The latest news is here: Dongfang Selection has made a big move hereSun Dongxu is no longer a CEO!
Just today, December 16, 2023, Dongfang Selection officially announced that Sun Dongxu ** is no longer their executive director and CEO. This matter was immediately implemented, and Yu Minhong, the company's big boss, took over as CEO.
Sun Dongxu earned a lot of money in Dongfang Selection before, and his salary, bonuses and equity incentives totaled more than 16 million, which is the most earned in the company. He also sold ** this year and earned more than 200 million Hong Kong dollars.
At the same time, Tianquan, an anchor selected by Dongfang, also became popular. On the evening of December 15, he learned from Sun Dongxu to drop his mobile phone during the live broadcast, and also provoked fans. This made Dongfang Selection lose 700,000 fans overnight.
Let's talk about the current situation, the fans of Dongfang Selection are still falling. Since the "Little Composition" incident, they have lost 2.5 million followers. On the other hand, Dong Yuhui's Douyin fans have increased by more than 4 million.
Let's continue to see how this develops!
Sun Dongxu's job changes.
Dongfang Selection announced Sun Dongxu's position adjustment on Douyin. Now, Yu Minhong will be the CEO of Dongfang Selection at the same time, and Sun Dongxu will no longer be the executive director and CEO.
Sun Dongxu originally majored in computer science and technology at Nankai University, and joined New Oriental Group after graduating in 2007. He worked as a teacher at Tianjin New Oriental, and later became the principal of Hefei New Oriental, and also served as the principal of Xi'an New Oriental and the regional president of the Northwest Region.
In August 2019, Sun Dongxu became the executive director and CEO of New Oriental**. In 2023, he will continue to hold this position after New Oriental ** changed its name to Oriental Selection. Until today, his CEO career in Dongfang Selection is over.
Sun Dongxu's income is the highest in the company. This year's earnings report shows that as of May 31, his income reached 1,63910,000 yuan, which is a lot more than last year's 10.49 million yuan. The company's chief financial officer, Yin Qiang, had a revenue of 476 in the same period60,000 yuan, less than last year.
In addition to his salary, Sun Dongxu also made a lot of money through ** trading. In January this year, Dongfang Selection's share price reached 75HK$5 The high point of the stock. He sold ** on February 7 and 8, and earned more than HK$200 million in two days. Chief Financial Officer Yin Qiang also **cashed out HK $61.59 million.
The number of fans of Dongfang Selection has declined, and Dong Yuhui's fans have surged.
After the "Little Composition" incident, the number of fans of Dongfang Selection has been dropping. Now the number of followers in the Douyin live broadcast room has dropped to 28.66 million, 2.5 million less than the 31.16 million on December 9. The number of Dong Yuhui's Douyin fans has risen to more than 17.5 million.
On December 16, Dongfang Selection's official Douyin account issued a statement, saying that it would "think about it behind closed doors", suspend the live broadcast for a day, and start broadcasting again on the 17th.
It is said that the suspension of the live broadcast was due to the controversy caused by the live broadcast behavior of the anchor Tianquan. He imitated Sun Dongxu throwing his mobile phone during the live broadcast, and also said some provocative words to the audience. For example, he sarcastically mocked the audience, "Can't you afford to buy egg yolk crisp?".He also said, "If you want to destroy Oriental Selection, it's very simple, that is, buy more of our preferential things." These words angered many fans, and as a result, Dongfang Selection lost 700,000 fans overnight.
Tianquan's style in the live broadcast was not stopped by the staff, but it was a bit of a fanning the flames. Tianquan himself said that he has always been like this, and he has the same attitude no matter who he broadcasts live with.
In this case, some people say that New Oriental's culture is provocative, and the whole organization accepts this style. A person from Oriental Selection also said that this is a manifestation of the clash between old and new cultures.
But Tianquan's words and deeds obviously dissatisfied consumers, and many people canceled their attention to Dongfang Selection. His live broadcast that night lasted for 4 hours, and as a result, Dongfang Selection lost 700,000 fans. Now, the number of fans in Dongfang's Douyin live broadcast room has been reduced to 291160 thousand.
Small Essay "Overview of the event.
On December 6 last year, the Douyin editor of Dongfang Selection commented under a paragraph ** that every small composition is the result of team efforts. This remark caused dissatisfaction, and Dong Yuhui said in the live broadcast that he had reported this matter to Yu Minhong and had also communicated with Sun Dongxu.
On the evening of December 12, Sun Dongxu responded to this question in the live broadcast, criticizing the team's communication methods, but also affirming Dong Yuhui's contribution and treatment. He stressed that the company opposes the fan circle culture.
On December 14, Yu Minhong issued a statement on social **, expressing regret over the handling of the "small composition" incident and criticizing the professionalism. He also believed that Sun Dongxu's disclosure of Dong Yuhui's salary was inappropriate, and apologized to Dong Yuhui.
Sun Dongxu issued an apology on the evening of the 14th, acknowledging the importance to netizens and fans, and apologizing to him for making Dong Yuhui's salary public.
On December 15, Luo Yonghao talked about Dong Yuhui and said that if Dong Yuhui wants to start a business, he is willing to support it. There are also rumors that JD.com's vice president of human resources went to Shaanxi to talk to Dong Yuhui about recruitment, but Dong Yuhui denied the news.
Since the "small composition" incident, the stock price of Dongfang Selection has increased by nearly 22%, and the latest stock price is 26HK$25. Their rival, Gaotu Group, saw its share price rise by nearly 68% in a week.
Dongfang selected Sun Dongxu and was dismissed