On December 17, Masashi Matsuyama, general manager of Nissan (China) Investment***, said that Nissan plans to export internal combustion engine vehicles produced and developed in China and upcoming pure electric and hybrid vehicles to overseas markets.
Source: Dongfeng Nissan official).
In addition, Nissan announced that it will establish a joint research center with Tsinghua University to start joint research on new topics from 2024. His research topics include the role and social responsibility of companies in the electric vehicle (EV) ecosystem, including charging infrastructure, battery recycling, reuse, and energy management.
Against the backdrop of declining demand for fuel vehicles in the Chinese market, Nissan is turning its attention to overseas markets, trying to rely on China's well-established industrial chain as an export base to cope with the overcapacity of fuel vehicles. Nissan also hopes to leverage China's first-mover advantage in the field of electric vehicles to help accelerate its transformation.
Sales in China declined
In the highly competitive Chinese auto market, Nissan's market share has declined significantly. According to official statistics, in the first 11 months, Nissan sold 69 passenger cars and light commercial vehicles in China490,000 units, compared to 97 in the same period last year470,000 units fell 287%。
According to Nissan Motor Company's financial report for the first half of fiscal year 2023, the company's consolidated net income increased by 14 trillion yen (about 669.)8 billion RMB) to 606 trillion yen (about 2,899.)2.9 billion yuan), consolidated operating profit increased by 180.1 billion yen (about 86.5 billion1.7 billion yuan) to 336.7 billion yen (about 161.1 billionRMB0.9 billion), with an operating margin of 56%, with a net income of 296.2 billion yen (about 141.2 billionRMB 7.1 billion). Nissan Motor Co., Ltd.'s sales in other regions increased significantly year-on-year, except for the Chinese market, which was affected by intensified competition in the industry and the accelerated transformation of Chinese local brands to new energy vehicles.
At Nissan's 2023 semi-annual earnings conference, Nissan Motor unveiled a new "China Strategy", which is set for 2024 to 2026. The strategic plan is to launch four Nissan brand NEV models starting in the second half of 2024. At the same time, Dongfeng Co., Ltd., a joint venture between Nissan and Dongfeng, will also launch six joint venture brand new energy vehicles for the domestic market.
willDomestically produced modelsExported overseas
Matsuyama said the company is considering exporting existing internal combustion engine vehicles and upcoming pure electric and plug-in hybrid vehicles to overseas markets in order to compete in the same overseas market as Chinese competitors such as BYD and Great Wall.
The move would add Nissan to a roster of multinational brands, including Tesla, BMW and Ford, that are expanding exports of Chinese-made cars.
Source: Dongfeng Limited Official).
In November this year, Dongfeng Co., Ltd., a joint venture between Nissan and Dongfeng, announced a new strategy"Activate DNA+"Strategy, the two sides of the joint venture face the new industry situation, the new era of development rhythm, the new global automotive industry pattern, the new green energy, intelligent transformation and upgrading, the new path for the development of the joint venture.
Shohei Yamazaki, President of Dongfeng Co., Ltd., said that by the end of 2026, 10 new locally developed new energy vehicles will be launched into the Chinese market, including Nissan and Venucia brands and Dongfeng brands, including four new energy vehicles of the Nissan brand. According to reports, the first self-developed new energy vehicle of the Nissan brand will be launched on the market in the second half of 2024.
Dongfeng Co., Ltd. will take the initiative to carry out export business with the support of Dongfeng Group and Nissan Global. Dongfeng Co., Ltd. will develop the international market, starting from 2025, the first step set an export sales target of 100,000 units, including four Nissan brand new energy vehicles, and will continue to increase the number of exports according to the actual situation.
Prior to this, there were joint ventures to export its models overseas. Guangqi Honda announced the start of vehicle export business in the first half of this year, and the Odyssey models produced by Guangqi Honda's Zengcheng plant will be officially exported to Japan in the second half of this year, and will be sold to the Japanese market by Honda.
In addition, Dongfeng Honda's CR-V (gasoline-hybrid, plug-in hybrid) and pure electric model e:NS1 were officially exported to the European market in May this year. The export batch of 300 CR-V plug-in hybrid models was shipped to Europe from Haitong Port in Shanghai.
In October this year, DPCA announced that it would become an important global export base for its foreign shareholder, Stellantis Group, which will also be produced in China and sold globally.
The Kia plant in Yancheng, Jiangsu Province, will also be transformed into a global export base for Kia, with the company aiming to increase its annual export capacity to more than 200,000 units by 2026.
Synthesized from Nissan China's official website, Jiemian News, China Automotive News, etc.