Recently, He Yatao, an expert in China's fine marketing, was invited to interview, and the Chinese Cultural Information Association as an interviewer raised a number of professional questions about the SEO industry to He Yatao.
He Yatao has been deeply involved in the field of Internet marketing and search engine optimization for 14 years, and has his own unique insights in this regard, and his professional strength continues to be recognized. Along the way, He Yatao has won many awards, such as the Top 500 Chief Brand Officers of the 2023 China Brand Festival, the Emerging Pioneer Award of the 2023 Hot AI Marketing Conference, the "2021 Entrepreneur of the Year", the "Top Ten Marketing Emerging Figures of 2022" of the Asian International Brand Research Institute, and the "2021 Entrepreneur of the Year" of the 9th China Innovation and Entrepreneurship Leaders Summit.
Being able to gain recognition in the industry for many times comes from He Yatao's good professional ability. For more than ten years, He Yatao has focused on digital marketing, content marketing, search marketing and integrated marketing, and is an expert in industry development strategy and application technology. On the one hand, it is the improvement of personal ability, on the other hand, He Yatao also put forward many new concepts and new concepts to promote the development of Internet marketing and search engine optimization industry. He took the lead in putting forward the concept of "SEO Internet content planting", as well as new marketing concepts such as "digital data marketing", "content production is content consumption" and "4U party**", which provided new methods for Internet marketing and search engine optimization for major enterprises.
Under the leadership of He Yatao, Rose Interactive Network Technology (Beijing)** has successfully reached cooperation with the world's top 500 enterprises at home and abroad and hundreds of well-known domestic enterprises, providing them with marketing services, serving more than 1000+ brands, involving finance, Internet, aviation, automobiles, e-commerce, daily chemicals, FMCG and mother and child and other industries, and has won the long-term trust of the brand.
During the 618 event, Rose Interactive carried out marketing and publicity for the well-known home appliance brand Robam Appliances, innovatively used "food + sports" to interpret the new connotation of "quality life" across borders, and skillfully combined "sports" with the brand in a variety of creative forms. And with social platforms as the core placement position, we have achieved the growth of communication effect, and achieved millions of engagements and tens of millions of readings.
During the Double 11 period, Rose Interactive formulated a Douyin self-operated **Double 11** planning and promotion plan for the digital brand Canon, determined the strategy of "content creation and attraction, hard and broad power**", combined Douyin celebrities + Douyin topview advertising, and customized different directions of creativity for different user groups, soft implantation of Canon's self-operated *** information, to attract Douyin users to pay attention to ** activities. In the end, it achieved 1700w views, 10w clicks, and 8% ctr of topview ads, and 200w views and 10w likes of three Douyin celebrities**.