Donews reported on December 5 that following the completion of the training of store managers in some cities, Xiaomi Auto has new developments in terminal sales. Jiemian News learned that some Xiaomi Homes in Beijing, Shanghai and other places have begun to confirm the placement of exhibition cars.
A Xiaomi Home store in Xujiahui, Shanghai, is currently under renovation on the first floor (a total of two floors). According to the staff, the first floor of the store will be used to display the show car in the future, and the show car will arrive in the first quarter of next year.
A staff member of a Xiaomi home in Beijing told Jiemian News that many Xiaomi stores in Beijing are small in size and located on the negative floor of shopping malls, and it is difficult to place display cars. Therefore, Xiaomi may renovate its existing large-scale stores and open a new Xiaomi Home to sell cars.
A staff member of a Xiaomi store in Foshan, Guangdong Province revealed to Jiemian News that some leaders have come to the store to inspect the location of the show cars, and they will be screened according to the area when selecting other stores where the show cars are placed in the future.
On the production side, Xiaomi is also doing the final sprint work for the show car to enter the store. According to the car pixel on December 4**, the first model of Xiaomi car has entered the fifth stage of production line verification, and Xiaomi Yizhuang factory will complete the goal of loading 300 vehicles in December. The new production is mainly for the needs of the terminal show car, and the mass production node will not be earlier than the first quarter of next year.
Xiaomi's CFO Lin Shiwei once told ** that Xiaomi's brand, offline stores, ** chains, engineers and other resources have a certain degree of reusability, which can save more time and costs.
From the point of view of sales channels, there has been Huawei's smart car model as a reference, and the current sales channels of Xiaomi cars may be divided into two types: one is to use Xiaomi's mature mobile phone sales channels in the past to sell cars directly, without investing heavy money and time costs in channel construction;The other is a new delivery center for vehicle deliveries and after-sales repairs.
Previously, it was reported that Xiaomi Auto has begun the screening of delivery centers since July this year, and the first batch of cities include Beijing, Shenzhen, Chengdu and Xi'an, etc., requiring candidate sites to have at least 120 parking spaces, and the building cannot be less than 3,000 square meters.
Jiemian News found from Tianyan that since July this year, Xiaomi has also established Xiaomi Jingming Technology in Shanghai, Wuhan, Kunming, Xi'an, and Shenzhen, and its business scope includes electric vehicle charging infrastructure operations, battery parts sales, car sales and other automotive services.
Xiaomi Auto's first pure electric sedan, the Xiaomi Su7, has landed on the Ministry of Industry and Information Technology's new car catalog on November 15 and is expected to be officially launched next year. At the same time as the launch of the first model of Xiaomi Auto and the preparation for sales, Xiaomi has begun to plan the follow-up models.
According to the car pixel report, Xiaomi has completed the planning of three cars, which will be released one after another in the next three years. The first two cars are pure electric models, and the third is a hybrid model, which is already in the design, and it has not yet been determined whether it will be plug-in or extended. In the future, the development cycle of new Xiaomi cars will be greatly shortened, and it is expected that a new car will be launched every year in the future.