Recently, many consumers have found that McDonald's products seem to have been. According to the survey, the average increase in McDonald's products is controlled at about 3%, and the average increase is not more than 2 yuan. However, it's not that simple. Under the pressure of raw material costs, labor costs and other aspects, McDonald's did not only choose to simply and rudely increase the price of goods, but through a series of active countermeasures, so that consumers still get benefits.
Corporate responsibility and wisdom
First of all, McDonald's, as a giant in the global fast food industry, has always been consumer-centric and committed to providing value-for-money services. In the face of cost pressures, McDonald's has demonstrated a sense of corporate responsibility and wisdom. Through refined management and optimization of the first chain, they can effectively control costs while maintaining the quality of food and service.
Launched a series of promotions
Secondly, in terms of preferential activities, McDonald's has also launched a series of activities, such as buy one free.
1. Full discount discounts, memberships**, etc. These activities not only allow consumers to enjoy tangible discounts, but also offset the impact of rising costs to a certain extent. All of this gives McDonald's plenty of room to adjust itself in the face of cost pressures, rather than simply passing the pressure on to consumers.
In general, despite the cost pressure, McDonald's did not directly choose to pass on this part of the pressure to consumers, but through preferential activities and cost reduction, so that consumers still get benefits.
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