Whether domestic tires work or not, only need to be explained with data
In June 2023, China's tire exports once again set a historical record, with China's rubber tire exports reaching 810,000 tons that month, achieving a year-on-year increase of 23%, of which 40,000 tons increased month-on-month, and the export value was also as high as 1,425300 million yuan, to achieve 227% year-on-year growth. As of June this year, the export volume of automobile tires was 3.66 million tons, achieving 144% year-on-year growth.
Judging from the annual ranking released by the American "tire business", in 2010, only 24 Chinese companies on the list of the top 75 accounted for 14 of the global tire company sales1%；By the end of 2022, the number of Chinese companies on the list of the top 75 has increased to 34, with cumulative sales revenue of up to US$34.5 billion, accounting for 19 percent of global tire company sales44%。But a few happy and a few worried, Michelin, Goodyear, Bridgestone as the top three tire companies, their market share from 43 in 201072% was gradually reduced to 3571%。
The export volume of domestic tires, the proportion of the top 75 enterprises, and sales revenue are all continuing to grow, but it is still difficult for domestic tires to cut into domestic and foreign automobile brands
Tires are used as consumables on the car, according to their installation nodes are divided into: front-loaded, after-installed market, front-mounted is literal, that is, installed on the car when leaving the factory, it can be observed from the models of major OEMs, usually a small number of low-end models will be equipped with domestic tires when leaving the factory, and most of the models are equipped with foreign brand tires when leaving the factory, the reasons are:
First, when you buy a car as a consumer, if the original car you buy is equipped with domestic tires, you will feel that the main engine factory is unsatisfactory, and the tires that leave the factory are reduced.
Second, whether it can be used as a pre-installation option mainly depends on the channel capacity of the market and the status of the first chain, after all, you have to enter the centralized procurement list of major OEMs first. The advantage of foreign brand tires is that they start earlier, so they have more say in the front-loading market.
Domestic tires are difficult to cut into the front-loading market, but the car always needs maintenance after some years of use, in addition to the oil filter, is to replace the easily worn tires, the current domestic tires due to the accumulation of technology quietly keep up at the same time, ** also has certain advantages, then the market share in the aftermarket has gradually increased, and has even become the world's largest production and sales country.
To tell the truth, in the early years, from the perspective of technology and chain, domestic tires do not have much advantage, after all, tire giants Continental, Michelin and other companies have half a century of development, but from the perspective of market share, in the past 10 years, with the advantages of **, cost, intelligent manufacturing and other advantages, coupled with the continuous catch-up of technology, the share of domestic tires in the global tire market has been increasing.
For example, the number of domestic tire factories and global production and sales, according to the data of the Prospective Economist APP, the current number of tire factories in China has reached 230, accounting for one-third of the world's tire factories, as the country with the most tire manufacturing plants in the world;Second place goes to the United States, which has 56 tire factoriesIn third place is India. China's tire production already accounts for more than 40% of global tire production.
For example, in the top 10 of the world's most valuable tire brands announced in March 2023, Chaoyang brand was shortlisted in the top 10 as a domestic tire, handing over a beautiful report card for the rise of domestic tire brands.
For example, Germany's ** "Autobild", as the leader of the tire testing industry, conducted the "2023 summer tire test" on 50 models of 225 45 R18 tires, most of which are ultra-high-performance tires, in which grip and drainage performance are the key to the tire, which is usually evaluated by the braking distance in the wet and dry area, and according to the average braking distance, the domestic tire (Linglong Sport Master) won the 7th place in the wet and dry braking test.
Since the domestic tires have excellent performance and the world's top ten brand value by virtue of technology accumulation and cost advantages, then take a look at the specific situation of domestic tires in the aftermarket with maintenance, I often use Tuhu to maintain the car.
I also introduce the leap tire to users who know less about the tire brand, it is the light of the domestic product, according to the tire specifications, the function of the division of the market, such as the current products launched a total of five products: Feiyue Longteng (250-400 yuan), Chitu (150-270 yuan), Tiger Leap (350-500 yuan), Chitu LT (260-350 yuan), snow leopard, of which the volume of Feiyue Longteng and Longteng The price range is only 150-400 yuan With ultra-high cost performance, it mainly targets the low-end market, and improves the mute effect, comfort and drainage by virtue of the tread design and formula adjustment.
Because the key to the tire lies in the formula and design of the tread, the rubber in the tread accounts for only 50%, and the rest is made by vulcanizing various other materials, and various nano sizes of carbon black particles and silica particles will be added to the tread material, but the different shapes of the pattern will also have a significant impact on the grip and drainage performance of the tire.
As a tire with silent effect and wet performance, the flying dragon in the list not only improves the driving performance on dry and wet roads, but also reduces the noise during driving, such as: First, the tread sound-absorbing cabin design can absorb the tire noise during driving;Second, the multi-steel plate design in the tire pattern can improve the wet grip and reduce the noise by changing the frequency of the flower blocks hitting the groundThird, the shoulder groove misalignment design in the tire reduces noise due to the interference effect. In addition, due to the situation of the tire rubbing against the wheel duck, the tire has a protruding ring of rigid rubber near the toe opening, which can resist the impact and prevent the wheel from being scratched.
As a main safety and wear-resistant tire, the Feiyue Chitu on the list optimizes the safety performance of the tire in various road conditions, such as: first, the actual ground contact width with the ground will be increased after the tread is worn, and the shoulder gentle slope design on the tire can ensure the grip performance of the whole life cycle;Second, the optimized tire shoulder pattern can improve the vehicle's grip on muddy roadsThird, the M+S pattern design on the tires, which can give the car the ability to pass safely on muddy, icy and ice groundsFourth, the asymmetrical pattern design on the tires can increase the grip of the car and improve the drainage in rainy days.
The above-mentioned improvements in safety, quietness and performance have made Feiyue Tire replace foreign brand products in the low-end market.
In addition, as the most sensitive consumers are more concerned about how much money to pay to have it, each leap tire from 150-500 yuan, of which Feiyue Longteng, Chitu only need 250-400 yuan, 150-270 yuan, compared to foreign brands from 400-1000 yuan, such as Michelin Hanyue tires, the price is 436 yuan, in the case of similar performance, 4 tires can help you save nearly 1000 yuan of expenses.
In summary,Domestic tires do not depend on its export volume, sales revenue, the proportion of the top 75 enterprises, these rely on technical optimization and performance improvement, such as grip performance, drainage performance, silent effect, braking distance, safety, etc., I as a consumer is more inclined to have more cost-effective, similar performance of domestic tires, after all, the technology of tires is also gradually mature, I can also rest assured to buy, it is recommended that the next time you change tires, you can try to leap tires as needed, and the success of replacement is to save money.