The year-end peak season is the best time for independent station sellers to increase sales, but it is also the most competitive time of the year. So how can we stand out in such fierce competition and successfully achieve peak season explosion? Maybe you can learn about the pod customization mode
Differentiated competition: POD model
POD customization mode is a model to meet the personalized needs of consumers, consumers put forward personalized needs within the scope set by the seller, and the seller needs to produce products according to the needs of consumers. The pod model, for independent station sellers, has the following three advantages:
1. Meet the needs of consumersAccording to the Deloitte Consumer Review Report, more than 50% of U.S. consumers say they are interested in buying personalized products for themselves, friends and family, and one in five consumers are willing to pay 20% more for personalized or exclusive products.
The next Christmas is undoubtedly the peak period for gift-giving, so for independent station sellers, providing personalized gift services through POD customization can effectively increase sales.
2. Low return rate:The festive atmosphere leads to an increase in the proportion of impulse purchases, which leads to higher sales, but also leads to higher return rates. The return rate is too high, which is undoubtedly a huge burden for cross-border sellers.
On the other hand, in European and American countries, as long as there is no quality problem, customized products can refuse to return.
3. Anti-infringement:Peak season infringement prevention is a serious problem that most sellers will face, once infringement is involved, even if the order is exploded, it is likely to be in vain. The POD model has a natural anti-infringement barrier, especially for customization.
Pod mode usage scenarios
The POD model is very universal, and most categories can achieve differentiated competition by providing POD services. However, relatively speaking, the adaptability of pod services to the following categories will be higher:
1. Clothing:Customized sweatshirts, hats, T-shirts, etc., consumers can choose colors, materials, and even add specific text or patterns. Clothing products have a large space to play, and the technology is mature, easy to operate, which is very suitable for providing POD services.
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2. Gifts:According to statistics, the U.S. personalized gift market is expected to grow by 20$100 million, Americans advocate freedom, individuality, and strong spending power, so they are very willing to pay for customized gifts.
3. Household products:Creating a personalized home environment is also a major trend in the development of home furnishing categories. However, for household products, it is recommended to focus on small items, such as bed sheets, decorative paintings, etc.
In addition, there are electronic accessories, such as customized mobile phone cases and computer bags; Stationery, custom notebooks, stickers, stationery boxes, as well as tools, accessories, etc., are also categories with high adaptability to POD customization.
We help sellers explode orders during peak seasons
1. We customize the attribute function
The custom attribute function not only supports the customization of fixed attributes, but also supports consumers to fill in specific customized content, such as lettering and the like. This can help consumers customize the products they want more freely, which can help sellers increase conversion rates and sales.
In addition, the custom attribute function also supports custom attribute price increases, which can not only provide consumers with more choices, but also help sellers share higher production costs.
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2. Our buyer show
The biggest concern of consumers about customized products is how effective the finished product is, and the buyer's show, the real evaluation from the user, can dispel consumers' concerns in this regard, thereby promoting purchase decisions.
For sellers who want to offer a custom offer during the peak season, there may not be enough buyer shows to showcase. Therefore, sellers can upload buyer shows through our buyer show feature to increase consumer trust and thus have a positive impact on conversions.
Our Buyer Show).
3. Our sales stickers
Our sales sticker function can display sales stickers such as new, sale, and hot sale in the product image, so as to create a hot selling atmosphere and attract consumers to shop. Sellers can attach hot-selling stickers to products that provide customized services, which can play a role in guiding consumer behavior.
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If you want to know the detailed operation of POD customization, you can send us a private message to learn more!