On December 26th, a special highlight shined in the automobile circle, on this day, Lei Jun, the founder of Xiaomi Group, posted several times on social platforms to warm up for Xiaomi's automotive technology conference, setting off a new round of attention from inside and outside the industry to the technology leader's "car-making dream".
Looking back, when Lei Jun announced his involvement in the automotive field on March 30, 2021, he promised the world to "fight for Xiaomi Auto". Since then, like a fledgling apprentice, he has set sail from scratch and plunged into the bottomless ocean of car building. According to him, to control 100 car models, in order to grasp the advantages of each car. Today, he has exceeded his goal, driving more than 150 different models, which reflects the eager and conscientious work attitude of the Xiaomi team.
After that, a shocking news was remarkable - tens of thousands of resumes poured in, and the R&D team of Xiaomi Auto was born. Since the birth of Xiaomi Auto 1001 days, the R&D team has started to pave the way from the underlying technology, adhered to the concept of "positive R&D", adhered to the "ten-fold investment", and was committed to creating a high-quality car. Lei Jun's enthusiasm and persistence have never cooled down on the roadway.
"Ten times the investment" is by no means a gimmick, but Xiaomi's persistence and madness in car research and development. Lei Jun once detailed in an interview that the resources of ordinary car companies to build a model are about 300 to 400 manpower and more than one billion capital investment. However, the first model of Xiaomi Auto has directly reached the commanding heights with a technical team of 3,400 engineers and an investment of more than 10 billion yuan. With such an investment scale far exceeding the industry average, it seems that the appearance of Xiaomi cars has preset the highlight moment.
Looking at the 1001 days of the car manufacturing process, Lei Jun proudly announced that "the moment has finally come to share with everyone", and at the conference on December 28, he wants to show the world the technological breakthrough of Xiaomi's engineering team and the thoughtfulness behind it. In the process of building the car, although there are rumors and leaks that make them regret, Xiaomi has always maintained a low-key and pragmatic posture, and promoted the project step by step.
Xiaomi's original intention of making cars is based on deepening the mission of the world, transforming cars from a means of travel to a "mobile intelligent space". Lei Jun believes that the first 100 years of automobiles, represented by Porsche, were at the peak, and Tesla's intelligent electrification has opened up the combination of automotive and computing technology, and Xiaomi is based on this context to create a new chapter in the automotive industry.
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The prototype of Xiaomi cars shown to the outside world has been approved by the Ministry of Industry and Information Technology and has attracted much attention. The two pure electric sedans have a novel exterior design, with Xiaomi's brand logo printed on the front and back of the body, and the words "mi" and "xiaomi" are clearly legible. The SU7 and SU7MAX SU7 Pro body plates indicate the diversification and future potential of the new model.
In the official warm-up tweet, Lei Jun suggested that everyone should fully prepare for the upcoming press conference, because this is not only a simple technology show, but also the pinnacle of technological precipitation in the 13 years since Xiaomi's founding, indicating a revolution in the comprehensive refresh of the *** technology stack.
The entire Xiaomi Group and Lei Jun's attitude towards car manufacturing has never flinched or wavered. In the face of difficult challenges on the road to car manufacturing, as well as external speculation and doubts, they have always maintained a persistent and calm attitude. The strong belief behind Xiaomi Auto - the pursuit of engineering aesthetics and technological highlands to create excellent products that live up to expectations has become a firm commitment to the future of Lei Jun and his team. Xiaomi's dream road to a car, as vast and far-reaching as the sea of stars, is not only a racing car, but also a great experiment to change the world. Lei Jun blew himself up and test-drove more than 150 cars in 3 years.