of our stuff is sold at a discount, and if we break down, we will buy it. If you want to break down the Oriental selection, it's very simple, just crazy to buy those 10 yuan coupons for eggs, balat and jelly oranges, etc., win-win. If you pay a bill before you are closed and blocked by us, it is equivalent to causing us double the damage. ”
Tianquan's remarks caused fans to frantically take off, and yesterday night's live broadcast was 4 hours, and Dongfang selected 700,000 fans.
According to Jiemian News, as of press time, the number of fans of Dongfang Selection was 29.07 million, compared with 3,115 before the "small composition" incident on December 990,000 peopleMore than 2 million followers have been lost. At the same time, Dong Yuhui's fans reached 16.52 million, with an increase of nearly 3.46 million.
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*: Synthesized from China News Network, Oriental Selection Douyin, Observer Network, Chao News Nanjing Radio and Television Niu Ka** Editor-in-Charge: Pan Rong Editor-in-Chief: Liu Qiang, Gu Qing.
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