On December 17th, supported by the people of Sanya City, and co-sponsored by Caijing, Caijing.com, and Caijing Think Tank, the "Sanya · At the International Forum on Finance and Economics, Wang Binshan, deputy chief planner of Beijing Tsinghua Tongheng Planning and Design Research Institute and director of the Landscape Tourism Research Center, said that tourism is indeed a very good industry to promote consumption. In the 80s and 90s, economists have calculated the relationship between tourism and economic development, when the GDP reaches 300 US dollars, there is a demand for outbound tourism, and when the GDP reaches 3000 US dollars, there is a demand for intercontinental tourism.
Wang Binshan, deputy chief planner of Beijing Tsinghua Tongheng Planning and Design Research Institute and director of the Landscape Tourism Research Center.
We also made calculations, because of inflation, the reason for the low proportion of Chinese consumption, so we relatively speaking, this data was revised to US dollars. China has entered an era where its per capita GDP has reached $10,000, and there is a typical feature that will explode the demand for more intercontinental tourism. In addition, it will also bring more demand for vacation tourism and new business formats. In fact, $10,000 was reached before the pandemic in 2019, and last year it exceeded the world average, Wang said.
He also said that the integration of tourism domestic and foreign trade is a very hot topic recently, for the current tourism domestic and foreign trade integration difficulties, blockages mainly include: one is domestic and foreign rules, domestic and foreign trade integration needs domestic enterprises to adapt to foreign rules, foreign enterprises into China to adapt to domestic rules;The second is the difference in finance and taxation;The third is how to adapt to the two routes of enterprises going out and foreign enterprises going out;Fourth, the influence of geopolitics.
The following is a partial transcript of the speech:
Wang Binshan: The integration of domestic and foreign trade in tourism is a very hot topic recently, and the main points are as follows:
The first is domestic and foreign rules. The integration of domestic and foreign trade requires domestic enterprises to adapt to foreign rules, and foreign enterprises to enter China to adapt to domestic rules, which will produce changes in products and services, which requires time and service costs. The Travel Standards Committee is doing the work of adopting international standards, and is also actively participating in the formulation of international tourism standards, we often encounter such a situation, there are some standards, such as hotels, scenic spots, resort services, foreign and domestic are different, how can we be in line with international standards, this aspect needs a lot of work to do, and it is also a very important difficulty, similar to the problems encountered in other industries.
Second, we will face financial and tax differences. Especially in terms of taxation, China's tax policy is quite different from foreign countries, with the closure of Hainan, with the construction of the free trade port, our policy in this area will come faster, I believe that in the future of 2025, there will be more changes, I think for enterprises, need to adapt as soon as possible, plan relevant measures in advance.
The third is the problem of how to adapt to the two routes of domestic enterprises going out and foreign enterprises coming in, especially now in Hainan, we see that in Haitang Bay, there are internationally renowned hotel brands, but there are relatively few well-known domestic brands, and there are few well-known domestic hotel brands abroad. We also see foreign theme parks such as Universal Studios in Beijing, Disney in Shanghai, and domestic theme parks Chimelong and Overseas Chinese Town, which can go out in the future. Hainan customs clearance has a good direction, to provide a better space for domestic enterprises to go out, to adopt international standards, financial system, to receive more high-end international customers, to adapt to the international direction, to provide a better test field for the future, this is the Hainan Free Trade Port for the future tourism to make a contribution, but also the future promising direction.
Fourth, the integration of domestic and foreign trade in tourism has encountered geopolitical influences.
Therefore, the integration of domestic and foreign trade is a big topic, and it takes a lot of work and effort to do it. Hainan provides better space and policy opportunities in this regard, which can be worth trying.
Moderator: In terms of promoting cultural and tourism consumption, how to better and stronger stimulate endogenous power, supplement the demand market, and promote the high-quality development of tourism services?
Wang Binshan: Tourism is indeed a very good industry to promote consumption, in the 80-90s, economists have calculated, the relationship between tourism and economic development, at that time put forward a very simple concept, per capita GDP 300 US dollars when there is a demand for tourism, per capita GDP 1000 US dollars has the demand for export, per capita GDP 3000 US dollars has the demand for intercontinental tourism.
We also made calculations, because of inflation, the proportion of Chinese consumption, so we relatively speaking, this data was revised to dollars. China has entered the era of 10,000 US dollars per capita GDP, and there is a typical feature of this era, which will explode more demand for intercontinental tourism, which is not only international, but also more long-distance demand. In addition, it will also bring more demand for vacation tourism and new business formats. In fact, the figure of 10,000 US dollars reached us before the epidemic in 2019, although all kinds of consumption during the epidemic have been affected in recent years, but the per capita GDP has not decreased, and last year it has exceeded the world average, which is still higher than before the epidemic, but because of the sequelae of the epidemic, everyone's desire to consume will be lower, but it does not mean that the consumption power has declined.
In the era of $10,000 GDP, our tourists' travel experience requirements are getting higher and higher, and we mentioned that the tourism industry needs high-quality development and needs to dock with this international level, which is a very contemporary proposition. For us in Hainan, the key point is that we can attract more domestic high-end tourists, international tourists on the demand side, as well as our enterprises to provide them with related products and services, from the supply side we will find that Hainan has a large number of products with international standards, these products are very suitable for the current tourism market needs, we see that at the time of the recovery of the epidemic, whether it is Hainan hotels, scenic spots, are faster than other places, because we meet the market demand.
The moderator mentioned how to further promote consumptionHainan's current products are very suitable for our market demand, and further promote consumption issues, just now Secretary-General Pan mentioned particularly good, including our holiday tourism, cruise tourism, sojourn products, marine products, etc., these directions are what we need to focus on. For the sake of time, I will talk about one direction. In recent years, we have fully felt that the development of the entire resort industry in Hainan is rapid, and has been leading the highest level and the latest direction in the country, for example, China's first national tourist resort Yalong Bay has been built, and now there are three bays, and the three areas cover different product types. Although we say that after the GDP reaches 10,000 US dollars, the demand for vacation will explode, but we must also pay attention to the problem of low economic development level in the western region. We now need to pay attention to mass tourism, to be able to provide a variety of vacation products, if to promote consumption, not only to promote the consumption of high-end people, but also to promote the consumption level of the whole people, including the western region, need to provide medium-level resort hotels, need to face the needs of the middle class, white-collar workers to provide products, can also be for high-end tourists, to provide high-end hotels such as Haitang Bay vacation products.
Generally speaking, Hainan has no cultural problems in the general direction of vacation and internationalization. But there are many things we can do to improve.
We must gradually get out of the dependence on the real estate economy, and see that the model adopted in the construction process of Haitang Bay is hotel + real estate, and almost every hotel has real estate for more than ten kilometers along the entire coast. If you go abroad, the integration of domestic and foreign trade, we look at foreign resorts, they do not use the model of real estate, such as the Miami area, the hotel is connected, the combination of formats he uses is different from ours, we use the hotel + real estate, cut into pieces to build, the development is particularly fast, but the international use of the model is the hotel cluster + business district + high-end community + local community, is the four blocks to form a complete business complex. These formats promote each other, and our hotels, communities, and local people all go to the consumption business area, because there is a permanent population, so we can avoid the problem of low and peak seasons. I was having breakfast today when a guy asked the waiter if he could walk to Atlantis from here, and the service said that he could walk there, but it was a little far. Even though our hotel is in the middle, it is far from the business district and public services, so it is very far from the hotel and the business district, which is not the feeling of a vacation.
I think a good resort industry needs good public services, we will see that the service in the hotel is particularly good, our scenic spots, resorts are really good, our city should also become better, there is not much difference between inside and outside, I think for a coastal resort, especially to pay attention to the use of some public beach resources, such as Los Angeles in the United States, there is Monica Beach, there are many people playing there, it does not affect it to become a resort area. We arrived in Sanya, you can see a large number of hotels, but the outside dining area, cultural area, nightlife area is relatively weak, before we Sanya is ahead of the construction, the market has not developed, but at this stage, these things can be further supplemented, the city's public services, public facilities demand, really make the atmosphere of the vacation, the environment developed.
We're going to create some agglomeration areas. The state promotes consumption agglomeration areas and night-time activity agglomeration areas, which were relatively scattered in the past, and can we form group construction in the future? Tourists can find basic services in five minutes out of the hotel, meet the requirements of eating in ten minutes, and play and entertainment in fifteen minutes, so as to better stimulate tourists' desire to consume. Now my situation is that I stay in a hotel for two days, even if I have the desire to consume, I can't consume, and better space agglomeration can create a vacation scene for tourists.