Christmas is one of the biggest overseas festivals, and in order to celebrate the arrival of Christmas, overseas consumers often start shopping spree on Christmas Eve. Therefore, Christmas is also the best time for independent station sellers, so how should independent station sellers prepare for Christmas** in order to stand out from the fierce competition?
Atmosphere
Creating a strong festive atmosphere can stimulate consumers' desire to buy to a certain extent, so sellers need to do some atmosphere creation work in advance.
Change the store decoration: Replace the decoration style of ** with a Christmas theme, and use some typical Christmas elements, such as snow, Santa Claus, bells, elk, etc., to decorate the store. This allows consumers to be surrounded by a festive atmosphere as soon as they enter you.
Replace the social media banner image: Changing the social ** banner image can not only create a festive atmosphere, but also let your fans know that you are holding a ** event, thereby increasing the click-through rate.
Change product packaging: Redesign the outer packaging of the product and incorporate some Christmas elements into the design, or add a Christmas card to the package. This can effectively improve consumers' favorability of the product, thereby reducing the return rate.
Promote and drain traffic
Advertising: Advertising is an indispensable part of holiday promotion, which can expand the product** in a short period of time, and then help sellers get more sales. Of course, the unit price of advertising during the holiday period will also be large**, so sellers should always pay attention to advertising expenses on the one hand to avoid excessive promotion costs.
On the other hand, you can consider choosing some platforms with less competitive intensity, such as Pinterest, Snapchat, etc., which are used for a smaller number of users, so the unit price of paid advertising will be lower. Of course, sellers can also reduce the cost of advertising by staggering peak ad serving.
Email marketing: Send holiday reminder emails in advance to let purchased and potential consumers know that you are holding an event. However, the seller remembers to group the sending crowd first, so that the effect will be more ideal.
Influencer marketing: Influencer marketing is the most direct and effective way for sellers to reach overseas consumers, remember to choose influencers who are highly relevant to your category and have a high interaction rate to cooperate
Activities
Direct discount: Direct discount is the simplest and most brutal way, and it is also the favorite way of consumers, but relatively speaking, direct discount, the seller can play less space.
Buy Gift Full Discount: Although buying a free full discount is essentially a discount, it has a certain threshold that can prompt consumers to buy more products.
Free shipping threshold: The free shipping threshold is similar to the full reduction of buy gifts, both of which use rewards as a means to lure consumers.
In addition, sellers can also consider time-limited**, hourly**, coupons and other means to stimulate consumers to shop.
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