**Chain Paradigm learned that the catering ** chain resource aggregation platform - Beijing Youge **Chain Management*** hereinafter referred to as "Youge ** Chain") announced that it has completed an angel round of strategic financing, and the investors are October Rice Field and Beijing Golden Chain (actually held by Li Jian).
It is reported that this is the first time that the Youge chain has been financed, and the overall valuation of the Youge chain has reached 100 million yuan after the financing.
Founded in August 2023, Youge Chain is positioned as a first-chain information resource aggregation platform, mainly empowering the catering chain, and its small program Youge Restaurant Chain contains information on more than 10 million catering stores and more than 10,000 source **chain data, helping catering supply and demand to achieve efficient matching and docking.
In addition, Youge Chain has also carried out short matrix, chain professional, online matchmaking, origin study tour, offline tasting salon and other related business content focusing on the catering chain.
**Chain Paradigm learned that Zhang Xiuyou, the founder of Youge** Chain, had founded the "Narrow Door ** Chain" three years ago.
Narrow Door Chain is a massive chain resource aggregation platform under Narrow Door Group, which includes a total of more than 3,400 catering source merchants covering 3 major sectors and 37 sub-categories. The company mainly uses the advantages of the whole industry chain to integrate the resources of related categories of the catering chain and link the upstream and downstream, so that enterprises can find the source of the first business more conveniently and efficiently.
Narrow Door is a B2B online direct procurement platform that brings together many catering companies, integrates many catering source chain resources, and can link supply and demand sides to provide transparent and fair online transaction services. Cooperative brands include Chuanhai Chenyang, New Yaxuan, SNS Sheng'en, Alati Barbecue ** Chain, Liske, etc.
Zhang Xiuyou said: "In recent years, the catering industry and the catering chain have ushered in rapid development, but the 'supply and demand barriers' have always existed, and how to make high-quality raw materials and professional buyers efficiently dock has become a pain point in the industry. Youge ** chain aims to break the supply and demand barriers of the catering industry, create a new source procurement model, establish a virtuous ecological cycle of the catering chain, and then promote the chain and brand development of the catering industry, so that the catering chain has no secrets. ”
According to data from the National Bureau of Statistics, in the first nine months of 2023, China's catering revenue totaled about 3,710.5 billion yuan, a year-on-year increase of 187%, and the total scale of the whole year is expected to exceed 5 trillion yuan.
It is understood that the expenditure on food ingredients in the catering industry accounts for 30% to 40%, which is the main cost expenditure of the catering industry. According to the scale of about 5 trillion yuan in the catering industry, the market size of the food ingredient chain is 15 trillion to 2 trillion yuan.
The same type of company has frozen products**, rice platform, excellent products, three meals with materials, etc. [*Chain Paradigm].